privacy
Data is the lifeblood of today’s businesses, so having the right level of data privacy has never been so crucial. Use Forrester’s research and frameworks to ensure you are meeting all of the necessary privacy requirements for your business.
Insights
Blog
Ask, Don’t Interrogate: Best Practices For Collecting Zero-Party Data
As more privacy regulations and consumer tools emerge, the challenge for brands is how to ask consumers for data in a way that is user-friendly and encourages them to share their information. Get an example on how to collect zero-party data in this preview of a new report.
Blog
The Brewing Battle For Digital Online Age Verification
With online identity verification well understood and maturing, the next brewing verification battle is around age verification, a subset of identity verification.
See What’s Next For Generative AI In Security Tools
The potential for AI in security tools is just beginning! Watch our webinar replay to learn how generative AI is transforming security tools and impacting security practitioners, along with the exciting innovations that lie ahead.
Blog
Firefox Goes Off Brand
Mozilla’s recent change to the Firefox terms of use has led to concerns within the open-source, privacy, and web communities. Firefox now finds itself in a difficult spot.
Blog
Apple And The UK Government Broke A “Trust Promise”
We shared some classical Greek imagery in our recent blog on the UK government’s recent swathe of AI announcements. This week, I’m more inspired by Ancient Rome to say “mala tempora currunt!” Last month, Apple decided to stop offering its Advanced Data Protection (ADP) feature to new customers in the UK, and customers who opted […]
Blog
Data Privacy Day: Lessons From Texas
B2C marketers are monitoring a series of state privacy laws going into effect this year, including the recently enacted Texas Data Privacy and Security Act. Get three key next steps in this post.
Blog
Italy’s Privacy Regulator Wishes OpenAI “Merry Christmas” With A €15 Million Fine
After more than a year of investigations, the Italian privacy regulator — il Garante per la protezione dei dati personali — issued a €15 million fine against OpenAI for violating privacy rules. Violations include lack of appropriate legal basis for collecting and processing the personal data used for training their generative AI (genAI) models, lack […]
Podcast
Marketers’ Data Deprecation Denial
Despite Google’s recent reversal on third-party cookies, marketers need to prepare for data deprecation. Yet many aren’t. This week on What It Means, Senior Analyst Stephanie Liu and Principal Analyst Brett Kahnke discuss how B2C and B2B marketers can adapt their data strategies to maintain consumer trust and compliance.
Plan Your IT & Security Budgets For 2025 Success
Watch our on-demand technology budget planning webinar. Get benchmarks for strategic investments, divestments, and experiments to maximize business value from 2025 tech and security spending.
Blog
GDPR Isn’t Enough: Navigate Privacy Regulations In APAC
Compliance with the EU’s GDPR alone isn't sufficient in APAC, where local regulations may impose additional or different requirements.
Blog
A 2025 Global Privacy Prospectus
The seasons are changing, Christmas catalogs are arriving, the clocks have shifted back an hour (in some countries) … yes, the new year is coming. While we don’t advocate for closing the books on 2024 yet (it’s only November, after all!), now is a great opportunity to consider what’s in store for next year. On […]
Webinar
Predictions 2025 APAC Webinar: Technology
Explore the 2025 technology predictions that Asia Pacific leaders need to prepare for today. Reserve your seat for our November 26 live webinar to discover the AI, privacy, data, and customer trends driving success.
Blog
Privacy Advocates Come For Contact Centers
“Please be advised that your call may be recorded for quality assurance and training purposes.” We’ve all heard this message at some point — a familiar prelude to countless conversations worldwide. This disclosure has remained largely unchanged over the years but may no longer serve any purpose. The bar for what’s considered legally acceptable consent […]
Blog
Two Bipartisan (Yet Controversial) Bills To Protect Children Online Pass The US Senate
In overwhelming (and very rare) bipartisan agreement, the United States Senate passed two bills that tackle children’s online safety: the Kids Online Safety Act (KOSA) and the Children and Teens’ Online Privacy Protection Act (COPPA 2.0). This is a big deal because the Senate hasn’t passed internet protections for kids in decades. But the two bills still […]
Blog
Google Finally Scraps Its Cookie Deprecation Plans
Google is finally reversing its decision to deprecate third-party cookies in Chrome. Find out what advertisers should do in the wake of this decision.
Blog
Oracle Exits The Advertising Business
The development underscores just how quickly and significantly the foundation of digital advertising has shifted. Read the key takeaways for advertisers and marketers.
Blog
Location Data Is A Problematic Fave, And It’s Time To Break Up
We’ve written in the past about the dangers of location data, but recent headlines have once again highlighted its extremely problematic nature. The US Federal Communications Commission fined four mobile carriers $200 million for selling customers’ location data, and Google is paying a $62 million settlement in a class-action lawsuit alleging that it collected location […]
Blog
Latest Proposed Federal Privacy Law Faces Favorable Winds
Though the American Privacy Rights Act faces an uphill road, there are clear signs of progress on the consumer privacy front. Learn about the bill and what marketers can expect.
Blog
Google Chrome Settlement Shows The Power Of Privacy-Minded Consumers
The details of Google’s settlement in a multiyear lawsuit over Incognito mode became public this week. Find out what changes Google will make as a result of the settlement and what it means for marketers everywhere.
Blog
Glassdoor’s Mishandling Of Customer Data Has Some Users Eyeing The Exits
The platforms' covert addition of users’ real names, jobs, and job titles to their previously anonymous profiles has sparked backlash and distrust.
Blog
US Govt. Makes More Data Privacy Moves: What Marketers Need To Know
With two moves, the federal government bucked its reputation for moving at a glacial pace this week. First, the Federal Trade Commission dropped a blog post stating that “Browsing and location data are sensitive. Full stop.” Second, the House of Representatives’ Committee on Energy and Commerce moved forward with two bills in response to President […]
Blog
Breaking Down The US Executive Order To Protect Americans’ Sensitive Personal Data
Learn the key takeaways and market impacts from the Biden administration’s executive order to protect Americans’ sensitive personal data.
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