Why (And How) To Test AI-Infused Applications

Learn the benefits of testing (and the risks of not testing) AI-infused applications as VP, Principal Analyst Diego Lo Giudice walks through a testing framework in this video.

Featured Blogs & Podcasts


Get Ready For Planning Season: Is Your CX Beacon Metric Still The Best Choice?

Read recommendations for how to select the a CX beacon metric that will work for your organization, including evaluation questions.

Meta Pixel Fiasco Underscores Why Marketing And Risk Must Work Together

Marketing and risk share a common goal: building customer trust. By partnering, marketers and S&R pros can use the growing momentum around consumer privacy to grow customer trust.

Forrester Launches Forrester Decisions for Digital Business & Strategy


What COVID-Related Absenteeism Has Taught Us About Workforce Planning

COVID-related absenteeism continues to cause challenges across industries and business functions. In this episode, VP, Research Director James McQuivey and VP, Principal Analyst J. P. Gownder highlight some key learnings for workforce planning.

Annual Marketing Planning Insights

Sound annual marketing planning focuses your efforts and keeps resources aligned as you work toward long-range strategic objectives. Read our insights to improve your planning process.


Building The Elements Of Your B2B Marketing Plan

Craig Moore July 13, 2022
Once you've gathered the input needed to create an annual marketing plan, the next step is to define the plan's components. Learn how, step by step.

The Three Key Inputs You Need For B2B Marketing Planning

Craig Moore July 6, 2022
For a B2B annual marketing plan to be meaningful, marketing leaders need the right information — and to know how to find it.

Seven Steps To An Effective Annual Marketing Plan

Discover a step-by-step process for building an annual marketing plan that sets your organization up for success.

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