Media Coverage

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Media Coverage

CNN Business – How To Make The Days That You’re In The Office Really Count

August 13, 2021
CNN: Katy Tynan offers insights about how workers can optimize time spent in the office. She adds it will likely take six to 12 months for employees to adjust after starting a new hybrid work model. Read the full article here. Get more insights from Katy here.
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Marketplace – COVID Changes Prompt Dating Apps To Adapt

August 11, 2021
Marketplace: Mike Proulx discusses how dating apps are creating content to keep people in the app even longer due to the pandemic. Read the full article here. Read more insights from Mike here.
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Canadian Travel Press – The Only Constant Is Uncertainty: A Conversation With Forrester’s Steve Peltzman

August 10, 2021
Canadian Travel Press: In this Q&A, Steve Peltzman, Chief Business Technology Officer and Head of FeedbackNow at Forrester, outlines the importance of making first impressions in the travel industry as travel and tourism reopen worldwide. Read the full article here. Learn more about Steve here.
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Nikkei Asia – Losing Face: The Perils Of Facebook’s Asia Strategy

August 4, 2021
Nikkei Asia: Xiaofeng Wang discusses the importance of the Chinese market to Facebook, even as domestic consumers are unable to access the social network within China. Read the full article here. Read more from Xiaofeng here.
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MarketWatch – Covid-Related Global Chip Shortage Will Make Back-To-School Shopping More Expensive

August 4, 2021
MarketWatch: Alla Valente analyzes supply chain issues surrounding back-to-school shopping this year. Read the full article here. Read more from Alla here.
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Fast Company – How To Tell If Your Company Is Ready For Employees To Work-From-Anywhere

August 4, 2021
Fast Company: In this byline, J.P. Gownder and James McQuivey summarize the key takeaways from Forrester’s anywhere work research to help business leaders assess what’s best for their companies. Read the full article here. Read more from J.P. here and James here.
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CNBC – The Global Chip Shortage Is Starting To Hit The Smartphone Industry

August 4, 2021
CNBC: Glenn O’Donnell shares how smartphone manufacturers will continue to be impacted by the global computer chip shortage. Read the full article here. Read more from Glenn here.
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Bloomberg – ‘Buy Now, Pay Later’ Installment Plans Are Having A Moment Again

August 4, 2021
Bloomberg: Lily Varon offers perspective on why fintech companies are re-evaluating “buy now, pay later” installment plans and how Silicon Valley tech giants continue to enter this space. Read the full article here. Read more from Lily here.
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AdAge – How Forrester Began Practicing The Marketing It Preaches

August 4, 2021
AdAge: In this interview, Shirley Macbeth shares how the Forrester Decisions portfolio is designed to serve clients better and prioritize their needs. Read the full article here. Learn more about Shirley here.
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The Washington Post – Breaking Up With Venmo: The Best Payment Apps For Privacy And Low Fees

August 4, 2021
The Washington Post: This feature includes insights from Lily Varon about rising consumer interest in digital payment systems as a result of the pandemic. This article also cites Forrester data surrounding major digital payment providers. Read the full article here. Read more from Lily here.
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The Wall Street Journal – CIOs Scouting For Tech Talent Keep Eye On Wage Inflation

August 4, 2021
The Wall Street Journal: Andrew Bartels shares factors for CIOs to consider as they simultaneously monitor for wage inflation and seek technology professionals to fill open industry job roles. Read the full article here. Read more from Andrew here.
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Reuters – Netflix’s Gaming Foray Will Cost Time And Money -Wall St

August 4, 2021
Reuters: Will McKeon-White offers perspective on why Netflix’s planned plunge into mobile gaming will help the content platform company compete with others in the space like Apple. Read the full article here. Read more from Will here.
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CNBC – The UK Chip Plant That’s Being Sold To A Chinese-Owned Firm Has Over A Dozen Contracts With The British Government

August 4, 2021
CNBC: An article about the acquisition of the UK’s Newport Wafer Fab by Chinese-owned Nexperia features insights from Glenn O’Donnell. Read the full article here. Read more from Glenn here.
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The European Business Review – Customer Obsession Is Today’s Transformation Imperative

August 4, 2021
The European Business Review: In this byline, Shirley Macbeth outlines Forrester’s own transformation journey using its own customer obsessed model to launch Forrester Decisions. Read the full article here. Learn more about Shirley here.
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The Economic Times – India Stack To Accelerate Growth In Digital Financial Services

July 29, 2021
ETBFSI: The Economic Times has published a feature article around Ashutosh Sharma’s latest research reflecting how the India Stack will accelerate the growth of digital financial services in the country. Read the full article here. Read more from Ashutosh here.    
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Reuters – Microsoft To Offer Cloud-Based Version Of Windows Operating System

July 25, 2021
Reuters: Andrew Hewitt tells the outlet Microsoft’s new cloud-based Windows 365 operating system can help the tech giant defend its dominant market share. Read the full article here. Read more from Andrew here.
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Reuters – Analysis: JPMorgan, Goldman Bet On Tech To Crack UK Consumer Market

July 25, 2021
Reuters: Aurelie L’Hostis is interviewed about how JPMorgan Chase and Goldman Sachs Group are testing the UK finance market to see if their US retail brands can be rolled out globally. Read the full article here. Read more from Aurelie here.
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CBS News – What To Say If A Job Interviewer Asks: “Do You Want To Work From Home?”

July 25, 2021
CBS News: Katy Tynan offers guidance on types of responses job candidates should consider in the post-pandemic hybrid work landscape when preparing for job interviews. Read the full article here. Read more from Katy here.
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Bloomberg – Online Pioneer Warby Parker Bets Future On Adding Hundreds Of Stores

July 25, 2021
Bloomberg: Ahead of Warby Parker’s likely IPO, Sucharita Kodali explains how the retailer’s biggest challenge is growth and finding “the next tranche” of customers. Read the full article here. Read more from Sucharita here.
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The Wall Street Journal – London Borough Of Hackney Struggles With Recovery Months After Ransomware Attack

July 25, 2021
The Wall Street Journal: As the London borough of Hackney copes with the aftermath of a recent ransomware attack, Allie Mellen explains to the  how attacks on government agencies or offices “can cause significant disruption that may grow exponentially.” Read the full article here. Read more from Allie here.