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Canva Shows How To Preserve Trust And Employee Dignity During Layoffs
Layoffs aren’t simply an operational exercise: They put a company’s accumulated trust on display. Departing employees, those who remain, prospective hires, customers, partners, and investors are all watching to see whether its treatment of people matches its stated values. Canva’s recent layoffs offer a prime example of how leaders can approach an inherently difficult event […]
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Predictions 2027: Humans Reclaim Content Creation; Machines Dominate Content Consumption
AI is changing not just how content gets created, but who, or what, consumes it. In 2027, brands will prioritize authentic human expertise while adapting content strategies for a world increasingly mediated by machines.
Surface Your B2B Brand In AI Results
Answer engines are shaping vendor evaluation earlier in B2B buying. Learn how to gain visibility in AI-generated recommendations, build credibility, and attract higher-intent buyers through AI-powered discovery.
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When Case Studies Are Too Much Of A Good Thing
When new customer advocacy programs are building a library of customer success stories, the selection process goes something like this: Successful customer? Check. Willing to share results? Check. Available in the right time frame? Check. Casting a wide net is the right call when building a foundation. But higher volume doesn’t necessarily improve buyer trust. […]
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How Leading Organizations Are Rethinking B2B Event Strategy
B2B event teams are operating under increasing pressure. Budgets remain constrained, audience expectations continue to rise, and CMOs want clearer evidence that events contribute to business impact — yet not all event programs respond in the same way. Our analysis of Forrester’s Q1 2026 State Of B2B Events Survey reveals that the highest-performing organizations set […]