digital design

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Six Technologies Will Make Digital Experiences More Humanlike (And GenAI Is Just One Among Them)

David Truog June 3, 2024
The future of human-machine interaction will be drastically more humanlike in six ways — creative, conversational, perceptive, embodied, physical, and personified — as a result of six emerging technologies. But these technologies are still immature, and the road ahead is fraught with challenges.
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Digital CX And Design Trends Worth Watching In 2024

Senem Guler Biyikli April 29, 2024
Read on to explore Forrester’s take on the top digital CX and design trends to watch for in 2024.

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The State Of Digital Experiences In Manufacturing In 2024

Paul Miller March 27, 2024
On-the-glass and below-the-glass technologies drive digital experiences in manufacturing and help manufacturers adapt to changing customer demands, optimize production processes, and enhance collaboration across the supply chain. Learn how in this preview of our new report.
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Wield Invisible Experiences Like A Ring Of Power

Brandon Purcell February 8, 2024
It’s an iconic scene — the Ring of Power flying through the air in slow motion as Frodo tumbles to the floor of the Prancing Pony. As drunken revelers look on and the ring slips onto his finger, the small, frightened hobbit vanishes into thin air. Frodo Baggins is invisible. And so begins Frodo’s fraught […]
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Digital Accessibility Vendor Level Access To Acquire UserWay In A First-Of-Its-Kind Deal

Gina Bhawalkar January 4, 2024
The accessibility community was abuzz with reactions to news that digital accessibility platform vendor Level Access plans to acquire accessibility overlay provider UserWay.
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Adobe And Figma Should Partner Now To Supercharge The Digital Experience Ecosystem

David Truog December 20, 2023
The scuttling of their own deal won’t be the end of the Adobe-Figma story: The next chapter must be about close partnering instead.
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NVIDIA Faces An Army Of Opponents That Might Include You

Glenn O'Donnell November 22, 2023
Find out what's driving NVIDIA's phenomenal success and get an insightful look at who their next competitors may be.
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Your Data Culture Is DOA

Kim Herrington November 21, 2023
In Forrester’s Data Culture And Literacy Survey, 2023, we uncovered key insights about the state of data culture in organizations. Shockingly, nearly half of employees lack the ability to search for existing insights and struggle to find reports, data sets, and insights. Don’t miss out on gaining a competitive advantage by revitalizing your data culture.
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People Avoid Chatbots — Here’s How Your Company Can Make Its Bot Better

David Truog November 14, 2023
Creating an effective chatbot is hard. To get it right, you need to master conversation design, a new discipline for creating experiences that are based on conversational AI, and you need to know where and when to use new technologies like generative AI.
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It’s 2050 And Your Website Is Deserted: Why?

Julie Ask November 1, 2023
Websites will play a less prominent role in future consumer digital experiences for three core reasons: The digital touchpoint landscape will be far more fragmented. The number of digital touchpoints used by consumers is proliferating. Browsers are just one of many channels. The number of connected devices we use continues to grow. Web and apps […]
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Adobe’s GenAI Acceleration Bodes Well For Your Company’s Creativity

David Truog October 18, 2023
Most genAI discussions focus on what’s technically possible, not the human, societal, and legal dimensions, but Adobe has become a leader in recognizing and addressing those, which is essential to readying genAI for business. Last week, the company accelerated its lead, with significant roll-outs and announcements at its annual Adobe MAX event for design professionals. I share my thoughts in this new blog post.
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Announcing The Forrester Wave™: Digital Accessibility Platforms, Q4 2023

Gina Bhawalkar October 18, 2023
I’ve been prepping for a detailed evaluation of this technology market for some time, and I’m excited to announce that The Forrester Wave™: Digital Accessibility Platforms, Q4 2023, is now live!

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Spark An Innovation Culture With Design Thinking

Learn how CX leaders can use design thinking to create a culture of innovation and differentiate on superior CX action that anticipates and delivers on customers’ needs.
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My Favorite Reason To Bring UC And CC Together

Max Ball July 21, 2023
My favorite piece of new research that we uncovered is a use case where brands leverage a shared UC and CC infrastructure to blur the lines between remote offices and a centralized contact center, resulting in better customer experiences and more efficient customer service.
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Generative AI Can Help Design Now — And It’s Just The Beginning

David Truog July 10, 2023
Generative AI will transform design — and not merely by creating images, which are just the visible tip of the design iceberg, but by assisting with designing products and interactions, improving user research, and more.
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Figma’s Embrace Of Developers And AI Expands And Evolves Design

David Truog June 26, 2023
After Figma’s announcements last week at Config 2023, bridging design and development the right way and stepping smartly into AI-assisted digital product creation, we predict that the company will add modes for other roles, too, in addition to designers and developers, leading to a more inclusive and collaborative understanding of design.
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Design Responsibly To Earn Trust

Gina Bhawalkar May 16, 2023
What does it mean to practice human-centered design? The answer to that question is evolving. If you’ve read my research, you know it’s critical for businesses to embed accessibility and inclusive design practices into how they design and develop experiences. Doing so helps increase revenue, reduce costs, increase resilience, and build trust with customers and […]
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The Humanlike Future Of Interactions With Machines

David Truog April 27, 2023
In a major, accelerating trend, interactions between people and machines are becoming more like those between people.
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Practice Responsible Design — It’s A Matter Of Trust

Aurelie L'Hostis April 26, 2023
Firms must practice responsible design to earn trust and drive sustainable value. Learn more in this blog post.
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Oh, What A Crisis Can Do!

Max Ball April 18, 2023
It’s not proven that Winston Churchill said “Never let a crisis go to waste.” But whoever said it, they could have been talking about chatbot deployments. Our world is littered with unloved chatbots, useless offerings that deliver horrible experiences and are used by no one. Typically, this is the result of trying to boil the ocean, overthink things, and attempt to create the perfect chatbot right out of the gate. Brands that build their chatbots in response to a crisis don’t have time to overthink anything — they just do it, and this has led to some very successful deployments.
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