Sucharita Kodali

VP, Principal Analyst

Forrester Bio

Author Insights

Blog

What AI And Automation Technologies Make The Most Sense In Retail Today?

Sucharita Kodali 5 days ago
We just released an evaluation of more than a dozen AI and automation solutions and mapped them according to maturity and utility.
Blog

Master E-Commerce Fulfillment And Returns For Success This Holiday Season

Sucharita Kodali October 26, 2023
Embrace our recommendations, along with the upcoming advice in our holiday series, to survive the holiday rush.
Blog

Predictions 2024: Retailers Will Need To Brace For A Tough 2024

Sucharita Kodali October 25, 2023
As retailers gear up for 2024, they must confront an array of challenges, from theft and culture wars to the adoption of new technologies such as AR, VR, and genAI. Despite the challenges, the retailers that rise to the occasion and make the right strategic decisions will position themselves for success.
Blog

Three Areas Where Apparel And Footwear Brands Can Boost Their DTC Operations

Nicole Murgia August 16, 2023
We reviewed 27 apparel brands’ websites across the attributes that are essential to their long-term success; here’s what we found.
Blog

How CPG Brands Thrive Online

Sucharita Kodali May 23, 2023
We advise on how to rethink your CPG sales strategy, protect your brand and customers, and establish a strong online presence.
Blog

The State Of Digital Commerce For Brand Manufacturers In 2023

Sucharita Kodali April 21, 2023
Read for strategic marketplace and DTC takeaways we gathered from Forrester’s Q1 2023 Global State Of Brand Manufacturers Survey.
Blog

What Consumers Like — And Detest — About Subscriptions

Sucharita Kodali February 8, 2023
Consumers shared their attitudes toward subscriptions — see the key highlights.
Blog

A Recap Of 115 Retail Website Promotions On Black Friday And Cyber Monday 2022

Nicole Murgia December 6, 2022
We reviewed 115 retailer and brand home pages during Black Friday and Cyber Monday. Read our takeaways.
Blog

The US Shopper And Environmental Sustainability: Are Consumers Really Eco-Conscious?

Sucharita Kodali October 18, 2022
Learn how US consumers’ attitudes and behaviors are impacting their environmentally sustainable shopping habits.
Blog

By 2027, US Online Retail Spending Will Reach $1.6 Trillion

Jitender Miglani August 2, 2022
Forrester’s 2022 Online Retail Forecast, US, provides insights about US total retail sales, online retail sales, and the online retail penetration forecast for 30 product categories for the next five years.
Blog

Prime Day 2022: How 115 Retailers And Brands Competed With Amazon This Year

Nicole Murgia July 14, 2022
Many retailers and brands piggybacked on Amazon's big event this year. Learn what our analysis of this retailer activity revealed.
Blog

Is Inflation Driving US Retail Sales Growth?

Jitender Miglani March 31, 2022
As retail industry analysts, the key question for us is whether inflation is already driving US retail sales growth – or is the retail sales growth still volume-driven?
Blog

NFTs: Fun Stocking Stuffers Or A Lump Of Coal?

Sucharita Kodali March 3, 2022
What are NFTs, really? What’s in it for brands? What are the key challenges? Here's a quick recap of our recent webinar on NFTs.
Blog

If E-Commerce Keeps Growing, What Happens To Malls And Stores?

Sucharita Kodali February 8, 2022
We recently discussed the future look of shopping centers and malls with one of the largest players in the commercial real estate world. Here are the major changes we expect to see.
Blog

Takeaways From Our Latest US Online Grocery Market Review

Sucharita Kodali February 8, 2022
In our most recent online grocery snapshot with IRI, we highlight key changes in online grocery market trends.
Blog

A Recap Of Website Promotions On Black Friday And Cyber Monday 2021

Sucharita Kodali December 8, 2021
To get a closer look at what retailers did online during Black Friday and Cyber Monday, we reviewed 75 retailer and brand home pages, spanning several product categories. Here are the highlights.
Blog

Cryptocurrency: Everything Retailers Need To Know

Martha Bennett November 16, 2021
Let's demystify the crypto basics, examine the pros and cons, and share our take on whether retailers should accept cryptocurrencies.
Blog

Forrester’s Digital Go-To-Market Review: The World’s Most Future-Proofed Brands

Sucharita Kodali November 12, 2021
To help brand manufacturers take control, Forrester’s Digital Go-To-Market Review series assesses a set of brands in a specific category to see how well they are positioned to thrive independently. In this review, we analyzed our reviews of 177 retail brands.
Blog

Retailers: Stop The Bots From Further Wreaking Havoc With Your Supply Chain

Sandy Carielli November 8, 2021
Retailers, the time is now to manage supply chain risks, raise bot defenses, and prioritize customers this holiday season.
Blog

Predictions 2022: Retailers Will Compete On “Pre-Loved,” Returns — And New Partners

Sucharita Kodali October 27, 2021
The biggest retail trends of 2022 will involving tapping into the circular economy and using returns to retain customers. Learn more.
More posts