While the 2020 holiday season was challenging for most retailers, online retail sales grew by $40 billion. In 2021, even with consumers returning to stores and spending more on travel and restaurants, online sales this holiday season will grow by close to $20 billion.
Our recently published 2021 US online holiday retail sales forecast outlines some of the details, including:
- US online holiday retail sales will reach just under $200 billion in 2021. Despite facing tough comparisons to the 2020 holiday season, online retail will grow 10% this year. Mass vaccinations have helped in-store sales but also haven’t dented online sales.
- Supply issues will impact the entire retail market, but major retailers have prepared. Online sales this holiday retail season will be impacted by increased out-of-stocks and higher shipping times. Consumers will still spend more online this year regardless.
To find out more about the 2021 online holiday retail sales forecast, read the full report here.