Media Coverage

Principal Analyst Brandon Purcell discusses how Pinterest is utilizing neural network technology to find images and advertisements that will appeal to consumers. Read the full WSJ article here. More from Brandon here.

In this leading B2B marketing podcast, Forrester CMO Shirley Macbeth discusses Forrester’s own transformation story in light of the Forrester Decisions launch.  Listen to the podcast here.

VP, Principal Analyst Sucharita Kodali discusses how online-travel companies are poised to flourish once again as more people get vaccinated and stay-at-home restrictions are lifted. Read the full MarketWatch article here. More from Sucharita here.

Forrester CMO Shirley Macbeth breaks down how customer obsession, change leadership, and trust are all pillars of transformation, and how all three formed the basis of Forrester’s own business transformation. Read the full article here.

Principal Analyst Gina Bhawalkar talks about inclusive design and shares how business websites can better serve blind users by including an accessibility statement and allowing people to provide feedback. Read the full WSJ article here. More insights from Gina here.

VP, Research Director Glenn O’Donnell shares his perspective on the global chip shortage with Marketplace and how it is affecting all types of products. Read the full article here. More from Glenn here.

Principal Analyst Jim Nail discusses the impact of AT&T’s merger with Discovery. Here are some key highlights: Associated Press: This article has been syndicated to several outlets, including U.S. News & World Report, MSN, and Firstpost. In separate interviews with The Washington Post and Marketplace, Nail discusses the potential challenges surrounding this merger. CNBC: He also offers insights on ad-supported streaming options and how TV companies are adapting to changing consumer [...]

Several of Forrester’s Security & Risk analysts participated at this year’s RSA 2021 conference. Key highlights include: In addition to discussing how to apply the lessons of 2020 to security management with BizTech Magazine, Laura Koetzle also speaks with SC Magazine, Dark Reading and TechTarget about her keynote discussion with SolarWinds CEO Sudhakar Ramakrishna and the company’s historic breach, with additional mentions in Infosecurity [...]

Demand Gen Report covers the launch of Forrester Decisions as part of its collective coverage of new research and announcements stemming from B2B Summit North America, including the new B2B Revenue Waterfall. This article includes insights from Forrester  Chairman and CEO George Colony, Principal Analyst Barbara Winters, VP, Principal Analyst Kerry Cunningham, and VP, Research [...]

Forrester CMO Shirley Macbeth speaks with one of the top marketing trade publications in the APAC region about the need for tighter integration of sales, marketing, and product teams; the evolving role of the CMO to better focus on the customer; and Forrester’s plans in response to both trends. Read the full article here.

Leading Australian marketing outlet CMO Australia has published three features recapping three presentations from Forrester’s CX APAC 2021, a live virtual experience on May 11-12: VP, Principal Analyst Shar VanBoskirk’s keynote presentation on Forrester’s framework for customer obsession. CX Executive Partner and Senior Analyst Su Doyle’s track session on how to be a CX rainmaker. An industry keynote by ANZ CMO Sweta Mehra on taking up the mantle as customer champion to build [...]

VP, Research Director Glenn O’Donnell’s perspective about the ongoing global chip shortage is included in this CNBC article. Read the full article here. O’Donnell is also featured in a recent Business Insider article about the same topic.

VP, Principal Analyst Joanna O’Connell comments on Verizon’s $5 billion sale of Yahoo! and AOL to Apollo Global Management. Joanna has been quoted in several business publications around the global, including: Associated Press This article has also been syndicated to outlets including The Washington Post, U.S. News & World Report, and CNBC-TV18. Bloomberg This article has also been [...]

VP, Principal Analyst Brian Hopkins discusses how enterprise tech CIOs are entering newer territory – building out software products and services for sale to other companies. He adds that as this trend grows, tech companies may split the role of CIO in two, “led by separate operations and strategic IT chiefs.” Read the full article here. [...]

Forrester’s security analysts weighed in on the effects of the Colonial Pipeline ransomware attack, as well as how Zero Trust can combat these types of attacks. Commentary from Forrester was include in media outlets, such as: The Washington Post: Allie Mellen tells the outlet that the best strategy against ransomware is to stay ahead of the competition [...]

In an article about Amazon postponing Prime Day in India due to a surge in COVID-19 cases, The Economic Times includes data from Forrester about sales Amazon received from last year’s two-day sale event. Read the full article here.

The Wall Street Journal: VP, Research Director Ian Jacobs shares how machine learning software is being used in call centers to improve customer experience. The article also cites Forrester data predicting that U.S. businesses will spend roughly $7 billion on contact center systems in 2021. Read the full article here. Read more from Ian here.

CNBC: Senior Analyst Collin Colburn discusses how Apple’s recent app tracking transparency changes will influence how advertisers target ads for consumers. This article also cites Forrester research about how brands spent at least an estimated $5 billion on retail media in 2020. Read the full article here. Read more from Collin here.

The New York Times: VP, Principal Analyst Sucharita Kodali discusses why, despite pandemic-altered habits, most U.S. consumers still prefer to shop for groceries in physical stores. Read the full article here. This article has also been syndicated to The Sydney Morning Herald and The Seattle Times. Read more from Sucharita here.