We made bold predictions for 2022. We weighed in on edge computing, CX, B2B marketing, cybersecurity, and more. Discover which predictions came true and which ones missed the mark as we prepare for Predictions 2023.
Meaningful change in a company doesn’t have to come from the top. Anyone — regardless of seniority or title — can bring it about, say Vice Presidents Meta Karagianni and Peter Ostrow. On this week’s What It Means, they discuss how B2B professionals can successfully initiate change and give a preview of their keynote session at Forrester’s B2B Summit EMEA.
With a fiercely competitive business landscape, organisations have pushed the gas pedal to raise their growth momentum. New technologies and tech disruptions are mandating newer ways of working. Constantly evolving customer expectations and buying behaviour are pushing marketing organisations to deliver results and high impact, all the time. B2B marketing teams are under pressure to […]
Learn how and where your peers are increasing their investments – and scaling back. You’ll come away with the insight and data you need to target your investment priorities with more confidence and research-led data.