Brian Hopkins

Wie jede Blase wird auch der aktuelle Glanz der KI in 2026 vergehen, da Unternehmen die Funktionalität der KI gegenüber ihrem Flair priorisieren werden. Die diesjährigen KI-Prognosen betonen, wie wichtig es ist, in Bereiche wie Schulung und Governance zu investieren und gleichzeitig den ROI der KI genauer zu bewerten.

In 2026, AI will trade its tiara for a hard hat as enterprises prioritize AI function over flair. This year’s AI predictions emphasize the importance of investing in areas such as training and governance while evaluating the ROI of AI more closely.

Artificial general intelligence is inevitable, progressing in stages toward autonomous, goal-driven software across domains. Learn how to focus on practical, observable criteria to plan for its impact.

Chat GPT-5 doesn’t have crowd-pleasing upgrades, but they do directly address operational pain points that enterprises face today with generative AI applications.

Bank of America has quietly built one of the most disciplined AI strategies in financial services. In this case study, we explore how the bank laid a data-first foundation, scaled its virtual assistant Erica, and turned AI into a compounding advantage — offering valuable lessons for any organization navigating digital transformation.

La technologie émergente ne fait pas que s’accélérer — elle se diversifie vers des directions plus risquées, plus puissantes et plus innovantes. Découvrez trois évolutions majeures dans le top 10 des technologies émergentes de cette année, ainsi qu’une vérité fondamentale qui, elle, reste inchangée, dans cet aperçu de notre prochain webinaire et de notre nouveau rapport.

After years of digital transformation, many companies still struggle with fragmented customer experiences. But in 2025, a new wave of converging technologies — from generative AI to adaptive edge intelligence — is making seamless, intuitive CX possible. The key? Foresight. At Forrester’s CX Summit North America, you’ll discover how emerging technologies are reshaping the way brands connect with customers.

You asked; we answered. Check out this list of questions and answers from our recent webinar unveiling our top 10 emerging technologies.

Alarming AI behaviors, such as resisting shutdown or exploiting code, stem from misalignment, not intent. These models follow flawed incentives without understanding, making clear goals and safeguards essential. For deeper insight, see the report “Align By Design Or Risk Decline.”

Emerging Technologies beschleunigen sich nicht nur – sie entwickeln sich in risikoreichere, leistungsstärkere und innovativere Richtungen. Entdecken Sie drei zentrale Entwicklungen aus den diesjährigen Top 10 der aufstrebenden Technologien sowie eine grundlegende Wahrheit, die unverändert bleibt – in dieser Vorschau auf unser neues Webinar und unseren neuen Bericht.

Emerging technology isn’t just speeding up — it’s splintering into newer, riskier, and more powerful directions. Learn three noteworthy changes to this year’s top 10 emerging technologies list and one foundational truth that hasn’t changed in this preview of our upcoming webinar and new report.

Forrester’s 2025 top 10 emerging technologies report reveals a major shift in the tech landscape, driven by AI acceleration and changing market dynamics. Longtime list members extended reality and Zero Trust edge are stepping back, making room for two fast-moving innovations — one of which was virtually unknown just a year ago. The earlier release gives tech leaders more time to strategize and align with upcoming breakthroughs in AI and beyond.

AI is rapidly transforming industries, and clients are seeking guidance on how to invest wisely and measure ROI amid the hype. As AI continues to evolve, trust in data, models, and outcomes will be crucial for scaling and realizing its full potential. The future of AI is about balancing innovation with careful planning to stay ahead without being overwhelmed.

At its recent quantum computing conference, Fujitsu highlighted its all-in strategy on quantum computing. Find out more in this review of the event.

In the ever-evolving landscape of artificial intelligence, businesses are moving beyond traditional AI agents toward something far more transformative: agentic AI.

Microsoft's recent announcement marks a significant step — but how much progress does it reflect?

OpenAI’s new o3 and o3-mini models are generating excitement with claims of advanced reasoning capabilities, fueling the artificial general intelligence debate. Learn more about the opportunities and challenges of these models for organizations looking to get more impact from AI.

Google recently introduced its new quantum processor Willow to some confusion. Read this blog to learn about Willow's most significant advancements and what three steps tech leaders should take in response.

New research within the Data, AI & Analytics service at Forrester will focus on the transformative impact of artificial intelligence. Get a preview of an upcoming report on AI investment strategies, aimed at helping organizations navigate the complexities of AI to drive real, measurable value.