Media Alert

Consumers’ increasing appetite for mobile applications is driving online retailers to speed up their mobile marketing initiatives. According to a Forrester Research, Inc. (Nasdaq: FORR) study produced in partnership with Shop.org, the National Retail Federation’s digital division, nearly three-quarters (74 percent) of online retailers either already have or are developing a mobile strategy. One in [...]

Fueled by a growing interest in tablet computers, nearly half a billion PCs will be sold to consumers in the US between now and 2015, according to a new report by Forrester Research (Nasdaq: FORR). Over the next five years, PC unit sales across all form factors – desktops, notebooks and laptops, tablets, and netbooks [...]

Brazilians are fanatical about social networking, with 40 million of them regularly using social networking sites, according to a new Forrester Research Inc. (Nasdaq: FORR) report on consumer technology adoption and attitudes in Brazil and Mexico. The survey of more than 6,000 people marks the introduction of Forrester’s Latin American Technographics®, which provides Market Research [...]

Many future chief executive officers (CEOs) will come from the ranks of 21st century business-minded chief information officers, Xerox Chairman and CEO Ursula Burns told more than 1,100 attendees at Forrester’s IT Forum, Forrester’s flagship IT event spanning 12 roles across IT and technology marketing professionals. Burns was among the senior business leaders – including [...]

Forrester Research, Inc., (Nasdaq: FORR) today announced that Forrester Chief Financial Officer Michael A. Doyle will speak at the Noble Financial Sixth Annual Equity Conference – ONTRACK 2010, June 7-8, 2010. Mr. Doyle will address the conference attendees on Tuesday, June 8, 2010 at the Hard Rock Hotel & Casino, Hollywood, Florida. Mr. Doyle also [...]

WHAT: Forrester Research, Inc., (Nasdaq: FORR) Customer Experience Forum 2010: Creating Breakthrough Customer Experiences Why do more and more companies treat customer experience as a key differentiator? And why are more enterprises appointing chief customer officers to lead cultural transformations? Forrester’s research shows that one reason rises well above the rest: Executives want to gain [...]

Forrester Research, Inc. (Nasdaq: FORR) today announced its first-quarter ended March 31, 2010 financial results. First-Quarter Financial Performance Total revenues were $59.2 million, compared with $56.4 million for the first quarter of last year. On a GAAP-reported basis, Forrester reported net income of $5.8 million, or $0.25 per diluted share, compared with net income of [...]

Today, Forrester Research Inc.,(Nasdaq: FORR) unveils Peer Influence Analysis, an analytical framework designed to help marketers reach a critical segment of social media influencers and scale their word-of-mouth marketing efforts. Peer Influence Analysis gives marketing and strategy professionals insight into the demographics and behaviors of what Forrester calls Mass Influencers — the army of social [...]

Forrester Research, Inc. (Nasdaq: FORR) will broadcast its first-quarter conference call on the Web at 11:00 a.m. Eastern time on Thursday, April 29, 2010. The call will be available at forrester.com. Investors who want to hear the call should log in to forrester.com at least 15 minutes prior to the event’s broadcast. Participants may preregister [...]

WHAT: Forrester Research, Inc., (Nasdaq: FORR) IT Forum 2010: The Business Technology Transformation: Making It Real As enterprises work their way through the worst economic slump in recent memory, transformation takes on real meaning. Think of the changes that today’s business leaders face: customers and employees, demographically and geographically dispersed, creating new ways of doing [...]

Despite entering a more mature phase in its evolution, online retail in both the US and Western Europe remains poised for a robust period of double-digit growth over the next five years, according to two new forecasts by Forrester Research Inc. (Nasdaq: FORR). US online retail will grow at a 10 percent compound annual growth [...]

More than half of IT software budgets in 2010 will go toward ongoing operations and maintenance of existing applications as opposed to implementing new software solutions, according to a recent survey by Forrester Research, Inc. (Nasdaq: FORR). The survey of nearly 2,200 IT executives and technology decision-makers at enterprise and small and medium-size businesses (SMBs) [...]

Forrester Research, Inc. (Nasdaq: FORR) today announced that Forrester Chairman and Chief Executive Officer George F. Colony and Chief Financial Officer Michael A. Doyle will speak at Credit Suisse’s 12th Annual Global Services Conference on Tuesday, February 23, 2010. George Colony and Michael Doyle will address the conference attendees on February 23, 2010 at the [...]

Forrester Research, Inc. (Nasdaq: FORR) today announced that Forrester Chairman and Chief Executive Officer George F. Colony and Chief Financial Officer Michael A. Doyle will speak at the Baird Business Solutions Conference on Wednesday, February 24, 2010. George Colony and Michael Doyle will address the conference attendees on February 24, 2010 at the Four Seasons [...]

WHAT: Forrester Research, Inc., (Nasdaq: FORR) Marketing Forum 2010: Adaptive Marketing: How To Design A Flexible Organization To Thrive On Change In today’s markets, your customers are more empowered, connected, and dynamic than ever before. This fact increases both the pace and scope of change that marketers face every day. Unfortunately, most marketers are not [...]

Forrester Research, Inc. (Nasdaq: FORR) today announced its fourth-quarter ended December 31, 2009 and full-year 2009 financial results. Fourth-Quarter Financial Performance Total revenues were $61.5 million, compared with $62.9 million for the fourth quarter of last year. On a GAAP-reported basis, Forrester reported net income of $6.7 million, or $0.29 per diluted share, compared with [...]

A joint ANA (Association of National Advertisers) and Forrester Research Inc. (Nasdaq: FORR) survey of more than 100 national advertisers illustrates marketers’ continued lack of confidence in the effectiveness of television ads. And while they still express faith in the future of the 30-second spot, advertisers feel that the fundamentals to support their use is [...]

One year after the depths of the worst financial crisis in half a century, Americans are more likely to say their financial institutions are doing what’s best for them, according to the seventh annual customer advocacy rankings by Forrester Research, Inc. (Nasdaq: FORR). Based on a survey of more than 4,500 consumers, the customer advocacy [...]

Forrester Research, Inc. (Nasdaq: FORR) will broadcast its fourth-quarter and full-year results conference call on the Web at 11:00 a.m. Eastern time on Wednesday, February 10, 2010. The call will be available at forrester.com. Investors who want to hear the call should log in to forrester.com at least 15 minutes prior to the event’s broadcast. [...]