privacy

Data is the lifeblood of today’s businesses, so having the right level of data privacy has never been so crucial. Use Forrester’s research and frameworks to ensure you are meeting all of the necessary privacy requirements for your business.

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A New Era Of Privacy Dawns With The Latest Google Fine

Enza Iannopollo November 16, 2022
In the wake of a lawsuit settlement over deceptive location-history user settings, companies need to look closely at their data privacy practices.
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Predictions 2023: Market Volatility Forces B2C CMOs To Play It Safe

Mike Proulx October 25, 2022

Turn 2023 Predictions Into Bold Action

Join us for Predictions 2023 Live to learn how to focus your priorities for success in the year ahead.

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US Consumer Privacy Attitudes In 2022

Stephanie Liu September 28, 2022
Collecting data without infringing on consumers’ privacy and ultimately sacrificing their loyalty and trust is a new marketing imperative. Marketers must avoid regulatory fines and reputational damages and lead the conversation on consumer privacy. Data deprecation, new privacy laws, and the cookiepocalypse are coming. You’re now past the time to revise your approach to data […]
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What Amazon’s Recommendation Algorithm Could Do In Healthcare

Natalie Schibell September 15, 2022
An exploration of two possible scenarios for the use of patient data in an Amazon-One Medical paradigm.
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Amazon’s Success In Healthcare Hinges On Patient Experience And Trust

Natalie Schibell September 9, 2022
Amazon’s planned acquisition of One Medical presents a serious question surrounding patient data privacy.
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CCPA Penalties Are Here: Sephora Hit With $1.2 Million Fine

Stephanie Liu September 9, 2022
French retailer Sephora became the first company to be penalized under the California Consumer Privacy Act (CCPA) for not disclosing to consumers that it sells their personal information, failing to respect users’ Global Privacy Control as an opt-out, and neglecting to correct these infractions by the deadline. The $1.2 million penalty is part of a […]
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Now Is Not The Time To Pull Back On Responsible And Ethical Tech Efforts

Sara M. Watson September 7, 2022
Earn trust and drive sustainable differentiation in technology with a responsible and ethical tech strategy.

Tackle 2023 With Bold Action & Clear Focus

Get our Predictions 2023 Guide to see the 12 big-impact dynamics that leaders will have to navigate in the coming year.

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DuckDuckGo’s Email Protection: Another Strike Against The Surveillance Economy

Jess Burn August 31, 2022
Fresh off a yearlong beta test, DuckDuckGo moved its email protection service into an open beta. The service works across iOS and Android; browser extensions for Edge, Chrome, Firefox, and Brave; and DuckDuckGo for Mac. The service blocks trackers in emails, reducing the amount and type of data emails can send to third parties (like […]
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Meta Pixel Fiasco Underscores Why Marketing And Risk Must Work Together

Stephanie Liu August 5, 2022
Marketing and risk share a common goal: building customer trust. By partnering, marketers and S&R pros can use the growing momentum around consumer privacy to grow customer trust.
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Next On The Data Deprecation Docket: Location Data

Stephanie Liu August 1, 2022
As FTC scrutiny grows, location data could be next on the data deprecation chopping block. Here's what marketers need to know.
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Data Deprecation Déjà Vu: Google Delays The Cookiepocalypse (Again)

Emily Collins July 28, 2022
Regardless of when Google finally kills support for third-party cookies, if you’re not planning to manage these forces now, you’re already behind.
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A Federal Privacy Law? What Marketers Need To Know

Stephanie Liu July 21, 2022
We've broken down the US's first comprehensive consumer privacy bill and what the American Data Privacy and Protection Act means for marketers.

See Why 2023 Fortune Favors The Bold And Focused

Explore our 2023 Predictions to see where strategies are shifting – and where opportunities for bold moves exist.

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Choose Apple Lockdown Mode, Choose Security

Paddy Harrington July 12, 2022
Users get to make their own choices about security and privacy when using Apple devices, not carriers, application developers, or advertisers.
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Shape How People Trust You

Enza Iannopollo May 18, 2022
Our society is coping with unprecedented challenges. Your customers, employees, and partners are all facing growing uncertainties and concerns. Geopolitical tension, income inequality and job insecurity, social unrest, and misinformation and disinformation, you name it! In these challenging times, established societal institutions have often failed to unify and guide their communities. Trust has become more […]
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Privacy: “The Most Essential Battle Of Our Time”

Stephanie Liu May 5, 2022
Companies have an opportunity to use privacy as a competitive differentiator. Four factors are essential for the successful preservation of the right to privacy.
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Technology Is Not Neutral

Sara M. Watson April 18, 2022
Every element of technology is laden with human decisions and values. Find out how those decisions impact the technology itself.
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Privacy Isn’t Binary: The 2021 US Privacy Segmentation

Stephanie Liu April 1, 2022
Data deprecation is here, forcing marketers to stop hoovering up consumer data for opaque use cases. Consumers’ privacy-protecting behaviors are one of the four forces shaping this new marketing reality, but not every consumer has the same expectations, preferences, or concerns around information sharing. To quote Ted Lasso, “Different people are … different.” Our new […]

Shape Your 2023 Cybersecurity Priorities For Uncertain Times

Join us for a planning webinar to learn how you can budget and align your 2023 cybersecurity plans for what’s ahead.

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Handling International Data Transfers Is Nothing New — Someone Tell Meta!

Enza Iannopollo March 10, 2022
If, in the world of privacy, I had to pick one topic that never goes out of fashion, it would be managing international transfers of EU personal data. Since the introduction of the EU Data Protection Directive in 1995 and continuing with the EU General Data Protection Regulation (GDPR), companies engaging in the storage and/or […]
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Navigate China’s New Data And AI Regulations

Guannan Lu March 3, 2022
Firms often struggle to identify the appropriate security controls and practices to comply with fast-changing data regulations. Here are three practices firms should adapt to keep pace.
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It’s Time To Take Your Privacy Program To The Next Level

Enza Iannopollo February 22, 2022
The compliance pressure on privacy, risk, and security professionals is growing. New and evolving privacy regulations are emerging daily, and regulators’ abilities to levy hefty fines is expanding along with business stakeholders’ expectations that their business meets the rules. But compliance is only a part of the goals that privacy and data protection programs must […]
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