Zachary Stone

Beneath all the sound and fury, what is driving AI adoption across B2B marketing? How are marketers using AI productively today, and what can early adopters teach us about using AI technologies successfully? Most organizations have advanced significantly beyond the initial stages of education and experimentation and are now actively implementing AI-powered technologies across various use cases.

Global averages mask a great deal of nuance. Get an overview of our B2B marketing budget benchmark reports and find out how they can help you evaluate your marketing investment.

According to a recent survey, 87% of enterprise developers use low-code development platforms for at least some of their work. Find out what’s driving the growth in the low-code market in this preview of a new report and forecast.

No matter how big a game a buyer talks, less than a third of all buyers are risk-tolerant. Trust is the remedy to risk — and trusted companies are more likely to win and retain customers and enjoy a strong buyer preference.

So how does one go from adoption to excellence? Big picture: Reject false constraints. Learning and adopting high-end practices and technology can be done within any industry engaged in software development ... which is every industry.