The innovation imperative for B2B marketers

See what you missed. On demand. 

Succeeding in the fast-paced marketing landscape requires an innovative mindset. Forrester data shows that the most innovative B2B organizations grow faster than their peers and are more customer-centric in their approaches.  

Watch this on-demand webinar to learn how to raise your innovation game. Hear analyst insights for embedding innovation in your structure and processes — and explore what sets the most innovative organizations apart.  


  • Lori Wizdo, VP, Principal Analyst, Forrester 
  • Susan Macke, Principal Analyst, Forrester 

What Will You Learn? 

Find out what it takes to define, deploy, and succeed with innovative B2B marketing and explore: 

  • Six key components critical to B2B marketing innovation  
  • How B2B innovation drives tangible business value  
  • Why there’s a gap between innovation perception and reality  
  • How to set meaningful innovation goals  

Watch Now

Watch Now