Home > Who We Serve > Sales

Sales Leaders

Accelerate Revenue And Drive Consistent, Scalable Results

For today’s sales leaders, making the number isn’t enough. You also need to prove that you can build a focused sales strategy — as well as replicate and scale success for continued strong results. Meanwhile, shifting buying dynamics have introduced new challenges and complexities that require new approaches. Yesterday’s playbook no longer suffices, and the way you operate today may not serve you tomorrow.

Discover How Forrester Can Help

Challenges You Face

The starting point for sales success is a clear, comprehensive strategy. Gaining internal alignment around a sustainable sales strategy is just one of the many challenges you face. Forrester helps you tackle the day-to-day challenges that stand in between you and the success of your organization, including:

  • Driving predictable and scalable growth.
  • Meeting the expectations of your buyers.
  • Finding and retaining top sales talent.
  • Aligning with marketing on demand and selling strategies.
  • Improving sellers’ efficiency and effectiveness.

Bold Solutions Built For You

Forrester helps sales leaders and their teams achieve predictable, sustainable growth by aligning teams with practices that drive operational excellence and improve sales productivity.

Lead Scalable, Sustainable Growth

Forrester Decisions for B2B Sales partners with revenue leaders to drive scalable, sustainable growth fueled by an empowered sales and customer success organization that delivers consistent and predictable results.

Learn More

Operationalize The Customer-Obsessed Growth Engine

 Forrester Decisions for Revenue Operations helps business leaders align around the customer as they integrate and turbocharge the growth engine to drive revenue and higher profitability.

Learn More
Blog

Hello, GTM Singularity: Turn Ideas Into Action At B2B Summit North America

Dave Frankland 5 days ago
Buyer autonomy and the prevalence of AI are collapsing go-to-market fault lines. This isn’t just a catalyst to change — it’s an opportunity to reset with a new, resilient, and connected GTM approach.
Read More
Blog

Sales Onboarding Vs. Orientation: Set New Reps Up For Success

Peter Ostrow December 4, 2025
Sales onboarding works best when HR and revenue enablement remain distinct. HR handles compliance, culture, and employee provisioning, while enablement equips sellers with knowledge of buyer personas, sales processes, and product fundamentals. Clear separation ensures that new sellers know where to turn for support and accelerates their path to productivity.
Read More
Blog

Call For Entries: Forrester B2B Summit North America 2026 Awards

Matthew Selheimer November 17, 2025
Have you driven cross-team alignment that’s fueled results or achieved excellence in a particular area of marketing, sales, customer engagement, or product? Share your story for a chance to join us on stage at B2B Summit North America.
Read More
Blog

B2B Sellers Need A Fight Song To Address Buying Mayhem

Rick Bradberry October 7, 2025
To the sellers whose jobs have been complicated by buying shifts and, now, AI: This song is for you.
Read More
Read More Insights For Sales Leaders

Upcoming Events For Sales Leaders

Phoenix

B2B Summit North America

Learn more
London

B2B Forum EMEA

See 2025 Highlights

Meet A Few Of Our B2B Sales Analysts

Kate Leggett

Vice President, Principal Analyst

Anthony McPartlin

Principal Analyst

Stephanie Sissler

VP, Principal Analyst

Rick Bradberry

Principal Analyst

How can we help?

Fill out the form, and we will contact you.

0/500 Max characters reached

Thanks, we will be in touch soon.

Ready to learn more now? Give us a call:

Americas: +1 615.395.3401
EMEA: +44 (0) 2073 237741
Asia Pacific: +65 6426 7060