Media Coverage

The Economic Times: In an article about uncertainties faced by Indian engineers due to layoffs in the IT sector in the US, VP, Research Director Ashutosh Sharma offers perspective about the slowdown in discretionary spending by clients of Indian IT companies and how this will impact IT job cuts. Read the full article here. Read more from Ashutosh [...]

The New York Times: VP, Principal Analyst Jay Pattisall explains how tariff confusion is leaving advertisers “paralyzed” in a new interview. Read the full article here. Read more from Jay here.

Forbes: In an interview, Principal Analyst John Pedini outlines changes currently taking place in the loyalty landscape and why brands that lead with empathy, curiosity, and trust are best positioned to succeed in the years ahead. Read the full article here. Read more from John here.

The Guardian: In tandem with the start of Meta’s antitrust trial, VP, Research Director Mike Proulx outlines its far-reaching consequences for the social media industry. Read the full article here. Read more from Mike here.

InformationWeek: VP, Research Director Mark Moccia outlines best practices for how CIOs can best handle volatility from tariffs and their related near-term impacts. Read the full article here. Read more from Mark here.

CIO Dive: VP, Research Director Mark Moccia outlines best practices for how CIOs can build flexibility into IT planning and be ready to pivot given new tariffs. Read the full article here. Read more from Mark here.

The Register: VP, Research Director Mark Moccia describes how economic uncertainty is contributing to a stall in tech hiring. Read the full article here. Read more from Mark here.

Business Insider: VP, Principal Analyst Paul Miller discusses the prevalence of humanoid robots in warehouses. This article cites Forrester’s smart manufacturing and mobility prediction that less than 5% of the robots entering factories and warehouses in 2025 will walk. Read the full article here. Read more from Paul here.

Associated Press: VP, Principal Analyst Dipanjan Chatterjee breaks down how new US tariffs will impact consumers and what they can do to prepare themselves as they roll out, including evaluating their budgets and consumption habits. Read the full article here. Read more from Dipanjan here.

As TikTok garners another sale extension, Principal Analyst Kelsey Chickering reveals it’s highly unlikely the social platform will go dark again and explains the importance of TikTok’s algorithm in any potential sale. Chickering’s insights about TikTok are featured in: BBC News Online: Vance confident TikTok will be sold in US as deadline looms BBC News [...]

The New York Times: A feature article outlining the issues Gen Xers in creative careers currently face cites VP, Principal Analyst Jay Pattisall’s research which reflects how, by 2030, ad agencies in the US will lose 32,000 jobs — 7.5% of the industry’s work force — to AI. Read the full article here. Read more from Jay here.

CNBC: In an interview, VP, Research Director Merritt Maxim shares how Alphabet’s planned acquisition of Wiz signals how cybersecurity solutions are one of the top acquisition target areas for 2025. Read the full article here. Read more from Merritt here.

Forbes: An article about how Carvana is leveraging technology to create seamless customer experiences cites insights from Principal Analyst Audrey Chee-Read and VP, Principal Analyst Dipanjan Chatterjee. Both describe how brands that innovate in categories with high friction have an opportunity to increase customer trust and remove friction inherent in journeys like car buying. Read [...]

Financial Times: In this article highlighting co-founder Jack Ma’s strategic turnaround of Alibaba, VP, Principal Analyst Charlie Dai discusses how the company’s robust cloud and AI capabilities are securing the Chinese tech giant’s long term-lead within the competitive AI race. Read the full article here. Read more from Charlie here.

Financial Times: An article about Chinese tech giant Alibaba establishing a lead in the competitive AI sector features insights from VP, Principal Analyst Charlie Dai, who describes how the current race among companies when it comes to LLMs represents “a marathon.” Read the full article here. Read more from Thomas here.

Challenges: With former leaders in the mobile phone space like BlackBerry, Motorola, HTC, and Ericsson still maintaining a presence at Mobile World Congress, VP, Principal Analyst Thomas Husson explains that there is a “back to the future” aspect as the smartphone industry becomes increasingly competitive. Read the full article here. Read more from Thomas here.

Business Insider: VP, Principal Analyst Jay Pattisall shares his thoughts about how X is threatening the solvency of the advertising industry by threatening lawsuits. Read the full article here. Read more from Jay here.

BBC: VP, Principal Analyst Thomas Husson discusses the impact of Amazon unveiling Alexa+, an updated version of its virtual assistant with genAI features. Read the full article here. Read more from Thomas here.

Forbes: Principal Analyst Karen Tran discusses the hidden threat CMOs can’t ignore — deepfakes. Read the full article here. Read more from Karen here.