Media Alert

The funding DHS is providing through the BAA to solve cybersecurity issues will ultimately benefit agencies by delivering innovations that can address short-term cybersecurity issues, according to new Forrester research.  The funding will go toward proposals from organizations that address one of four cybersecurity domains – data privacy and security, DDoS, mobile security, and cyber [...]

Aetna’s decision to decommission CarePass signals the uphill battle healthcare providers face with early forays into the digital health and wellness platform space. But despite CarePass’ shuttering doors, Forrester contends these health-plan-owned, consumer-facing platforms are a step in the right direction toward mass consumer engagement. Existing platforms are promising, with open APIs to connect members [...]

While Facebook is not on most application developers’ agenda, it ought to be. Not only does Facebook provide tools and services to engage with its 1 billion users, but it provides useful services like identity management, content linking, and mobile infrastructure. In the age of the customer, four domains — connected, consumer, commerce, and corporate [...]

Twenty-eight percent of companies are planning to implement a new big data project this year, according to a survey of 1,658 global business and technology decision-makers. What’s more is that while 71% of IT departments use or are planning to use big data solutions, other parts of the organization are catching up: 48% of operations [...]

Forrester is reducing projections for global tech market growth to 3.9% in 2014, according to an updated report out today. The original projection predicted growth of 5.5% globally. Accordingly, Forrester’s growth projections for 2015 have also been adjusted to 5.6%, down from the 8.1% growth that we predicted in January 2014. Despite these regressions, customer-process [...]

For global organizations, the imperative to preserve individuals’ privacy rights can be daunting. What’s more, country-specific regulations governing privacy and data protection vary greatly around the world, with China having effectively no restrictions and Argentina being among the most restrictive. To help business leaders navigate the complex landscape, Forrester has benchmarked the practices of 54 [...]

Marketers using beacon technology must reassure consumers that their privacy is being protected and deliver experiences that are immediately valuable, useful, and contextual, according to a new Forrester report. While beacons have a great deal of potential, Vice President and Principal Analyst Thomas Husson warns that marketers must resist the hype that surrounds the technology [...]

Forrester Research, Inc. (Nasdaq: FORR) today announced its 2014 second-quarter financial results. Second-Quarter Financial Performance Total revenues were $82.9 million for the second quarter of 2014, compared with $79.0 million for the second quarter of 2013. Research revenues increased 2%, and advisory services and event revenues increased 11%, compared with the second quarter of 2013. [...]

IBM and Manhattan Associates lead the pack in the inaugural Omnichannel Order Management Forrester Wave™. Following as Strong Performers are eBay Enterprise, Micros, and hybris — each offering a rapidly maturing solution. “Like the awkward kid at school, omnichannel OMS systems have blossomed and turned into the must-have technology for almost every eBusiness leader,” writes Forrester [...]

Executives know that investing in technology is central to their ability to win, serve, and retain customers. Three quarters of global business leaders identified improving customer experience over the next 12 months as a high or critical priority, according to a recent Forrester survey. However, less than half of technology management leaders believe their own [...]

Google won’t launch a traditional bank because of the associated costs and regulation and because much of its advertising revenue currently comes from financial services clients, according to a new Forrester report. However, Forrester believes that Google will become a financial services hub that facilitates the relationship between the consumers and providers of financial services, causing [...]

According to new Technographics® 360 data, consumers are beginning to shift from a state of apathy to empowerment when it comes to managing their personal data. But, beyond awareness, consumers are also increasingly aware of the tradeoff in sharing personal data for the benefit of personalized experiences, which emphasizes Forrester’s redefined concept of privacy: Provide [...]

Forty-five percent of US online adults access social networking sites weekly or more from a smartphone, while 64% do so from a desktop or a laptop, and 25% do so from a tablet. Mobile social behavior is certainly no longer niche, and if Facebook’s success hasn’t already driven marketers to better understand the mobile social [...]

A new Forrester Wave™ evaluates the nine most significant email marketing vendors — Acxiom, Epsilon, Experian Marketing Services, Oracle Responsys, Salesforce ExactTarget, Silverpop, StrongView, Yesmail Interactive, and Zeta Interactive — based on current offering, strategy, and market presence. StrongView and Epsilon lead the pack thanks to scalable support for high volume and quality professional services. [...]

A new Forrester Wave™ evaluates the 13 most significant digital experience delivery providers — Acquia, Adobe, Demandware, Digital River, HP Autonomy, hybris, IBM, Intershop, OpenText, Oracle, salesforce.com, SDL, and Sitecore — based on current offering, strategy, and market presence. While no vendor was named a Leader, Adobe and hybris outpaced the competition thanks to technical [...]

Despite the arsenal of digital marketing tactics now at every retailer’s fingertips, one customer acquisition tactic still stands above the rest: paid search programs. According to the 2014 Shop.org/Forrester Research, Inc. (Nasdaq: FORR) State Of Retailing Online study, which surveyed 81 retailers in May and June 2014, search engine marketing is lauded by 85% of [...]

Forrester Research, Inc. (Nasdaq: FORR) will broadcast its second-quarter conference call at 4:30 p.m. Eastern time on Wednesday, July 30, 2014. The call will be available at forrester.com. Investors who want to hear the call should log on at least 15 minutes prior to the broadcast. Participants may preregister for the call at http://www.yourconferencecenter.com/r.aspx?p=1&a=UsQxrZrGbkNfIn. Instructions [...]

Using its Mobile Banking Functionality Benchmark methodology, Forrester evaluated the retail mobile banking offerings of 32 large retail banks in 11 countries: Australia, Canada, France, Germany, Italy, the Netherlands, Poland, Spain, Turkey, the UK, and the US. The banks achieved an average overall score of 61 out of 100 across seven categories: range of touchpoints, [...]

Most B2B marketers have wised up to the value of content marketing, but many are still early on in the journey from product-focused to relationship-building content marketing. According to the 2014 Forrester Research/Business Marketing Association/Online Marketing Institute study, Compare Your B2B Content Marketing Maturity, while 51% of B2B marketing leaders rate their content marketing practices [...]