privacy

Data is the lifeblood of today’s businesses, so having the right level of data privacy has never been so crucial. Use Forrester’s research and frameworks to ensure you are meeting all of the necessary privacy requirements for your business.

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Webinar

Predictions 2025 APAC Webinar: Technology

Explore the 2025 technology predictions that Asia Pacific leaders need to prepare for today. Reserve your seat for our November 26 live webinar to discover the AI, privacy, data, and customer trends driving success.
Blog

Privacy Advocates Come For Contact Centers

Christina McAllister September 9, 2024
“Please be advised that your call may be recorded for quality assurance and training purposes.” We’ve all heard this message at some point — a familiar prelude to countless conversations worldwide. This disclosure has remained largely unchanged over the years but may no longer serve any purpose. The bar for what’s considered legally acceptable consent […]

See What’s Next For Generative AI In Security Tools

The potential for AI in security tools is just beginning! Watch our webinar replay to learn how generative AI is transforming security tools and impacting security practitioners, along with the exciting innovations that lie ahead.

Blog

Two Bipartisan (Yet Controversial) Bills To Protect Children Online Pass The US Senate

Kelsey Chickering August 1, 2024
In overwhelming (and very rare) bipartisan agreement, the United States Senate passed two bills that tackle children’s online safety: the Kids Online Safety Act (KOSA) and the Children and Teens’ Online Privacy Protection Act (COPPA 2.0). This is a big deal because the Senate hasn’t passed internet protections for kids in decades. But the two bills still […]
Blog

Google Finally Scraps Its Cookie Deprecation Plans

Stephanie Liu July 22, 2024
Google is finally reversing its decision to deprecate third-party cookies in Chrome. Find out what advertisers should do in the wake of this decision.
Blog

Oracle Exits The Advertising Business

Stephanie Liu June 19, 2024
The development underscores just how quickly and significantly the foundation of digital advertising has shifted. Read the key takeaways for advertisers and marketers.
Blog

Location Data Is A Problematic Fave, And It’s Time To Break Up

Stephanie Liu May 2, 2024
We’ve written in the past about the dangers of location data, but recent headlines have once again highlighted its extremely problematic nature. The US Federal Communications Commission fined four mobile carriers $200 million for selling customers’ location data, and Google is paying a $62 million settlement in a class-action lawsuit alleging that it collected location […]
Blog

Latest Proposed Federal Privacy Law Faces Favorable Winds

Stephanie Liu April 22, 2024
Though the American Privacy Rights Act faces an uphill road, there are clear signs of progress on the consumer privacy front. Learn about the bill and what marketers can expect.
Blog

Google Chrome Settlement Shows The Power Of Privacy-Minded Consumers

Stephanie Liu April 4, 2024
The details of Google’s settlement in a multiyear lawsuit over Incognito mode became public this week. Find out what changes Google will make as a result of the settlement and what it means for marketers everywhere.
Blog

Glassdoor’s Mishandling Of Customer Data Has Some Users Eyeing The Exits

Stephanie Liu March 26, 2024
The platforms' covert addition of users’ real names, jobs, and job titles to their previously anonymous profiles has sparked backlash and distrust.
Blog

US Govt. Makes More Data Privacy Moves: What Marketers Need To Know

Stephanie Liu March 8, 2024
With two moves, the federal government bucked its reputation for moving at a glacial pace this week. First, the Federal Trade Commission dropped a blog post stating that “Browsing and location data are sensitive. Full stop.” Second, the House of Representatives’ Committee on Energy and Commerce moved forward with two bills in response to President […]
Blog

Breaking Down The US Executive Order To Protect Americans’ Sensitive Personal Data

Stephanie Liu February 29, 2024
Learn the key takeaways and market impacts from the Biden administration’s executive order to protect Americans’ sensitive personal data.
Blog

What To Know: A Retrospective Of 2023’s Top Breaches And Fines

Sandy Carielli February 28, 2024
After a retrospective review of the largest publicly reported breaches and privacy violations in 2023, here's what you need to know for 2024.

Plan Your IT & Security Budgets For 2025 Success

Watch our on-demand technology budget planning webinar. Get benchmarks for strategic investments, divestments, and experiments to maximize business value from 2025 tech and security spending.

Blog

California’s Privacy Law Puts Second-Party Data On Notice

Stephanie Liu February 23, 2024
The California attorney general’s office reached a settlement with DoorDash after the food delivery company sold customer data without proper notice or opt-out controls. It got slapped with a measly $375,000 fine (for context, DoorDash’s stock price is $120 and change), but don’t brush this off as a one-and-done. A closer look at the settlement […]
Podcast

Tech Trends To Watch In 2024

What It Means February 1, 2024
How will generative AI impact infrastructure plans? What regulatory issues will tech leaders have to grapple with? Hear Forrester’s technology analysts discuss their predictions for the latest tech trends in 2024.
Blog

The EU Data Act Is Now In Force — What It Means For You And Your Organization

Martha Bennett January 12, 2024
Find out what the Act means for your organization and get seven tips on what to do next.
Blog

Predictions 2024: Security And Risk Pros Will Apply Guardrails Beyond Regulatory Mandates

Alla Valente October 31, 2023
In 2024, as more organizations launch new genAI initiatives, they will need to balance fast innovation with governance and accountability. Learn more in our 2024 predictions for cybersecurity, risk, and privacy.
Blog

Align AI By Design (Or Risk Decline)

Brandon Purcell October 23, 2023
You can’t afford to sit back and wait on the opportunities in AI. But you can’t afford to deploy misaligned systems either. What do you do? Learn how to Align By Design.
Podcast

Managing The Privacy Risks Of Generative AI

What It Means September 28, 2023
Nervous about the privacy implications of your latest generative AI pilots? In this episode, Principal Analyst Enza Iannopollo shares some insights and mistakes to avoid.
Blog

The Web Needs A Way Of Proving That You’re A Real Person — Worldcoin Is Not The Solution

Martha Bennett July 26, 2023
New crypto-focused financial network Worldcoin promises to provide a “new identity and financial network owned by everyone.” But it raises more issues than it solves. Find out why.
Blog

Making Reality Unreal: Five Deepfake Scams That Imperil Enterprises In 2023

Jeff Pollard June 27, 2023
While it might seem like generative AI is the only use case for AI around today, just a few years ago, deepfakes wore the mantle for attention and hype in the AI universe. That’s fallen off considerably today, but we will likely see a resurgence in interest based on attacks using deepfakes to scam and […]
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