Chuck Gahun

The Product Information Management Systems Landscape, Q2 2023 reveals that that 1) an explosion of channels is forcing enterprises to syndicate accurate product information, 2) lasting business impact needs a flexible data model and change management, and 3) AI capabilities can substantially reduce time to market and increase operational efficiencies.

Now Live: A Strategic Technology Selection Guide For Content Management Systems (CMSes) And The Content Management Systems Landscape, Q2 2023 Through innovations in “headless” experience delivery capabilities over the last several years, CMSes have undergone a renaissance with their role and capabilities in digital experience delivery for enterprises. Demand and investment in content management technology […]

With enterprises migrating to digital business models, there is immense demand on your content teams to produce highly dynamic, engaging, and interactive content while strictly managing spend. Your teams are creating content at a rapid pace to keep up with changing consumer demands and demographics, but it is hard for them to collaborate and efficiently […]

This series helps technology and digital business leaders think beyond traditional software selection methods and master the fundamentals.

Competitive business strategy will primarily be driven by an organization’s ability to compete through digital experiences on the digital shelf. It is estimated that more than $500 billion is spent annually to get increased digital shelf visibility every year. The enterprise applications and services that bring these digital experiences to life will become the lifeblood of organizations. As a part of this accelerating evolution, the delivery of enterprise content is becoming critical to help businesses attain their goals and meet their customers where they are. I am very excited to focus my research on examining the intersection of content technologies and digital business strategy.