Media Alert

Over the past five years, digital has defined “what’s new” from agencies, and marketers have moved substantial budgets to social, mobile, and CRM to the tune of $50 billion in digital ad spend in the US alone. But what were new practice areas for agencies in 2008 are now table stakes for firms that want [...]

Forrester Research, Inc. (Nasdaq: FORR) today announced that Chief Financial Officer Michael A. Doyle will speak at the Barclays Select Series 2013: Information and IT Services Forum on Thursday, December 12, 2013. Doyle will address the forum attendees at Barclays in New York at 3:30 p.m. Eastern time. A link to the live webcast of the presentation [...]

The frenzy of activity in the mobile payments and digital wallet space is beginning to pay off in the form of consumer awareness and interest. According to new Forrester data based on a survey of more than 4,000 respondents, 31% of US online consumers who own a mobile phone are interested in or already use [...]

Forrester forecasts $78.7 billion in US online sales this holiday season (including mobile and tablet sales), projecting double-digit growth rates for the third year in a row with a 15% increase over 2012’s $68.4 billion in sales. This year, 167 million shoppers will go to the Web to do their holiday shopping, spending an average of [...]

Constantly connected customers, empowered by broadband connectivity and millions of apps, have turned the tables on business. “In order to compete, firms must keep a close eye on trends changing the way that they should think about digital convergence, digital experience delivery, and how they interact with their environment through APIs,” notes Principal Analyst Brian Hopkins. [...]

Bank of America tops a new Forrester ranking of US bank websites, based on user experience, research content, and application functionality. “Over the last few years, digital banking teams have worked hard on redesigning their sites to improve the online sales process, despite a heavy burden on regulatory compliance,” notes Principal Analyst Tiffani Montez in [...]

Today, Forrester Research, Inc. (Nasdaq: FORR) honored nine Forrester Groundswell Award winners for excellence in effective use of social technologies to drive business success. The winners were announced at Forrester’s Forum For eBusiness & Channel Strategy Professionals in Chicago. The seventh annual Forrester Groundswell Awards mark the introduction of new award categories, based on Forrester Research’s [...]

As Twitter approaches its big day, one question Forrester is asking is how the social network is being received by marketers. According to new Forrester data, 60% of companies market on Twitter today — but just 55% of Twitter marketers are satisfied with the business value they achieve, and less than half are satisfied with [...]

Out today, Forrester’s Top Technology Trends To Watch: 2014 To 2016 puts mobile applications at the top of the list for the third year in a row, while mobile platforms dropped from a steady No. 2 spot down to No. 5. Cloud and big data for real-time climbed to spots No. 3 and No. 4, [...]

Burberry, Nike, Rolls-Royce. These are firms that understand true digital business, having embraced digital technologies to fundamentally alter the way they bring value to customers. But this list of leaders is short, and for most firms, the scope of digital transformation is vast with many challenges in the way. So where to begin? In a [...]

The ability to use free platforms to create and roll out new ideas is not just compelling; it’s disruptive. And 90% of executives get it — digital disruption is real, powerful, and threatening. But according to a new Forrester report out today, the realities of big business hamper the opportunity that digital disruption generates. “Big [...]

Almost 40% of US online adults use a DVR, and 15% tap online sources for 4+ hours of TV viewing per week — according to new Forrester data based on a survey of 61,000 US and 5,800 Canadian adults. However few are relying solely on these alternatives: only 11% avoid linear TV and report primarily [...]

Despite clear recognition of the business need, most IT and marketing organizations are still a long way off from true collaboration, according to a new Forrester study conducted jointly with Forbes, surveying 300-plus marketing and IT leaders. “It’s clear the CMO and CIO haven’t reached power couple status quite yet,” writes Vice President and Principal [...]

US cross-channel retail sales, which include transactions that are influenced by the Web in some way but are completed in stores, will reach $1.8 trillion by 2017, up from $1.2 trillion in 2012, according to Forrester’s US Cross-Channel Retail Forecast, 2012 To 2017. In contrast, Forrester forecasts that direct eCommerce sales (including mobile and tablets) will [...]

Seventy-nine percent of companies market on Facebook — betting billions on Facebook’s potential and buying into its promise to revolutionize marketing. But in a new Forrester report, Vice President and Principal Analyst Nate Elliott lays out the harsh reality that Facebook hasn’t delivered on its promise and in fact has quietly become reliant on the traditional [...]

Imitation may be the highest form of flattery — but it’s not innovation. Instead, at Forrester we define customer experience innovation as the creation of new customer experiences that drive differentiation and long-term value. Forrester’s Kerry Bodine has done extensive research around the impact of positive customer experiences on the success of organizations and recently [...]

Forrester Research, Inc. (Nasdaq: FORR) today announced its 2013 third-quarter financial results. Third-Quarter Financial Performance Total revenues were $69.6 million for the third quarter of 2013, compared with $68.5 million for the third quarter of last year. Research revenues decreased 1%, and advisory services and other revenue increased 8% compared with the third quarter of [...]

“As always with Apple, expectations on systematic breakthrough hardware innovations are irrational,” writes Forrester Vice President and Principal Analyst Thomas Husson in a blog post reacting to Apple’s latest product announcement. “Apple is good at inventing new products (e.g., iPod, iPhone, or iPad) and at maximizing the profitability of its product range over time through [...]

Forrester Research, Inc. (Nasdaq: FORR) will broadcast its third-quarter 2013 conference call on the Web at 4:30 p.m. Eastern time on Wednesday, October 23, 2013. The call will be available at forrester.com. Investors who want to hear the call should log in to forrester.com at least 15 minutes prior to the event’s broadcast. Participants may [...]