Media Alert

WHAT: Forrester Research’s Executive Strategy Forum: Accelerating Top-Line Growth In economic recovery, competitive advantage comes from innovation that drives the top-line. The 2004 Forrester Executive Strategy Forum will address the issues associated with profitable innovation and answer such questions as: Why is everyone talking about innovation . . . again? What are Innovation Networks, and [...]

Forrester Research, Inc. (Nasdaq: FORR) today announced that it has appointed Charles Chang to the position of president, Forrester Asia Pacific. A veteran IBM executive, Chang brings to Forrester more than 27 years of executive and entrepreneurial experience in the technology industry. His primary responsibilities include leading the firm’s strategic growth initiatives in the region, [...]

Now that firms generally have adopted a variety of security devices, such as firewalls, intrusion detection and application servers, they are challenged with making sense of all the data that these devices generate about the security and performance of their infrastructure. According to Forrester Research, Inc. (Nasdaq: FORR), security event management (SEM) solutions can help [...]

Forrester Research, Inc. (Nasdaq: FORR) today awarded Song, Delta Air Lines’ low-fare service, the 2004 Cross-Channel Experience or “XC” Award, which honors companies that create and sustain superior, multichannel customer experiences. Song was presented with the award on Tuesday at Forrester’s Consumer Forum in New York. This is the second annual presentation of the “XC” [...]

The most successful brands in the digital age are creating experiences across multiple channels that engage customers in new and effective ways. Today, at Forrester Research, Inc.’s (Nasdaq: FORR) Consumer Forum 2004, executives from customer experience leaders like Clear Channel, Comcast, News Corp., Starwood Hotels, JetBlue, Aetna, Leo Burnett, and BMW will reveal how they [...]

Offshore outsourcing is evolving into a more sophisticated model, according to Forrester Research, Inc. (Nasdaq: FORR). What used to be a simple hop from the US to India, for example, now includes work being done across a global network of multiple offshore locations that deliver services at even lower cost. As a result, suppliers are [...]

According to a new report series from Forrester Research, Inc. (Nasdaq: FORR), consumers who own digital video recorders (DVRs) like TiVo spend nearly 60 percent of their time watching recorded or delayed programs, in which they skip 92 percent of ads. These habits are important because today¿s DVR users — 5 percent of households — [...]

Contact centers and service organizations are constantly looking for cost-effective approaches to streamline customer interactions and deflect phone calls to Web self-service. With call volumes on the rise, many CRM and customer service vendors are offering eService software, which provides knowledge platforms for agents and customer self-service, as well as tools for multichannel interactions (phone, [...]

According to Forrester Research, Inc. (Nasdaq: FORR), more and more retailers are adopting pricing solutions that recommend the optimal prices throughout the product life cycle — from initial pricing to markdowns — to improve top-line performance. At the same time, these tools are evolving from standalone solutions to those integrated with the supply chain and [...]

The paid-for music downloading market in Western Europe has been languishing behind the US — until now. The market will finally take off in 2004, when major players such as Apple’s iTunes, Sony Connect, and Napster enter selected territories. Over the next five years, download services will expand into other European countries, and the market [...]

RFID mandates from the US Department of Defense and companies like Target, Wal-Mart, Metro-AG, and Tesco have created a short-term urgency around suppliers’ RFID plans. According to Forrester Research, Inc. (Nasdaq: FORR), a new breed of software called RFID middleware will allow suppliers to take advantage of the long-term benefits of RFID implementation. “Many suppliers [...]

New research from Forrester Research, Inc. (Nasdaq: FORR) predicts that spending on IT goods, services, and staff will grow 7 percent in 2005 and continue at a similar pace through 2008 — only slightly faster than overall economic growth. This finding is consistent with the cyclical nature of IT spending, where periods of digestion and [...]

US online retail sales will more than double over the next six years, reaching $316 billion by 2010. According to a new report from Forrester Research, Inc. (Nasdaq: FORR), the growing population of online shopping households, combined with effective multichannel integration and site improvements from retailers, will drive eCommerce growth to account for 12 percent [...]

By 2015, 1.2 million European IT and services jobs will be displaced offshore. The UK will lead this move offshore. It will be the first European country to experience the economic boost from offshore efficiencies finds Forrester Research in its new report `Two-Speed Europe: Why One Million Jobs Will Move Offshore.¿ Andrew Parker, Research Director [...]

WHAT: Forrester Research’s Consumer Forum: Delivering Breakthrough Multichannel Customer Experiences The most successful brands in the digital age are creating experiences across multiple channels that engage consumers in new and effective ways. Companies like JetBlue, Apple, Victoria’s Secret, Comcast, BMW, NewsCorp, Starwood Hotels, BestBuy, Clear Channel, and Aetna are effectively extending their brands across digital [...]

North America’s 23.1 million broadband households are more likely than their dial-up counterparts to shop, bank, book travel, get healthcare information, and research products online. Additionally, these consumers are more likely to adopt connected devices and new technologies like home networks. Although broadband households are not yet mainstream, this segment of consumers, according to Forrester [...]

An improving economy has slowed the move toward centralized management of IT and increased the involvement of leaders outside of IT in overseeing and prioritizing IT, according to a new survey from Forrester Research, Inc. (Nasdaq: FORR). For the survey, Forrester interviewed more than 1,300 technology decision-makers from North American and European enterprises. A majority [...]

According to Forrester Research (Nasdaq: FORR) firms are continuing to deliver poor customer experience, which not only frustrates customers, but throws money at ill-defined initiatives. In order to improve customer-facing efforts, Forrester introduces Scenario Design, a methodology proven to address the lack of discipline around customer experience management. Forrester conducted hundreds of customer experience evaluations, [...]

Forrester Research, Inc. (Nasdaq: FORR) today announced its second-quarter ended June 30, 2004 financial results. Second-Quarter Financial Performance Total revenues were $34.9 million, compared with $34.0 million for the second quarter of last year. On a GAAP-reported basis, which reflects an effective tax rate of 33.5 percent, Forrester reported a second-quarter net loss of $2.3 [...]