Media Alert

Marketers’ use of mobile does not match customer behaviors and expectations, according to new Forrester data from surveys with 74 marketing leaders and 80,000 online adults in North America and Europe. The research also shows it’s still early days for marketers’ adoption of mobile technologies: 42% of surveyed marketers have had a mobile strategy for [...]

Apple Pay will reshape the mobile payments landscape, according to Forrester Senior Analyst Denée Carrington in new research. The well-designed aspects of Apple Pay — “the hits” — include clear ease of use, a new model for security and data privacy, and overall great timing. But, if Apple is to deliver mass-market adoption of mobile [...]

The US tech market growth will be 5.6% in 2014 and 5.8% in 2015, according to a new forecast from Forrester. Forrester has dropped its April forecast from 5.9% and 6.6% in 2014 and 2015, respectively, due to weaker than expected growth in computer equipment and software. The projected growth, which can be attributed to [...]

Forrester Research, Inc. (Nasdaq: FORR) will broadcast its third-quarter conference call at 4:30 p.m. Eastern time on Wednesday, October 29, 2014. The call will be available at forrester.com. Investors who want to hear the call should log on at least 15 minutes prior to the broadcast. Participants may preregister for the call at http://www.yourconferencecenter.com/r.aspx?p=1&a=UoVokaEdDSydth.  Instructions [...]

Nine percent of the US online population take part in showrooming — and 41% percent of those US online customers who check prices on their phone while in a store end up making their purchase at another retailer. Despite the claims of some retailers, showrooming is clearly far from dead, thanks to price-matching online competitors. In fact, [...]

Forrester is forecasting that by 2017, 31% of all purchases of technology goods and services by US governments and businesses will be on business technology (BT) — customer-facing products and services such as CRM, web content management, eCommerce storefronts, marketing automation, and customer analytics. What’s more is that overall BT spending will rise by 10% [...]

Ten percent of all US mobile users and 20% of all US tablet online adult users have made a purchase on these respective devices in the past three months, according to a new Forrester survey of more than 4,000 respondents. But the bad news is that 90% of mobile phone users and 80% of tablet [...]

US online display advertising will grow from $19.8 billion this year to $37.6 billion in 2019 — a 13.7% compound annual growth rate (CAGR), according to Forrester’s latest five-year forecast. In Europe, online display ads will grow at 10.3% CAGR over the next five years. Comparatively, the offline market in the US will increase at only [...]

Online display advertising spend in Europe will grow from €7.3 billion this year to €11.9 billion in 2019 — a 10.3% compound annual growth rate (CAGR) according to Forrester’s latest five-year forecast. In the US, online display ads will grow at 13.7% CAGR over the next five years. The increase in Europe is driven mainly [...]

IBM leads the pack in a new Forrester Wave evaluation of enterprise mobile management solutions, closely followed by Citrix, MobileIron, AirWatch by VMware, Good Technology, BlackBerry, Soti, Symantec, SAP, and Sophos. “These 10 vendors come from completely different backgrounds; some have been acquired, others have acquired smaller vendors, and a few have remained their own [...]

CA Technologies, SOA Software, and Apigee lead the pack in the new Forrester Wave evaluation of API management solutions. Close followers include IBM, Intel Services, WSO2, MuleSoft, Tibco, and Axway. “APIs are playing an increasingly important role as organizations look for better ways of engaging with customers, optimizing business outcomes, and expanding their digital ecosystems,” [...]

Some 57% of marketers do not have defined mobile objectives, according to a new Forrester survey of 74 marketing executives — despite mobile now representing more than 20% of overall traffic to websites in both the US and EU. What’s more, 29% of surveyed marketers are still experimenting with mobile measurement techniques, and more than [...]

Despite its dominance in China, Alibaba won’t be sweeping away US market share in the near future. Rather, it will take a major acquisition or a number of years for Alibaba to pull together a platform that could compete with major players like Amazon, Apple, eBay, and Facebook, according to new Forrester research. But when [...]

Come tomorrow, it is expected that Apple’s iWatch will shift from rumor to reality, at long last truly launching the wearables category, according to new Forrester research. “Apple’s iWatch category launch will be one of its most important and brand-reinforcing launches in years,” writes Vice President and Principal Analyst James McQuivey. “Apple will show again [...]

European social media marketing spend will reach €4.3 billion by 2019, up from €2.6 billion this year — a 10.5% compound annual growth rate (CAGR). This is according to Forrester’s latest five-year social media marketing forecast for the 17 Western European countries. Across the region, social marketing spend is being driven by consumers’ increased mobile [...]

Forrester forecasts the mobile payments marketplace to exceed $90 billion in the next three years — yet two of the most well-known and well-funded digital wallet competitors, Google and Square, have fallen short. Why? The answer is simple: These players launched their wallet offerings without a user base, without a merchant base, and without strategic [...]

A staggering 78% of data breaches in the healthcare industry are due to lost or stolen devices, compared with just 15% in all other industries. In new research, Forrester analyst Chris Sherman finds that despite a high level of consumer awareness around personal security, there is a dangerous perception within healthcare management that patient data [...]

Some 72% of global business leaders say that improving the customer experience is a top business priority — just behind growing revenues at 75% — making it one of the most important drivers of business success today. For CMOs, driving this improved experience is directly tied to building and maintaining a brand that customers feel [...]

Adobe, Infor, RedPoint Global, and SAS Institute lead the pack in the third Forrester Wave™ evaluation of cross-channel campaign management systems. Close followers include IBM, SAP, and Teradata as well as Pitney Bowes and SDL. While these campaign management tools have improved since Forrester’s 2012 evaluation, marketers still face challenges with these systems. For example, 36% of [...]