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Media Coverage

Mint – Q3 Throws Focus On Deal Cycle, Tenure For India’s Biggest IT Service Providers

January 20, 2025
Mint: In an article tackling the challenges faced by India’s biggest IT providers, VP, Research Director Ashutosh Sharma explains that clients’ preference for shorter deal tenures over long-term business plans stems from worries about economic uncertainty and the ongoing technology transition towards AI. Read the full article here. Read more from Ashutosh here.
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AP News – For TikTok Users, Mourning, Frustration And Clinging To Hope As TikTok Ban Looms

January 18, 2025
Associated Press: Following the Supreme Court’s decision regarding a US TikTok ban, Principal Analyst Kelsey Chickering describes how this development serves as a reminder to the creator community that social media platforms can come and go. Read the full article here. Read more from Kelsey here.
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FT Adviser – Financial Services Can Boost GenAI Outcomes By Listening To Tech Amateurs

January 16, 2025
FT Adviser: In this byline article, Principal Analyst John Bratincevic discusses the importance of low-code and citizen development that experiments with genAI and delivers AI-infused applications in the financial services sector. Read the full article here. Read more from John here.
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USA Today – Sports Streaming Shake-up? What The Disney Hulu + Live FuboTV Deal Means For You

January 6, 2025
USA Today: As Disney and streaming provider FuboTV announce plans to merge their online live TV businesses, VP, Research Director Mike Proulx shares how more deals like these can be expected in 2025 as television’s distribution model shifts to be primarily online. Read the full article here. Read more from Mike here.
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The Wall Street Journal – Eating In Designer Stores, Shopping On TikTok: Five Consumer Trends For 2025

December 26, 2024
In an interview with The Wall Street Journal, VP, Research Director Mike Proulx explains how brands can become title sponsors of emergent sports leagues or sports broadcasts to reach very specific audiences, giving them an “element of heft.” Read the full article here. Read more from Mike here.
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CNBC – Mark Zuckerberg Went All In On Meta’s AI Strategy This Year. The Pressure Builds In 2025

December 23, 2024
CNBC: VP, Principal Analyst Jay Pattisall shares how most large companies and ad agencies are turning to more marketing-specific tools for their genAI-based ad campaigns, adding that these services are currently more robust than Meta’s built-in AI ad tools. Read the full article here. Read more from Jay here.
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BBC News – US Supreme Court To Hear TikTok Challenge To Potential Ban

December 19, 2024
BBC News: With the US Supreme Court set to hear last-ditch legal arguments from TikTok as to why it should not be banned, Principal Analyst Kelsey Chickering talks about how a ban would effectively create a Meta monopoly on short-form video. Read the full article here. Read more from Kelsey here.
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FutureCIO – Accelerating Organisational Digital Transformation Efforts

November 28, 2024
FutureCIO: This story features VP, Senior Research Director Fred Giron’s advice to Asia Pacific organizations for how to ensure IT and business alignment in order to scale digital transformation initiatives. Giron discusses Forrester’s high-performance IT framework as a solid and structured guide to enable CIOs to succeed in 2025. Read the full article here. Read more from Frederic here.
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Bloomberg – Bloomberg Surveillance TV: November 27, 2024

November 27, 2024
Bloomberg: Joining the “Bloomberg Surveillance TV” podcast, VP, Principal Analyst Sucharita Kodali (starting at 20:14) outlines a shift in the retail landscape as retailers prep for holiday shopping. Read the full article here. Read more from Sucharita here.
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Forbes – Clienteling: A Strategy For Success In Retail’s Digital Transformation

November 25, 2024
Forbes: In an interview, VP, Principal Analyst Brendan Witcher outlines how clienteling and personalization across online and offline channels are defining characteristics of today’s luxury brands and bring value to the overall buying journey. Read the full article here. Read more from Brendan here.
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Bloomberg – Nvidia Says New Chip Remains On Track, Helping Soothe Investors

November 20, 2024
Bloomberg: Senior Analyst Alvin Nguyen describes how Nvidia’s latest earnings are not reflective of worry about AI demand in the short-term. Read the full article here. Read more from Alvin here.
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The Wall Street Journal – It Isn’t Just Data Centers—AI’s Plumbing Needs An Upgrade

November 19, 2024
The Wall Street Journal: An article about how the coming wave of AI usage will stress the US’ network capabilities features insights from Principal Analyst Naveen Chhabra, who says that companies serious about implementing AI in their business processes will also be serious about their networking requirements. Read the full article here. Read more from Naveen here.
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The Straits Times – Dip In Singapore Consumers’ Trust In General Insurers And Insurance Sales Staff: Report

November 14, 2024
The Straits Times: Featuring key findings from a Forrester study, Singapore’s leading daily reports that there is a dip in consumer trust when it comes to general insurers and intermediaries like brokers and advisers. Read the full article here. Read more from Forrester here.
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AP News – Disney Q4 Bolstered By Strong Results From Streaming, ‘Inside Out 2′ And ‘Deadpool & Wolverine’

November 14, 2024
Associated Press: VP, Research Director Mike Proulx offers perspective about Disney’s latest earnings and how the company’s streaming business is cementing itself as a maturing growth driver for the future of Disney’s business. Read the full article here. Read more from Mike here.
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Marketplace – More Consumers Are Planning To Use Generative AI For Holiday Shopping

November 13, 2024
Marketplace: In an interview, VP, Principal Analyst Sucharita Kodali shares how AI tools are more of a bonus than a necessity for consumers given that buying online already proves easy for them. Read the full article here. Read more from Sucharita here.
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InformationWeek – What You Can Do About Software Supply Chain Security

November 9, 2024
InformationWeek: Per her Security & Risk Summit breakout session, Senior Analyst Janet Worthington breaks down the role software bills of materials play today, and other factors CISOs, software developers, regulators, and others need to consider to avoid widespread security incidents. Read the full article here. Read more from Janet here.
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iStart – Customise vs Compose: The Differentiation Factor

October 31, 2024
iStart: Attending T&I Summit APAC, this outlet quotes Principal Analyst Leslie Joseph who suggests how the old build versus buy framework is based on outdated assumptions about software and digital business, while the real choice businesses currently face is customization or composing. Read the full story here. Read more from Leslie here.
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Fortune – “Boss Of Uber Rival Bolt Vows To Crack Down On Remote Work To Stop ‘Insanity Of People Working From Bali”

October 24, 2024
Fortune: VP & Research Director James McQuivey‘s 2025 Future of Work predictions insights about how the return-to-office war will escalate for a small, embattled group of CEOs included in article about Uber rival Bolt calling workers back to the office. Read the full article here. Read more from James McQuivey here.
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Netflix Announces Their Q3 2024 Earnings

October 18, 2024
VP, Research Director Mike Proulx shares his thoughts on how accelerating growth via advertising will be paramount to Netflix’s go-forward strategy following the company’s Q3 2024 earnings. Reuters : Netflix tops subscriber targets as ad-tier signups grow Financial Times: Netflix’s third-quarter revenue and subscriber numbers beat expectations Quartz: Netflix is set to hike prices and [...]
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Mint – “How The Quick Comm Brigade Sparked A Fall In Damani’s Blue Chip Stock”

October 15, 2024
Mint: VP & Research Director Ashutosh Sharma describes how online retail is accounting for nearly 5% of the overall retail market today and is expected to grow to 8% — or roughly $169 billion — by 2028. Sharma adds that quick commerce is set to play a major role in that growth. Read full article [...]