Forrester Decisions for Sales Operations

What makes it possible for a sales team to achieve its goals day in and day out? It’s the combination of market, customer, and solution knowledge that supports consistent sales practices and outcomes. Using tech-enhanced selling systems enables you to unlock the actionable insights that boost sales ecosystem productivity and drive predictable growth.

Forrester Decisions for Sales Operations helps sales operations leaders measurably improve sales productivity through a proven strategic approach. With a combination of bold vision, curated tools and frameworks, and hands-on guidance, you’ll power teams to shorten sales cycles, win more deals, and get to plan faster.

Improve Sales Productivity

Boost Seller Performance

Optimize compensation plans and sales technology to empower sales teams to propose bigger deals that close faster.

Increase Return On Sales Investment

Maximize process efficiencies, operating models, and planning to acquire, retain, and upsell more customers.

Make Insights-Led Decisions

Leverage buyer and seller analytics to serve as the trusted source for insights-driven decisions.

Key Priorities

As a sales operations leader, you’re under constant pressure to deliver on today’s priorities while staying one step ahead of what’s coming tomorrow. Forrester Decisions for Sales Operations is tailored to help you focus on your most pressing priorities:

  • Increase alignment across the revenue engine.
  • Guide the sales planning process.
  • Motivate sales performance through compensation.
  • Optimize buyer-aligned sales processes.
  • Improve value from sales technology.
  • Deliver actionable sales insights.
  • Optimize the sales operations organization.

What’s Included In This Service

Forrester Decisions services are uniquely built to give you strategic insights for your role as a business leader in your organization and help you deliver on your functional role as a division or department leader. Here’s what’s inside:

Stay ahead of changing customer and market dynamics, plan for the future, and set your strategy with leading research. ​

  • Customer obsession research
  • Customer insights
  • Trends and predictions
  • Market forecasts
  • Technology and service provider landscapes

Empower your team to conquer your priorities with proven strategic models and plug-and-play templates. ​

  • KPIs and peer benchmarks​
  • Assessments​
  • Strategic models​
  • Strategy templates​
  • Forrester Wave™ evaluations for your function
  • Certification courses

Accelerate progress and de-risk decisions with best practices tailored to you and your team​.

  • Guidance sessions​
  • Peer discussions
  • Event attendance​
  • Dedicated relationship management

Our comprehensive approach to redesigning the sales compensation plan helped ensure we are well positioned to maintain and attract top sales talent.

— Director of Business Operations, HR solutions company

Service Model Spotlight

The Forrester Sales Operations Value Model

The Sales Operations Value Model captures the core mission of sales operations, which is to deliver measurable and sustainable improvements in sales productivity. The model defines the critical elements required to evolve sales operations into the transformation driver across the entire sales ecosystem.

Support For Leaders And Team Members

Forrester Decisions for Sales Operations offers multiple levels of service to ensure the right expertise and degree of support for you and your team. All service levels offer access to research, tools, data, and certification courses.

Leader 

Procure deep expertise across your functional discipline through expert-led guidance sessions that help you apply unique research, tools, and data to your specific needs.

Team 

Develop a common language and toolset to strengthen your team’s expertise and skill sets with access to relevant certification courses and insights.

Meet A Few Of Our Sales Operations Analysts

Looking for more time with experts? 

Get in touch with our consultants to jump-start your initiative, execute on your B2B transformational strategies, or anything in between.


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