Media Alert

Forrester Research, Inc. (Nasdaq: FORR) today announced its 2013 fourth-quarter and full-year financial results.  Fourth-Quarter Financial Performance Total revenues were $77.5 million for the fourth quarter of 2013, compared with $75.2 million for the fourth quarter of 2012. Research revenues decreased 1%, and advisory services and other revenue increased 13%, compared with the fourth quarter [...]

In a new report out today, Andrew Bartels addresses one of the most hotly debated questions among CIOs, CMOs, and other business leaders today: Who controls the technology spending budget? While CMOs have certainly taken on a larger role when it comes to influencing business technology, the data in the report reveals that ownership of [...]

<p>Corresponding with the growing number of mobile users among shoppers, retailers overwhelmingly agree that mobile must be the number-one priority for their digital business in 2014. According to the 2014 Shop.org/Forrester Research Inc. (Nasdaq: FORR) State Of Retailing Online survey, which surveyed 70 retailers in October and November 2013, more than half (53%) marked mobile [...]

Customer experience made big news in 2013, with firms investing big bucks in boosting their efforts and cringe-inducing failures making international headlines. On Tuesday, February 4, Forrester will host a #ForrIdeas Twitter chat with Forrester Vice President and Research Director Harley Manning based on his research on why customer experience is fundamental to the success [...]

<p>Software assets&nbsp;&mdash; not financial assets&nbsp;&mdash; will be most critical to your brand in the age of the customer, a 20-year business cycle in which the most successful companies will reinvent themselves to systematically understand and serve increasingly powerful customers,&nbsp;according to a Forrester report published today.</p> <p>Mobile, big data, the Internet of Things, and digitization have [...]

Amazon.com secures the top spot in Forrester’s annual Customer Experience Index (CXi), which measures and ranks the customer experience of 175 large US brands, based on a survey of 7,500 US consumers. Amazon (specifically as a consumer electronics manufacturer for the Kindle) is closely followed by discount brands Old Navy, Kohl’s, and Courtyard by Marriott [...]

<p>B2B marketing execs expect budgets to increase by 6% on average in 2014, with a total of 32% of recent Forrester/BMA joint survey respondents expecting some budget increase in the next year. But despite this cautious optimism, notes Forrester Vice President and Principal Analyst Laura Ramos in a new report, many marketers still face ongoing [...]

Companies worldwide are quickly realizing that mobile has not only changed digital operations, but that it will fundamentally change entire businesses in decades to come. 2014 will be an incremental year on this journey, as companies increase investments to transform their businesses and race to keep up with the growing mobile mind shift, with an [...]

<p>While wearables may still be in nascent stages, the enterprise movement will unfold over the next decade&nbsp;&mdash; and by 2020, we can expect to see a shift toward business centrality, according to a new report examining the evolution of the enterprise wearables market. What&rsquo;s more is that the market for company-provided wearables will be larger [...]

To win the critical battle for mindshare in the 21st century, brands must strike the right balance of being trusted, remarkable, unmistakable, and essential. In a new Forrester ranking of 10 consumer technology brands, Microsoft, not Apple, tops consumers’ lists for being the most trusted and essential of the brands surveyed. Apple trails closely behind, followed [...]

<p>With improving economies in the US and elsewhere, the global tech market will grow by 5% to 6% in 2014, according to Forrester’s 2014 global tech spending forecast. The report also states that 2015 will be an even stronger year, but tech purchases will lag behind growth rates.</p> <p>According to Andrew Bartels, “The US tech [...]

The challenge of effective and consistent multichannel marketing has only just begun, as 2014 will mark even more channel choice thanks to increasing device proliferation, the Internet of Things, and the digitization of offline channels. So what will it take for marketers to be successful in this increasingly complex world? They must embrace the one [...]

<p>As the Internet of Things continues to expand, the idea of a connected home is no longer a futuristic vision, decades away. In a new report, &ldquo;The Internet Of Things Comes Home, Bit By Bit,&rdquo; Frank Gillett outlines what the future of connected homes may look like and the willingness of consumers to adopt the [...]

Forrester’s 2013 US bank ranking puts Citi on top for the second year in a row, scoring 78 overall out of 100. The average score of the six reviewed banks was 68 out of 100 — across Citi, Bank of America, Wells Fargo, Chase, Capital One, and U.S. Bank. Citi stood out for assisted service, providing [...]

Forrester’s 2013 Canadian bank secure website ranking puts RBC at the top spot for the seventh straight year with a score of 69 overall out of 100. The average score of the six reviewed banks was 62 out of 100 — across RBC, BMO, Scotiabank, CIBC, TD Canada Trust, and National Bank of Canada. RBC [...]

<p>If the past week has taught us anything, it’s that privacy isn’t dead, despite all the naysayers who have been predicting it would be obsolete. From the ruling on collecting call records to the landmark meeting of tech giants and&nbsp;President Obama, there has been no shortage of news this week that demonstrates how very alive [...]

According to two new reports released today, Forrester expects data to form the basis of nearly all successful marketing initiatives in 2014, with B2B and B2C CMOs feeling pressure to innovate even faster as empowered consumers shift their thinking from mobile to a channel to mobile as the channel, while still maintaining their presence in [...]

Customers’ power today has never been higher due to the increasing number of connected devices and social networks, which empower them to directly influence pricing, share critiques online, and buy anything, anytime, anywhere, from anyone, Forrester CEO George F. Colony told delegates at LeWeb Paris today. The next generation of customers in Europe watches less [...]

Marketing expenditure on video ads will reach $3.6 billion in the US and €1.2 billion in Europe by the end of 2013, according to two new Forrester reports on the state of online video advertising. New data in the reports based on a survey of more than 33,000 US and 15,000 European online adults shows [...]