digital design
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Key Findings From The Forrester Digital Experience Review™: US Retail Mobile Apps, Q1 2025
Learn insights about top performers in the latest Forrester Digital Experience Review™ covering US retail mobile apps.
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Announcing The Forrester Wave™: Modern Application Development Services, Q1 2025
MAD Services Deliver Cool New Products While Transforming Your Development Capabilities Modern application development (MAD) services represent the next wave in custom application development services. Emerging from the convergence of current and past services such as application development management services (ADMS), digital transformation services (DTS), digital product engineering services (DPES), and broader application modernization services […]
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Upgrade Your Sales Game: Three Key Takeaways From Forrester’s Review Of 13 North American Investing Sales Websites
Get three key takeaways from Forrester’s recent review of North American investing sales websites in this preview of a new report.
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Providing A DXP That Is Composable
Learn the attributes of a composable digital experience platform and how it differs from a content management system.
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Make Your Website Accessible Or Leave Money On The Table This Holiday Season
Focus on accessibility before the busyness of holiday shopping kicks in to gain more customers.
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Kicking Off The First Investing Sales Forrester Digital Experience Review™
To assess how well brokerage firms acquire customers looking for self-directed investment accounts, we recently kicked off our first investing sales Forrester Digital Experience Review™. We will evaluate the functionality and user experience of 13 North American websites that target self-directed investors.
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Software Design Gets An AI Infusion From Figma, And It’s Worth Trying Now
With Adobe’s $20 billion proposed acquisition of Figma called off in response to regulatory scrutiny based on insufficient understanding of how software is made, a sense of expectant curiosity surrounded Figma’s 2024 installment of Config (its annual user conference), especially about its AI strategy. Why? Because although Figma has rocketed to leadership in software interaction […]
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Five Questions To Ask Yourself To Get The Most Out Of Your Customer Interviews
Interviewing is a key method for gathering rich qualitative data in customer research. To get the most out of your customer interviews and produce data that drives decision-making, ask yourself these five questions.
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Six Technologies Will Make Digital Experiences More Humanlike (And GenAI Is Just One Among Them)
The future of human-machine interaction will be drastically more humanlike in six ways — creative, conversational, perceptive, embodied, physical, and personified — as a result of six emerging technologies. But these technologies are still immature, and the road ahead is fraught with challenges.
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Digital CX And Design Trends Worth Watching In 2024
Read on to explore Forrester’s take on the top digital CX and design trends to watch for in 2024.
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The State Of Digital Experiences In Manufacturing In 2024
On-the-glass and below-the-glass technologies drive digital experiences in manufacturing and help manufacturers adapt to changing customer demands, optimize production processes, and enhance collaboration across the supply chain. Learn how in this preview of our new report.
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Wield Invisible Experiences Like A Ring Of Power
It’s an iconic scene — the Ring of Power flying through the air in slow motion as Frodo tumbles to the floor of the Prancing Pony. As drunken revelers look on and the ring slips onto his finger, the small, frightened hobbit vanishes into thin air. Frodo Baggins is invisible. And so begins Frodo’s fraught […]
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Digital Accessibility Vendor Level Access To Acquire UserWay In A First-Of-Its-Kind Deal
The accessibility community was abuzz with reactions to news that digital accessibility platform vendor Level Access plans to acquire accessibility overlay provider UserWay.
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Adobe And Figma Should Partner Now To Supercharge The Digital Experience Ecosystem
The scuttling of their own deal won’t be the end of the Adobe-Figma story: The next chapter must be about close partnering instead.
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NVIDIA Faces An Army Of Opponents That Might Include You
Find out what's driving NVIDIA's phenomenal success and get an insightful look at who their next competitors may be.
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Your Data Culture Is DOA
In Forrester’s Data Culture And Literacy Survey, 2023, we uncovered key insights about the state of data culture in organizations. Shockingly, nearly half of employees lack the ability to search for existing insights and struggle to find reports, data sets, and insights. Don’t miss out on gaining a competitive advantage by revitalizing your data culture.
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People Avoid Chatbots — Here’s How Your Company Can Make Its Bot Better
Creating an effective chatbot is hard. To get it right, you need to master conversation design, a new discipline for creating experiences that are based on conversational AI, and you need to know where and when to use new technologies like generative AI.
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It’s 2050 And Your Website Is Deserted: Why?
Websites will play a less prominent role in future consumer digital experiences for three core reasons: The digital touchpoint landscape will be far more fragmented. The number of digital touchpoints used by consumers is proliferating. Browsers are just one of many channels. The number of connected devices we use continues to grow. Web and apps […]
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Adobe’s GenAI Acceleration Bodes Well For Your Company’s Creativity
Most genAI discussions focus on what’s technically possible, not the human, societal, and legal dimensions, but Adobe has become a leader in recognizing and addressing those, which is essential to readying genAI for business. Last week, the company accelerated its lead, with significant roll-outs and announcements at its annual Adobe MAX event for design professionals. I share my thoughts in this new blog post.
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Announcing The Forrester Wave™: Digital Accessibility Platforms, Q4 2023
I’ve been prepping for a detailed evaluation of this technology market for some time, and I’m excited to announce that The Forrester Wave™: Digital Accessibility Platforms, Q4 2023, is now live!
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