privacy
Data is the lifeblood of today’s businesses, so having the right level of data privacy has never been so crucial. Use Forrester’s research and frameworks to ensure you are meeting all of the necessary privacy requirements for your business.
Insights
Blog
Google Finally Scraps Its Cookie Deprecation Plans
Google is finally reversing its decision to deprecate third-party cookies in Chrome. Find out what advertisers should do in the wake of this decision.
Blog
Oracle Exits The Advertising Business
The development underscores just how quickly and significantly the foundation of digital advertising has shifted. Read the key takeaways for advertisers and marketers.
Blog
Location Data Is A Problematic Fave, And It’s Time To Break Up
We’ve written in the past about the dangers of location data, but recent headlines have once again highlighted its extremely problematic nature. The US Federal Communications Commission fined four mobile carriers $200 million for selling customers’ location data, and Google is paying a $62 million settlement in a class-action lawsuit alleging that it collected location […]
Blog
Latest Proposed Federal Privacy Law Faces Favorable Winds
Though the American Privacy Rights Act faces an uphill road, there are clear signs of progress on the consumer privacy front. Learn about the bill and what marketers can expect.
Blog
Google Chrome Settlement Shows The Power Of Privacy-Minded Consumers
The details of Google’s settlement in a multiyear lawsuit over Incognito mode became public this week. Find out what changes Google will make as a result of the settlement and what it means for marketers everywhere.
Blog
Glassdoor’s Mishandling Of Customer Data Has Some Users Eyeing The Exits
The platforms' covert addition of users’ real names, jobs, and job titles to their previously anonymous profiles has sparked backlash and distrust.
Blog
US Govt. Makes More Data Privacy Moves: What Marketers Need To Know
With two moves, the federal government bucked its reputation for moving at a glacial pace this week. First, the Federal Trade Commission dropped a blog post stating that “Browsing and location data are sensitive. Full stop.” Second, the House of Representatives’ Committee on Energy and Commerce moved forward with two bills in response to President […]
Blog
Breaking Down The US Executive Order To Protect Americans’ Sensitive Personal Data
Learn the key takeaways and market impacts from the Biden administration’s executive order to protect Americans’ sensitive personal data.
Blog
What To Know: A Retrospective Of 2023’s Top Breaches And Fines
After a retrospective review of the largest publicly reported breaches and privacy violations in 2023, here's what you need to know for 2024.
Blog
California’s Privacy Law Puts Second-Party Data On Notice
The California attorney general’s office reached a settlement with DoorDash after the food delivery company sold customer data without proper notice or opt-out controls. It got slapped with a measly $375,000 fine (for context, DoorDash’s stock price is $120 and change), but don’t brush this off as a one-and-done. A closer look at the settlement […]
Podcast
Tech Trends To Watch In 2024
How will generative AI impact infrastructure plans? What regulatory issues will tech leaders have to grapple with? Hear Forrester’s technology analysts discuss their predictions for the latest tech trends in 2024.
Blog
The EU Data Act Is Now In Force — What It Means For You And Your Organization
Find out what the Act means for your organization and get seven tips on what to do next.
Blog
Predictions 2024: Security And Risk Pros Will Apply Guardrails Beyond Regulatory Mandates
In 2024, as more organizations launch new genAI initiatives, they will need to balance fast innovation with governance and accountability. Learn more in our 2024 predictions for cybersecurity, risk, and privacy.
Blog
Align AI By Design (Or Risk Decline)
You can’t afford to sit back and wait on the opportunities in AI. But you can’t afford to deploy misaligned systems either. What do you do? Learn how to Align By Design.
Podcast
Managing The Privacy Risks Of Generative AI
Nervous about the privacy implications of your latest generative AI pilots? In this episode, Principal Analyst Enza Iannopollo shares some insights and mistakes to avoid.
Blog
The Web Needs A Way Of Proving That You’re A Real Person — Worldcoin Is Not The Solution
New crypto-focused financial network Worldcoin promises to provide a “new identity and financial network owned by everyone.” But it raises more issues than it solves. Find out why.
Blog
Making Reality Unreal: Five Deepfake Scams That Imperil Enterprises In 2023
While it might seem like generative AI is the only use case for AI around today, just a few years ago, deepfakes wore the mantle for attention and hype in the AI universe. That’s fallen off considerably today, but we will likely see a resurgence in interest based on attacks using deepfakes to scam and […]
Blog
The GDPR Fine Against Meta Is Significant But Not For The Reasons You Think
Learn why the €1.2 billion GDPR fine levied against Meta for violation of international data transfer requirements should be a wake-up call for many privacy and business leaders.
Blog
Seriously, Stop Putting Consumer Data Into ChatGPT
An important reminder about generative AI tools like ChatGPT: There’s no way of knowing what happens to the data you share with it.
Blog
Navigating The Era Of E-Privacy And The Cookieless World
With the future of cookies uncertain, marketers must explore other options to survive and thrive in this era of e-privacy.
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