At Adobe’s annual MAX creativity conference, the company made multiple announcements across its Creative Cloud portfolio that are designed to create incremental improvements to creative processes. When you scale this across hundreds of creators and thousands of tasks, the improvements add up. Check out the full analysis from myself and Forrester VP and research director Allen Bonde in the video above.

Adobe also announced Aero, which is designed to put augmented-reality authoring capabilities into the hands of nondevelopers. Coupled with its story around its 3D tool Dimension and the newly acquired texturing software Substance, the company’s story around 3D is starting to come together. My full analysis is in the video below.

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