B2B Summit EMEA

Join us September 28-29 for the premier event for marketing and sales leaders in the EMEA region. Explore the latest insights and get actionable guidance to build strategies that drive growth.

Featured Blogs & Podcasts


Make The Uncertain Certain: Join Us At Our Data Strategy & Insights Event

Join us November 18–19, 2021, to learn best practices for producing connected, clear data insights that drive business outcomes. Discover what attendees will get at this year's Data Strategy & Insights.
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Sustainability In Tech: What Do Clients Want To Know?

Technology firms will continue to play a major role in climate change. Learn how new sustainability goals are affecting RFPs and RFIs in the tech sector.
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Forrester Decisions

Your priorities are our priorities.

Forrester Decisions represents a new option for business and technology leaders who need help solving problems, making decisions, and taking action to deliver results. The portfolio combines research-based insights, models, and frameworks with hands-on guidance to ensure that you and your team apply best practices to your specific situation.


Retailers: Here’s What To Expect During The 2021 Holiday Season

Last year, US retail sales increased 8.3% year over year. What will 2021 bring? VP and Research Director Fiona Swerdlow explains what retailers need to know before the season starts on this episode of What It Means.
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Statement on COVID-19
Read our most up to date policies and procedures related to the coronavirus.

Technology-Driven Innovation

Firms with advanced technology-driven innovation practices grow three to four times faster than the industry average. Learn how your firm can outpace your peers.


Meet The New Demand For Creativity With AI

Diego Lo Giudice September 2, 2021
Will all of the digital urgency brought about by the pandemic disappear? Learn how AI can help drive creativity and innovation in your organization.
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The Why And How Of Co-Innovation

What It Means August 26, 2021
In an era of digital sameness and disruption, leaders need to look beyond their own four walls to innovate. In this episode, Vice Presidents Matt Guarini and Ted Schadler discuss the benefits and logistics of co-innovation.
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Customer Obsession Is Driven By Tech. Is Yours Ready?

Learn how to build a technology strategy to win, serve, and keep customers.

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