privacy
Data is the lifeblood of today’s businesses, so having the right level of data privacy has never been so crucial. Use Forrester’s research and frameworks to ensure you are meeting all of the necessary privacy requirements for your business.
Insights
Blog
It’s 10 p.m. — Do You Know Where Your Data Is Going?
Last week, The Washington Post did a deep dive on how a publication used “commercially available” mobile data to out a Catholic priest as a Grindr user and visitor of a gay bar, ultimately forcing him to resign. Some of this data was sourced from Grindr; a Grindr spokesperson told the Post that “[the] company […]
Blog
Leverage Data In Your Sales Strategy To Win 2023
Attention, sales leaders! In case you missed it, to win in 2023, your reps must leverage digital selling tactics and listen to buyer signals. Today’s buyer is empowered and increasingly reliant on self-discovery through digital experiences. Sales leaders need to adapt fast to win, retain, and grow revenue in this increasingly turbulent market, but the […]
Turn 2023 Predictions Into Bold Action
Join us for Predictions 2023 Live to learn how to focus your priorities for success in the year ahead.
Blog
Data Privacy Day, B2C Marketing Edition
The privacy landscape is shifting quickly. It’s a critical time for B2C marketers to get involved in their organizations’ privacy programs.
Blog
Meta Hit With €390 Million Fine And An Uncertain Advertising Future
Learn what the latest ruling against Facebook and Instagram means for marketers.
Blog
Deciphering Apple’s Recently Announced Data Protection Features
Earlier this month, Apple announced several important new data protection features for general availability in 2023 that have numerous implications for security teams in all industries and geographies. Here is the Forrester security and risk team’s collective analysis of these new features. Quick Summary The announcement is not particularly noteworthy in terms of the newly […]
Blog
A New Era Of Privacy Dawns With The Latest Google Fine
In the wake of a lawsuit settlement over deceptive location-history user settings, companies need to look closely at their data privacy practices.
Tackle 2023 With Bold Action & Clear Focus
Get our Predictions 2023 Guide to see the 12 big-impact dynamics that leaders will have to navigate in the coming year.
Blog
US Consumer Privacy Attitudes In 2022
Collecting data without infringing on consumers’ privacy and ultimately sacrificing their loyalty and trust is a new marketing imperative. Marketers must avoid regulatory fines and reputational damages and lead the conversation on consumer privacy. Data deprecation, new privacy laws, and the cookiepocalypse are coming. You’re now past the time to revise your approach to data […]
Blog
What Amazon’s Recommendation Algorithm Could Do In Healthcare
An exploration of two possible scenarios for the use of patient data in an Amazon-One Medical paradigm.
Blog
Amazon’s Success In Healthcare Hinges On Patient Experience And Trust
Amazon’s planned acquisition of One Medical presents a serious question surrounding patient data privacy.
Blog
CCPA Penalties Are Here: Sephora Hit With $1.2 Million Fine
French retailer Sephora became the first company to be penalized under the California Consumer Privacy Act (CCPA) for not disclosing to consumers that it sells their personal information, failing to respect users’ Global Privacy Control as an opt-out, and neglecting to correct these infractions by the deadline. The $1.2 million penalty is part of a […]
Blog
Now Is Not The Time To Pull Back On Responsible And Ethical Tech Efforts
Earn trust and drive sustainable differentiation in technology with a responsible and ethical tech strategy.
See Why 2023 Fortune Favors The Bold And Focused
Explore our 2023 Predictions to see where strategies are shifting – and where opportunities for bold moves exist.
Blog
DuckDuckGo’s Email Protection: Another Strike Against The Surveillance Economy
Fresh off a yearlong beta test, DuckDuckGo moved its email protection service into an open beta. The service works across iOS and Android; browser extensions for Edge, Chrome, Firefox, and Brave; and DuckDuckGo for Mac. The service blocks trackers in emails, reducing the amount and type of data emails can send to third parties (like […]
Blog
Meta Pixel Fiasco Underscores Why Marketing And Risk Must Work Together
Marketing and risk share a common goal: building customer trust. By partnering, marketers and S&R pros can use the growing momentum around consumer privacy to grow customer trust.
Blog
Next On The Data Deprecation Docket: Location Data
As FTC scrutiny grows, location data could be next on the data deprecation chopping block. Here's what marketers need to know.
Blog
Data Deprecation Déjà Vu: Google Delays The Cookiepocalypse (Again)
Regardless of when Google finally kills support for third-party cookies, if you’re not planning to manage these forces now, you’re already behind.
Blog
A Federal Privacy Law? What Marketers Need To Know
We've broken down the US's first comprehensive consumer privacy bill and what the American Data Privacy and Protection Act means for marketers.
Shape Your 2023 Cybersecurity Priorities For Uncertain Times
Join us for a planning webinar to learn how you can budget and align your 2023 cybersecurity plans for what’s ahead.
Blog
Choose Apple Lockdown Mode, Choose Security
Users get to make their own choices about security and privacy when using Apple devices, not carriers, application developers, or advertisers.
Blog
Shape How People Trust You
Our society is coping with unprecedented challenges. Your customers, employees, and partners are all facing growing uncertainties and concerns. Geopolitical tension, income inequality and job insecurity, social unrest, and misinformation and disinformation, you name it! In these challenging times, established societal institutions have often failed to unify and guide their communities. Trust has become more […]
Blog
Privacy: “The Most Essential Battle Of Our Time”
Companies have an opportunity to use privacy as a competitive differentiator. Four factors are essential for the successful preservation of the right to privacy.
More posts