Media Coverage

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Media Coverage

Forbes – Typeface Raises $100 Million To Set Up AI ‘Content Factories’ For Enterprises

June 29, 2023
Forbes: VP, Principal Analyst Mike Gualtieri offers perspective about how AI-generated personalized marketing content could be an effective and cheaper way to target customers and test content strategies. Read the full article here. Read more from Mike here.
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The Wall Street Journal – AI Isn’t Coming For Marketers’ Jobs—Not Yet, At Least

June 23, 2023
The Wall Street Journal: Forrester insights on the impact AI has on the marketing agency workforce were highlighted. Read the full article here.
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The Wall Street Journal – What Was Running The Titanic Submersible? It Could Be A $49.99 Videogame Controller

June 21, 2023
The Wall Street Journal: Analyst Will McKeon-White offered insights on the use of gaming controllers and the importance of having a backup controller, with respect to the recent missing submersible. Read the full article here. Read more from Will here.
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CNN – AI Drive-thrus May Be Good For Business. But Not For The Rest Of Us

June 19, 2023
CNN Business: Senior Analyst Christina McAllister offers perspective on why AI drive-thrus are slow to resonate with customers, including challenges surrounding speech recognition technology. Read the full article here. Read more from Christina here.
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Quartz – The EU Says Google Has Been Operating An Illegal Advertising Monopoly

June 14, 2023
Quartz: As the European Commission charges Google with violating antitrust law in how it operates its digital advertising technologies, Senior Analyst Nikhil Lai discusses the impacts of this announcement, including how, for now, “nothing changes for advertisers.” Read the full article here. Read more from Nikhil here.
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CNBC – Apple Vision Pro: Impressive Specs, New Way Of Interacting Could Help It Break The VR Curse

June 9, 2023
CNBC: Forrester data that finds 79% of online adults aren’t currently using a VR headset. In this article, VP, Research Director Mike Proulx also describes how Vision Pro may present an opportunity to “penetrate an untapped market with something that will help everyday users.” Read the full article here. Read more from Mike here.
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Forbes – Meet America’s Most Cybersecure Companies 2023

June 8, 2023
Forbes: Senior Analyst Cody Scott describes why investing in cybersecurity teams can be out of reach for smaller companies with large and valuable datasets for hackers to target. This article also cites Forrester data that 74% of global companies experienced a cyber breach in 2022, compared to 59% in 2020. Read the full article here. [...]
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BBC – Vision Pro: Apple’s New Augmented Reality Headset Unveiled

June 6, 2023
BBC: At Apple WWDC, VP, Principal Analyst Thomas Husson discusses the unveiling of Apple’s new Vision Pro headset and how, given overhype surrounding AR/VR, it may take time for consumers to warm to the product. Read the full article here. Read more from Thomas here.
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The Indian Express – Apple’s Mixed Reality Headset Won’t Replace Your iPhone, Not At The Moment Anyway

June 5, 2023
The Indian Express: VP, Principal Analyst Thomas Husson shares insights about whether Apple’s planned mixed-reality headset will render the iPhone redundant. Read the full article here. Read more from Thomas here.
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Financial Times – Apple To Offer Vision Of Mixed-Reality Future Beyond The Smartphone

June 5, 2023
Financial Times: As Apple kicks off its post-smartphone future through the potential unveiling of its new mixed-reality headset at Apple WWDC, VP, Principal Analyst Julie Ask describes how, despite the company’s high prices for its products, consumers are routinely paying more for smartphones than computers. Read the full article here. Read more from Julie here.
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Newsweek – How AI Will Make Our Lives Better (And Worse)

May 31, 2023
Newsweek: Analyst Rowan Curran offers perspective on how recent changes and developments surrounding AI will widely change the way most people live and work. Read the full article here. Read more from Rowan here.
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Forbes – Lisa Su Saved AMD. Now She Wants Nvidia’s AI Crown

May 31, 2023
Forbes: Because AI tech company Nvidia has become synonymous with AI, Advanced Micro Devices will need to “step up its game” to better compete in this space, VP, Research Director Glenn O’Donnell tells the business outlet in a new interview. Read the full article here. Read more from Glenn here.
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China Daily – Cloud Players Face Off After Price Cuts

May 25, 2023
China Daily: VP Research Director Charlie Dai shares insights on how a new wave of generative AI is bringing in new opportunities to digitally transform every industry both in China and overseas. Read the full article here. Read more from Charlie here.
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The Washington Post – Meet Windows Copilot, The AI Coming To Help You Understand Your PC

May 24, 2023
The Washington Post: VP Principal Analyst J.P. Gownder offers perspective on the launch and promise of Microsoft’s new AI assistant Copilot, which will be coming to Windows 11 PCs later this year. Read the full article here. Read more from J.P. here.
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Financial Times – Microsoft Launches Generative AI Tools For Developers

May 23, 2023
Financial Times: As Microsoft launches new tools for developers to integrate generative AI into their business software, Analyst Rowan Curran describes how similar developer announcements reflect a new battle breaking out in generative AI with companies are racing to provide similar capabilities to developers as quickly as possible. Read the full article here. Read more [...]
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CNBC – Microsoft Is Bringing An A.I. Chatbot To Data Analysis

May 23, 2023
CNBC: In tandem with this year’s Microsoft Build conference, VP, Principal Analyst Boris Evelson discusses the impacts of Microsoft’s new brand Fabric, which unites seven data products under one umbrella. Read the full article here. Read more from Boris here.
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The Wall Street Journal – Generative AI Pilots Have Companies Reaching For The Guardrails

May 19, 2023
The Wall Street Journal: In an interview, VP, Principal Analyst Michele Goetz discusses how, even with layers of security, the decision to use generative AI sits specifically with a chief information officer’s willingness to accept some level of risk. Read the full article here. Read more from Michele here.
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Marketplace – If ESPN Goes To Streaming, What Happens To Cable?

May 19, 2023
Marketplace: VP, Research Director Mike Proulx describes how a potential “nail in the coffin for cable” will be more and more streaming services adopting live programming — especially live sports and news — “en masse.” Read the full article here. Read more from Mike here.
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Bloomberg – Get Ready For Tim Cook’s Riskiest Move At Apple

May 16, 2023
Bloomberg: As Apple plans to share details about its mixed reality headset, the outlet highlights insights from Forrester VP, Principal Analyst J.P. Gownder, based on his research about extended reality and metaverse in the workplace, about how fewer than 5% of people are interested in using mixed reality at work. Read the full article here. Read more from [...]
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The Wall Street Journal – How AI Will Change The Workplace

May 14, 2023
The Wall Street Journal: VP, Principal Analyst J.P. Gownder outlines how AI is poised to change the workplace and how, as a result, companies must equip employees with the “skills and inclinations needed to successfully use AI.” Read the full article here. Read more from J.P. here.