Media Coverage

The Wall Street Journal: VP & Principal Analyst Brendan Witcher discusses how even though software underpinning fast food services like curbside pickup can be up and running in a few days, restaurants are seeing mixed results from these efforts, even among different operators within the same chain. Read the full article here.

BBC. Senior Forecast Analyst Satish Meena discusses the potential of the Indian online retail market, amid the ongoing rivalry between Amazon and Reliance over Future Group. Read the full article here.

Bloomberg: Principal Analyst Charlie Dai speaks about how China is taking steps to protect itself from a widening US tech ban by importing computer chips and the machines that make them. This article has also been syndicated to BloombergQuint. Read the full article here.

CNBC: VP & Principal AnalystJim Nail describes how many Super Bowl advertisers played it safe this year due to the pandemic. Nail’s insights are also included in articles from AdExchanger, Advertising Age, and DestinationCRM. Dipanjan Chatterjee, speaking with Adweek, says the pandemic’s influence over the Super Bowl means “brands aren’t looking to plop down $5.5 million on something that’s not a [...]

CNN: VP & Principal Analyst James McQuivey speaks about the commercial use cases for transparent TVs per LG’s product showcase at this year’s CES. Additional CES 2021 coverage includes pieces in IoT World Today, The Telegraph, and a French TV interview with BSMART. Read the full article here.

Wirtschaftswoche: VP & Principal Analyst Pascal Matzke weighs in on where technology in cars of the future come from and if automakers like BMW and Daimler can still play a vital role in the industry in an interview with Germany’s leading business magazine. Read the full article here.

Australian Financial Review: In an exclusive interview, the outlet features Forrester’s new research from Sam Higgins, Satish Meena, and J.P. Gownder analyzing the impact automation and AI will have on the future of jobs in Australia. As automation gets more advanced, some jobs will be lost, new ones will be created (1.7 million by 2030), and several others will transform into the gig [...]

MIT Technology Review: Speaking with this leading tech outlet, Principal Analyst Arielle Trzcinski describes how virtual care is “something we expect to become a mainstay of healthcare going forward,” especially given the pandemic.  Read the full article here.

CNN: CNN’s Chief Medical Correspondent Dr. Sanjay Gupta features Senior Analyst Andrew Hewitt on his award-winning daily news podcast, Coronavirus: Fact vs Fiction, to discuss return to work in a post-pandemic environment. In an episode entitled “The New 9 to 5,” Hewitt offers his predictions for the future of office work and what’s surprised him so far. Additional information about Hewitt’s appearance on the podcast, named one of Apple’s Biggest [...]

The New York Times: “With RPA, you can build a bot that costs $10,000 a year and take out two to four humans:” VP & Principal Analyst  Craig Le Clair offers his perspective about the growing viability of RPA bots as a featured source in noted tech columnist, robotics influencer, and New York Times bestselling author Kevin Roose’s latest column. Le Clair also shares [...]

CNN: In a new feature interview, Senior Analyst Andrew Hewitt discusses how workers and employers can expect to hit bumps in the road as they navigate a future hybrid workforce model. He adds when it comes to the workforce post-pandemic, remote work will no longer be considered a special perk. This also has also been syndicated to MSN. Read the full [...]

ET HR World: Many companies still don’t have the leadership and management experience to handle remote work. This article features commentary from Andrew Hewitt, Katy Tynan, and David Johnson about how firms should build out their respective remote work strategies. DigiconAsia has also published a feature article quoting various Forrester analysts about a year of COVID-19 and what 2021 will look like as we keep adjusting to [...]

Forbes: In an article discussing why hackers target Microsoft Exchange email servers, VP & Principal Analyst Art Schoeller explains that the reason could be because “Exchange, whether in the cloud or on-premise, is almost a monopoly in businesses.” Read the full article here.

Handelsblatt: The “Internet of Holograms could become the new standard and influence the future of work:” This German business daily has published insights from VP & Principal Analyst J.P. Gownder about Microsoft’s Mesh and mixed reality. Read the full article here.

Le Monde: In an article about the historic shortage of consoles and graphics cards, the French daily shares insights from VP & Research Director Glenn O’Donnell about a global lack of semiconductors. Read the full article here.

The Wall Street Journal: VP & Research Director Ashutosh Sharma describes the opportunities and challenges Twitter faces as the social media giant seeks overseas growth, especially in India. This article has also been syndicated to the Toronto Star. In a separate article for Bloomberg, Sharma discusses India’s attempts to govern how social media and streaming companies for business in India. This article [...]

The New York Times: Senior Analyst Jessica Liu speaks with the outlet about Twitter’s plans to expand operations and tools. This article has also been syndicated to Forbes India and Australian Financial Review. Read the full article here.

CNBC: Senior Analyst Emily Pfeiffer describes how retailer inventories are affected by consumers filling up e-commerce shopping carts but not seeing purchases through. Read the full article here.

The Wall Street Journal: VP & Principal Analyst J.P. Gownder shares his perspective about how the home office has changed over the past year. With 40% of global companies feeling their IT infrastructure was prepared to handle remote work, there has been a “run” on videoconferencing software with most deployments conducted in “fire-drill fashion,” he adds. Read the full [...]