privacy

Data is the lifeblood of today’s businesses, so having the right level of data privacy has never been so crucial. Use Forrester’s research and frameworks to ensure you are meeting all of the necessary privacy requirements for your business.

Insights

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Shape How People Trust You

Enza Iannopollo May 18, 2022
Our society is coping with unprecedented challenges. Your customers, employees, and partners are all facing growing uncertainties and concerns. Geopolitical tension, income inequality and job insecurity, social unrest, and misinformation and disinformation, you name it! In these challenging times, established societal institutions have often failed to unify and guide their communities. Trust has become more […]
Blog

Privacy: “The Most Essential Battle Of Our Time”

Stephanie Liu May 5, 2022
Companies have an opportunity to use privacy as a competitive differentiator. Four factors are essential for the successful preservation of the right to privacy.

Stay Compliant To Drive Business Results

Map, assess and address the different privacy risk levels to consider in standard CX measurement practices.

Blog

Technology Is Not Neutral

Sara M. Watson April 18, 2022
Every element of technology is laden with human decisions and values. Find out how those decisions impact the technology itself.
Blog

Privacy Isn’t Binary: The 2021 US Privacy Segmentation

Stephanie Liu April 1, 2022
Data deprecation is here, forcing marketers to stop hoovering up consumer data for opaque use cases. Consumers’ privacy-protecting behaviors are one of the four forces shaping this new marketing reality, but not every consumer has the same expectations, preferences, or concerns around information sharing. To quote Ted Lasso, “Different people are … different.” Our new […]
Blog

Handling International Data Transfers Is Nothing New — Someone Tell Meta!

Enza Iannopollo March 10, 2022
If, in the world of privacy, I had to pick one topic that never goes out of fashion, it would be managing international transfers of EU personal data. Since the introduction of the EU Data Protection Directive in 1995 and continuing with the EU General Data Protection Regulation (GDPR), companies engaging in the storage and/or […]
Blog

Navigate China’s New Data And AI Regulations

Guannan Lu March 3, 2022
Firms often struggle to identify the appropriate security controls and practices to comply with fast-changing data regulations. Here are three practices firms should adapt to keep pace.
Blog

It’s Time To Take Your Privacy Program To The Next Level

Enza Iannopollo February 22, 2022
The compliance pressure on privacy, risk, and security professionals is growing. New and evolving privacy regulations are emerging daily, and regulators’ abilities to levy hefty fines is expanding along with business stakeholders’ expectations that their business meets the rules. But compliance is only a part of the goals that privacy and data protection programs must […]

Predictions 2022 Live

Set off on a confident path to business success in 2022. Discover the top trends for CIOs, CMOs, CX Leaders, and CEOs in 2022.

Blog

US Public Sector Predictions 2022

Rick Parrish February 10, 2022
Read this post to discover six key predictions on US public sector customer and employee experiences, cybersecurity, and technology. Then, dive deeper with a complimentary webinar.
Blog

Cybersecurity And Privacy Are Top Of Mind For Tech Execs

Jeff Pollard February 9, 2022
Get a preview of some new Forrester research to help evolve your cybersecurity and privacy practices to meet new threats and ensure confident customer and employee interactions.
Blog

Don’t Hit The Curb — Instead, Curb The Risk Of Emerging Technologies In 2022!

Andras Cser February 4, 2022
Find out why these five technology categories are causing security decision-makers the most concern.
Blog

Managing Technology’s Impact On Society Will Require A Responsible And Ethical Tech Organization

Sara M. Watson January 28, 2022
Digital acceleration means all companies need to understand their technological and social impacts to build customer trust. Responsible and ethical tech efforts will need to be coordinated across the enterprise.
Blog

Proposed Surveillance Advertising Ban, Meet Contextual Targeting

Stephanie Liu January 21, 2022
A proposed US law banning surveillance advertising emphasizes that marketers need to invest in contextual advertising, zero-party data, and other less invasive ways to gain audience insights.

Predictions 2022 Live

Chart a bold path to success in 2022. Hear our predictions for the year ahead.

Blog

From Compliance To Privacy UX: Regulators Come For Dark Patterns

Stephanie Liu January 7, 2022
UX regulators are cracking down on dark patterns. Here's how to ensure your privacy journeys aren't on the road to big fines.
Blog

Europe Predictions 2022: Privacy

Enza Iannopollo October 26, 2021
Companies that have software to monitor productivity must get ready to manage some of its consequences in the next 12 months. Find out more.
Blog

Oh, Snap: Data Deprecation Cuts Into Revenue

Stephanie Liu October 22, 2021
Don’t say we didn’t warn you. While reporting Snapchat’s Q3 results yesterday, CEO Evan Spiegel conceded Apple’s App Tracking Transparency (ATT) framework “disrupted” Snap’s advertising business as he reported lower-than-expected earnings. The earnings miss drove sharp declines in Facebook’s and Twitter’s stocks as well. ATT, which rolled out in April with iOS 14.5, requires users […]
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Halloween Comes Early For Syniverse, FB, And Twitch — What We Can Learn From Their Spooky Outages Plus Breaches

Jeff Pollard October 7, 2021
As renowned ghost hunter and solver of mysteries Scooby-Doo would say, “Ruh roh, Raggy!” It looks like more than ghosts are wreaking havoc on haunted networks. We’re less than a full week into October, and Cybersecurity Awareness Month isn’t quite taking shape the way we expected. Ostensibly, orgs decided to pivot and use this time […]
Blog

The Five Things Your Mobile Development Team Needs To Know About The Ecosystem

Andrew Cornwall October 5, 2021
A few years ago, you had a big system if you had a thousand simultaneous users. Today, it means you have a moderately successful app or website. Your users place additional demands on your ecosystem now — in large part due to the limitations of the mobile devices they have. What does this mean for […]

European Predictions 2022

Visit our resource hub to discover the key trends impacting European businesses in 2022.

Blog

Good Friction Applied: Customer Privacy, Emotions, And Trust

Enza Iannopollo September 27, 2021
Are you wondering what privacy, customer emotions, and trust have in common? Good friction is the answer. Do you want to get started?
Blog

The State Of Privacy In Asia Pacific: A Wake-Up Call For Marketers

Xiaofeng Wang August 18, 2021
Marketers in Asia know that consumers are increasingly demanding better data privacy practices. But they're struggling to translate that into real change. Discover the state of consumer data privacy in Asia.
Podcast

The “Wild West” Era Of Digital Advertising Is Ending

What It Means July 22, 2021
The third-party cookie is riding off into the sunset, ending the Wild West era of digital advertising. What comes next? The answer is complicated, but the opportunities are many, explain VP, Principal Analyst Joanna O’Connell and Principal Analyst Tina Moffett in this week’s What It Means.
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