Media Alert

Only 22% of consumers trust emails from companies or brands. Just 13% trust ads on websites, and no more than 32% trust ads in any channel. For marketers, it’s time to wake up to a new reality: Your customers are done with traditional, campaign-based marketing. More often than not, customers interact with a brand outside [...]

Today, Forrester Research, Inc. (Nasdaq: FORR) honored four Forrester Groundswell Award winners for excellence in effective use of social media to advance an organizational or business goal. The winners were announced at Forrester’s Forum For Marketing Leaders in San Francisco. The eighth annual Forrester Groundswell Awards support and recognize the principles outlined in the Forrester [...]

The age of the customer is radically changing the way customers interact with firms. Trends such as the rise of the splinternet, the increase in mobility, and unlimited storage create more customer data than ever before. On the surface, it appears that customer analytics is a well-entrenched discipline in many companies, but under the hood, old challenges persist [...]

While more than half of European online adults still don’t regularly buy products or services online, a quarter of them research their next purchase on the Internet before purchasing in a physical store, according to new research from Forrester. Using Forrester’s retail segmentation to analyze the shopping behavior of more than 22,000 consumers across seven European [...]

Changing media practices and technologies are driving marketers’ concerns around media buying effectiveness and media agency transparency, according to Transparency, Machines, And Metrics: An ANA/Forrester Survey Of The Evolution Of The Media Buying Industry. The survey of 153 client-side marketers, which took place in February and March 2014, looked at current and projected trends in [...]

While Google Plus can’t match Facebook for either number of users or intensity of usage, it offers marketers the opportunity to build deeper social relationships than you might think, especially when compared with Twitter. In fact, Forrester data shows Google Plus has nearly the same number of users as Twitter, with both sites being visited [...]

Amazon takes the lead position in Forrester’s inaugural Customer Experience Index (CXi) for France. The CXi measures and ranks the customer experience of 38 large brands in France across eight different industries, based on a survey of 2,000 French consumers. Amazon secured the highest overall score in the ranking, a CXi of 81, qualifying the [...]

Amazon takes the lead position in Forrester’s inaugural Customer Experience Index (CXi) for the UK. The CXi measures and ranks the customer experience of 28 large UK brands across seven different industries, based on a survey of 2,000 UK consumers. Amazon secured the highest overall score in the ranking, a CXi of 81, qualifying the [...]

Forrester Research, Inc. (Nasdaq: FORR) launches a new Customer Experience Index (CXi) for China today at the Summit For Marketing & Strategy Professionals in Shanghai. The CXi measures the customer experience standards for 46 firms in four different industries: retail, airline, hotel, and banking, based on a survey of 4,500 online consumers in metropolitan China. Hilton Hotels [...]

<p>While 74% of business executives say their company has a digital strategy, only 15% believe their company has the skills and capabilities to execute on that strategy. A piecemeal strategy of bolting on digital channels or methods is no longer sufficient. On Wednesday, March 19, Forrester will host a #ForrIdeas Twitter chat with Forrester Vice [...]

Forty-seven percent of chief customer officers (CCOs), identified by Forrester in its eighth annual CCO evaluation, work at firms with $1B or more in annual revenue. Thirty-one of these large firms are S&P 500 companies, which means that more than 6% of firms on that index now have a CCO in place. Sounds like good news [...]

Today’s executives know digital is a threat: More than 90% of global business executives believe digital will disrupt their business in the next 12 months, and nearly three-quarters are taking action with a digital strategy, according to a new Forrester study. But the good news stops there. Only a third of executives believe that their [...]

Google tops Forrester’s new ranking of digital platforms based on mobility, living-room entertainment, wearables, in-car and on-the-go utility, environmental sensing, communications insight, personal coaching, and human assistance. James L. McQuivey, Ph.D., author of Digital Disruption and the report, expects the company to double-down on Glass and other wearables and focus on in-home sensors, such as Nest. [...]

Less than 1% of online buyers have used Bitcoin, according to new Forrester/Bizrate Insights data based on a survey of 7,000 online buyers. Yet, the crypto-currency enjoys very high awareness for a new technology: 34% have heard of Bitcoin, and 25% are curious enough to plan to give it a try. But while it’s easy [...]

<p>Chief marketing officers are stepping up their game in 2014 to prove their value as true business leaders. According to the latest Heidrick &amp; Struggles (Nadaq: HSII) and Forrester Research, Inc. (Nasdaq: FORR) joint study, nearly 60% of surveyed CMOs are working to grow their influence in general business strategy and are commanding an influential [...]

In a recent Forrester survey, technology execs and decision-makers ranked data-related projects at the top of their list for importance and investment. Why? Companies seek deeper insights from the massive amount of data at their disposal but estimate that they are analyzing only 12% of the data that they already have, leaving 88% of it on [...]

Business success today is predicated on knowing your customer, and companies must leverage analytics to do so. But the array of methods available makes it difficult for firms to determine which methods will maximize business value. In a new report evaluating the life cycle of predictive analytics technologies, Forrester found: Contextual insights are in early [...]

Oracle’s acquisition of BlueKai is just another example of an enterprise marketing suite looking to add more capabilities, without any evidence that it will be able to deliver on the promises of integration and additional benefit for its marketing customers, writes Forrester Analyst Cory Munchbach in response to the $350 million acquisition news. Munchbach goes on [...]

Facebook’s $3 billion offer to buy Snapchat late last year looks like pennies in the wake of last night’s huge acquisition news. $19 billion is the latest amount the social giant has offered to acquire fast-growing mobile messaging startup WhatsApp. According to Mark Zuckerberg, the idea for this deal came about just 11 days ago, and it was [...]