marketing & privacy
Marketers must strike the right balance between getting close to customers and respecting their privacy. At a time of increasing regulation and customer pushback on data policies, the stakes have never been higher. Explore our insights and best practices on marketing & privacy.
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Insights
Blog
Data Privacy Day: Lessons From Texas
B2C marketers are monitoring a series of state privacy laws going into effect this year, including the recently enacted Texas Data Privacy and Security Act. Get three key next steps in this post.
Blog
Deciphering The Data Clean Room Landscape
The data clean room market is a bit of an anomaly: It’s both an established and emerging market.
Blog
GDPR Isn’t Enough: Navigate Privacy Regulations In APAC
Compliance with the EU’s GDPR alone isn't sufficient in APAC, where local regulations may impose additional or different requirements.
Blog
A 2025 Global Privacy Prospectus
The seasons are changing, Christmas catalogs are arriving, the clocks have shifted back an hour (in some countries) … yes, the new year is coming. While we don’t advocate for closing the books on 2024 yet (it’s only November, after all!), now is a great opportunity to consider what’s in store for next year. On […]
Blog
Two Bipartisan (Yet Controversial) Bills To Protect Children Online Pass The US Senate
In overwhelming (and very rare) bipartisan agreement, the United States Senate passed two bills that tackle children’s online safety: the Kids Online Safety Act (KOSA) and the Children and Teens’ Online Privacy Protection Act (COPPA 2.0). This is a big deal because the Senate hasn’t passed internet protections for kids in decades. But the two bills still […]
Blog
Google Finally Scraps Its Cookie Deprecation Plans
Google is finally reversing its decision to deprecate third-party cookies in Chrome. Find out what advertisers should do in the wake of this decision.
Blog
Oracle Exits The Advertising Business
The development underscores just how quickly and significantly the foundation of digital advertising has shifted. Read the key takeaways for advertisers and marketers.
Blog
Location Data Is A Problematic Fave, And It’s Time To Break Up
We’ve written in the past about the dangers of location data, but recent headlines have once again highlighted its extremely problematic nature. The US Federal Communications Commission fined four mobile carriers $200 million for selling customers’ location data, and Google is paying a $62 million settlement in a class-action lawsuit alleging that it collected location […]
Blog
Latest Proposed Federal Privacy Law Faces Favorable Winds
Though the American Privacy Rights Act faces an uphill road, there are clear signs of progress on the consumer privacy front. Learn about the bill and what marketers can expect.
Blog
Google Chrome Settlement Shows The Power Of Privacy-Minded Consumers
The details of Google’s settlement in a multiyear lawsuit over Incognito mode became public this week. Find out what changes Google will make as a result of the settlement and what it means for marketers everywhere.
Blog
Glassdoor’s Mishandling Of Customer Data Has Some Users Eyeing The Exits
The platforms' covert addition of users’ real names, jobs, and job titles to their previously anonymous profiles has sparked backlash and distrust.
Blog
US Govt. Makes More Data Privacy Moves: What Marketers Need To Know
With two moves, the federal government bucked its reputation for moving at a glacial pace this week. First, the Federal Trade Commission dropped a blog post stating that “Browsing and location data are sensitive. Full stop.” Second, the House of Representatives’ Committee on Energy and Commerce moved forward with two bills in response to President […]
Blog
California’s Privacy Law Puts Second-Party Data On Notice
The California attorney general’s office reached a settlement with DoorDash after the food delivery company sold customer data without proper notice or opt-out controls. It got slapped with a measly $375,000 fine (for context, DoorDash’s stock price is $120 and change), but don’t brush this off as a one-and-done. A closer look at the settlement […]
Podcast
Managing The Privacy Risks Of Generative AI
Nervous about the privacy implications of your latest generative AI pilots? In this episode, Principal Analyst Enza Iannopollo shares some insights and mistakes to avoid.
Podcast
How Will Generative AI Change B2B Marketing?
For all the FOMO that generative AI has inspired among B2B marketers, many aren’t sure where to start with it. Principal Analyst Lisa Gately shares her insights this week on What It Means.
Blog
Welcome To The Data-Deprived Future Of Frontline B2B Marketing
Data deprecation is well under way, and it’s interfering with frontline B2B marketing programs. Should you start being concerned about B2B data deprecation now? No. You should have started being concerned months and months ago. Browser and operating system restrictions like cookie deprecation represent just one of four ways that data deprecation has been increasingly […]
Blog
Making Reality Unreal: Five Deepfake Scams That Imperil Enterprises In 2023
While it might seem like generative AI is the only use case for AI around today, just a few years ago, deepfakes wore the mantle for attention and hype in the AI universe. That’s fallen off considerably today, but we will likely see a resurgence in interest based on attacks using deepfakes to scam and […]
Blog
Build A Roadmap For Collecting The Customer Data That You’ll Actually Use
Marketers want to capture as much zero- and first-party data as possible, whether that’s email addresses, marketing opt-ins and other consent, or more granular data about who a customer is and what they’re interested in. But consumers have more power to be selective about who they share data with and when and have become wary […]
Blog
Adtech Is Searching For Its Next Oasis
This year, programmatic advertisers face an unusual economic paradox: Ad spend continues to go up, but sellers of programmatic advertising and adtech vendors alike are consolidating and reorganizing in pursuit of efficiency. The stakes (and the same factors that drove real-time bidding adoption in the first place) are high: millions of hours of monetizable consumer […]
Blog
Recapping The Global Privacy Summit: AI Is Everything Everywhere All At Once
This week, I attended the Global Privacy Summit, hosted by the International Association of Privacy Professionals. This is my fourth time attending, and the shortest way to recap the event is: AI is so hot right now. It was the topic of the opening keynote, the closing keynote, and many sessions in between, including debates […]
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