privacy

Data is the lifeblood of today’s businesses, so having the right level of data privacy has never been so crucial. Use Forrester’s research and frameworks to ensure you are meeting all of the necessary privacy requirements for your business.

Insights

Blog

California’s Privacy Law Puts Second-Party Data On Notice

Stephanie Liu 4 days ago
The California attorney general’s office reached a settlement with DoorDash after the food delivery company sold customer data without proper notice or opt-out controls. It got slapped with a measly $375,000 fine (for context, DoorDash’s stock price is $120 and change), but don’t brush this off as a one-and-done. A closer look at the settlement […]
Podcast

Tech Trends To Watch In 2024

What It Means February 1, 2024
How will generative AI impact infrastructure plans? What regulatory issues will tech leaders have to grapple with? Hear Forrester’s technology analysts discuss their predictions for the latest tech trends in 2024.

Global

Don’t Miss Our Live 2024 Predictions Deep Dive

Join us on January 18 to hear from the tech, CX, and B2B analysts behind our 2024 global predictions and get an important generative AI update from Forrester’s CEO, George Colony.

Blog

The EU Data Act Is Now In Force — What It Means For You And Your Organization

Martha Bennett January 12, 2024
Find out what the Act means for your organization and get seven tips on what to do next.
Blog

Predictions 2024: Security And Risk Pros Will Apply Guardrails Beyond Regulatory Mandates

Alla Valente October 31, 2023
In 2024, as more organizations launch new genAI initiatives, they will need to balance fast innovation with governance and accountability. Learn more in our 2024 predictions for cybersecurity, risk, and privacy.
Blog

Align AI By Design (Or Risk Decline)

Brandon Purcell October 23, 2023
You can’t afford to sit back and wait on the opportunities in AI. But you can’t afford to deploy misaligned systems either. What do you do? Learn how to Align By Design.
Podcast

Managing The Privacy Risks Of Generative AI

What It Means September 28, 2023
Nervous about the privacy implications of your latest generative AI pilots? In this episode, Principal Analyst Enza Iannopollo shares some insights and mistakes to avoid.
Blog

The Web Needs A Way Of Proving That You’re A Real Person — Worldcoin Is Not The Solution

Martha Bennett July 26, 2023
New crypto-focused financial network Worldcoin promises to provide a “new identity and financial network owned by everyone.” But it raises more issues than it solves. Find out why.

60% Of Skeptics Will Use (And Love!) GenAI

Surprised? Download Forrester’s 2024 Predictions guide to see why progress will be driven by exploration — and 14 other global predictions on AI, privacy, B2B buyers, hybrid work, and more.

Blog

Making Reality Unreal: Five Deepfake Scams That Imperil Enterprises In 2023

Jeff Pollard June 27, 2023
While it might seem like generative AI is the only use case for AI around today, just a few years ago, deepfakes wore the mantle for attention and hype in the AI universe. That’s fallen off considerably today, but we will likely see a resurgence in interest based on attacks using deepfakes to scam and […]
Blog

The GDPR Fine Against Meta Is Significant But Not For The Reasons You Think

Enza Iannopollo May 23, 2023
Learn why the €1.2 billion GDPR fine levied against Meta for violation of international data transfer requirements should be a wake-up call for many privacy and business leaders.
Blog

Seriously, Stop Putting Consumer Data Into ChatGPT

Stephanie Liu May 3, 2023
An important reminder about generative AI tools like ChatGPT: There’s no way of knowing what happens to the data you share with it.
Blog

Navigating The Era Of E-Privacy And The Cookieless World

Fernando Pena April 25, 2023
With the future of cookies uncertain, marketers must explore other options to survive and thrive in this era of e-privacy.
Blog

Let The Battle Begin: Privacy Versus ChatGPT

Enza Iannopollo April 3, 2023
The implications of, and the privacy risks associated with, generative AI systems will be impactful. Learn five things you can do to address them today.
Blog

It’s 10 p.m. — Do You Know Where Your Data Is Going?

Stephanie Liu March 16, 2023
Last week, The Washington Post did a deep dive on how a publication used “commercially available” mobile data to out a Catholic priest as a Grindr user and visitor of a gay bar, ultimately forcing him to resign. Some of this data was sourced from Grindr; a Grindr spokesperson told the Post that “[the] company […]
Blog

Leverage Data In Your Sales Strategy To Win 2023

Alex Schanne February 23, 2023
Attention, sales leaders! In case you missed it, to win in 2023, your reps must leverage digital selling tactics and listen to buyer signals. Today’s buyer is empowered and increasingly reliant on self-discovery through digital experiences. Sales leaders need to adapt fast to win, retain, and grow revenue in this increasingly turbulent market, but the […]
Blog

Data Privacy Day, B2C Marketing Edition

Stephanie Liu January 27, 2023
The privacy landscape is shifting quickly. It’s a critical time for B2C marketers to get involved in their organizations’ privacy programs.
Blog

Meta Hit With €390 Million Fine And An Uncertain Advertising Future

Stephanie Liu January 4, 2023
Learn what the latest ruling against Facebook and Instagram means for marketers.
Blog

Deciphering Apple’s Recently Announced Data Protection Features

Geoff Cairns December 21, 2022
Earlier this month, Apple announced several important new data protection features for general availability in 2023 that have numerous implications for security teams in all industries and geographies. Here is the Forrester security and risk team’s collective analysis of these new features. Quick Summary The announcement is not particularly noteworthy in terms of the newly […]
Blog

A New Era Of Privacy Dawns With The Latest Google Fine

Enza Iannopollo November 16, 2022
In the wake of a lawsuit settlement over deceptive location-history user settings, companies need to look closely at their data privacy practices.
Video

Predictions 2023: Market Volatility Forces B2C CMOs To Play It Safe

Mike Proulx October 25, 2022

Blog

US Consumer Privacy Attitudes In 2022

Stephanie Liu September 28, 2022
Collecting data without infringing on consumers’ privacy and ultimately sacrificing their loyalty and trust is a new marketing imperative. Marketers must avoid regulatory fines and reputational damages and lead the conversation on consumer privacy. Data deprecation, new privacy laws, and the cookiepocalypse are coming. You’re now past the time to revise your approach to data […]
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