privacy
Data is the lifeblood of today’s businesses, so having the right level of data privacy has never been so crucial. Use Forrester’s research and frameworks to ensure you are meeting all of the necessary privacy requirements for your business.
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The Web Needs A Way Of Proving That You’re A Real Person — Worldcoin Is Not The Solution
New crypto-focused financial network Worldcoin promises to provide a “new identity and financial network owned by everyone.” But it raises more issues than it solves. Find out why.
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Making Reality Unreal: Five Deepfake Scams That Imperil Enterprises In 2023
While it might seem like generative AI is the only use case for AI around today, just a few years ago, deepfakes wore the mantle for attention and hype in the AI universe. That’s fallen off considerably today, but we will likely see a resurgence in interest based on attacks using deepfakes to scam and […]
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The GDPR Fine Against Meta Is Significant But Not For The Reasons You Think
Learn why the €1.2 billion GDPR fine levied against Meta for violation of international data transfer requirements should be a wake-up call for many privacy and business leaders.
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Seriously, Stop Putting Consumer Data Into ChatGPT
An important reminder about generative AI tools like ChatGPT: There’s no way of knowing what happens to the data you share with it.
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Navigating The Era Of E-Privacy And The Cookieless World
With the future of cookies uncertain, marketers must explore other options to survive and thrive in this era of e-privacy.
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Let The Battle Begin: Privacy Versus ChatGPT
The implications of, and the privacy risks associated with, generative AI systems will be impactful. Learn five things you can do to address them today.
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It’s 10 p.m. — Do You Know Where Your Data Is Going?
Last week, The Washington Post did a deep dive on how a publication used “commercially available” mobile data to out a Catholic priest as a Grindr user and visitor of a gay bar, ultimately forcing him to resign. Some of this data was sourced from Grindr; a Grindr spokesperson told the Post that “[the] company […]
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Leverage Data In Your Sales Strategy To Win 2023
Attention, sales leaders! In case you missed it, to win in 2023, your reps must leverage digital selling tactics and listen to buyer signals. Today’s buyer is empowered and increasingly reliant on self-discovery through digital experiences. Sales leaders need to adapt fast to win, retain, and grow revenue in this increasingly turbulent market, but the […]
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Data Privacy Day, B2C Marketing Edition
The privacy landscape is shifting quickly. It’s a critical time for B2C marketers to get involved in their organizations’ privacy programs.
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Meta Hit With €390 Million Fine And An Uncertain Advertising Future
Learn what the latest ruling against Facebook and Instagram means for marketers.
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Deciphering Apple’s Recently Announced Data Protection Features
Earlier this month, Apple announced several important new data protection features for general availability in 2023 that have numerous implications for security teams in all industries and geographies. Here is the Forrester security and risk team’s collective analysis of these new features. Quick Summary The announcement is not particularly noteworthy in terms of the newly […]
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A New Era Of Privacy Dawns With The Latest Google Fine
In the wake of a lawsuit settlement over deceptive location-history user settings, companies need to look closely at their data privacy practices.
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US Consumer Privacy Attitudes In 2022
Collecting data without infringing on consumers’ privacy and ultimately sacrificing their loyalty and trust is a new marketing imperative. Marketers must avoid regulatory fines and reputational damages and lead the conversation on consumer privacy. Data deprecation, new privacy laws, and the cookiepocalypse are coming. You’re now past the time to revise your approach to data […]
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What Amazon’s Recommendation Algorithm Could Do In Healthcare
An exploration of two possible scenarios for the use of patient data in an Amazon-One Medical paradigm.
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Amazon’s Success In Healthcare Hinges On Patient Experience And Trust
Amazon’s planned acquisition of One Medical presents a serious question surrounding patient data privacy.
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CCPA Penalties Are Here: Sephora Hit With $1.2 Million Fine
French retailer Sephora became the first company to be penalized under the California Consumer Privacy Act (CCPA) for not disclosing to consumers that it sells their personal information, failing to respect users’ Global Privacy Control as an opt-out, and neglecting to correct these infractions by the deadline. The $1.2 million penalty is part of a […]
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Now Is Not The Time To Pull Back On Responsible And Ethical Tech Efforts
Earn trust and drive sustainable differentiation in technology with a responsible and ethical tech strategy.
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DuckDuckGo’s Email Protection: Another Strike Against The Surveillance Economy
Fresh off a yearlong beta test, DuckDuckGo moved its email protection service into an open beta. The service works across iOS and Android; browser extensions for Edge, Chrome, Firefox, and Brave; and DuckDuckGo for Mac. The service blocks trackers in emails, reducing the amount and type of data emails can send to third parties (like […]
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Meta Pixel Fiasco Underscores Why Marketing And Risk Must Work Together
Marketing and risk share a common goal: building customer trust. By partnering, marketers and S&R pros can use the growing momentum around consumer privacy to grow customer trust.
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