Succeeding in the fast-paced marketing landscape requires an innovative mindset. Forrester data shows that the most innovative B2B organizations grow faster than their peers and are more customer-centric in their approaches.
Watch this on-demand webinar to learn how to raise your innovation game. Hear analyst insights for embedding innovation in your structure and processes — and explore what sets the most innovative organizations apart.
Lori Wizdo, VP, Principal Analyst, Forrester
Susan Macke, Principal Analyst, Forrester
What Will You Learn?
Find out what it takes to define, deploy, and succeed with innovative B2B marketing and explore:
Six key components critical to B2B marketing innovation
How B2B innovation drives tangible business value
Why there’s a gap between innovation perception and reality