Text analytics is an efficient way to turn unstructured data into actionable insights. Learn how to align your business goals to the right text analytics platform by reading our insights and research.
Will AI Reinvent Software Development?
Will TuringBots revolutionize the way software is developed? Or will they open developers up to new risks? Vice Presidents and Principal Analysts Diego Lo Giudice and Mike Gualtieri debate the pros and cons of AI for software development in this episode of What It Means.
Announcing The Forrester Wave™: Insights-Driven Business Process Outsourcing, Q4 2020
Buyer demand for greater value from insights and technology such as RPA, data science, machine learning, and advanced analytics are forcing both classical BPO and omnichannel BPO vendors to retool themselves into insights-driven BPO's.
Unlock The Secret To 2023 Tech Success
Attend our predictions webinar on overcoming resource constraints with a focus on resiliency and talent.
Just Published: Dual Forrester Wave™ Evaluations On Text Analytics
Enterprises have been successfully leveraging analytics platforms such as business intelligence (BI), predictive analytics based on machine learning (PAML), cognitive search, and others for multiple applications and use cases for decades. That has not been the case with text analytics or natural language processing (NLP) technologies. Forrester tracks over a hundred vendors whose platforms are […]
The Insights Beat: Stay On Course With Smart Data And Analytics Choices
As companies navigate through murky waters amid global health and economic headwinds, as a data and analytics leader, it may feel like there are many things that are out of your hands today. As you weather these conditions, it is still important to chart a steady course and be laser-focused on the parts you can […]
Predictions 2020: Approaches To Customer Insights Evolve
The coming year will bring changes in approaches to deriving customer insights. Only some firms will succeed.
Voice Of The Attendee: Data And Analytics Strategy, AI/ML, CX, And Growth
Learn the topics that data professionals want to hear about most at the upcoming Data Strategy & Insights Forum.
A Use Case For Business Intelligence Vs. Text Analytics Tools
I recently answered a client question regarding an application that could be based on either business intelligence (BI) or text analytics technology. Question: “We receive quarterly and yearly account statements for our investments. Each statement will contain key pieces of information, such as total contributions, expenses, interest income, etc. However, each vendor may format their […]
Use Text Analytics Technologies To Handle Mountains Of Unstructured Data
Enterprises are sitting on mountains of unstructured data — 61% have more than 100 terabytes, and 12% have more than five petabytes! Luckily, there are mature technologies out there that can help. First, enterprise information architects should consider general-purpose text analytics platforms. These are capable of handling most, if not all, text analytics use cases, both […]
Everything you wanted to know about SAP Leonardo but were afraid to ask
Large enterprise software vendors seem to be enamoured with using the names of historical figures or literary characters as brand names. Unfortunately, this is really confusing for the buyers, since the vendors apply these branding names differently. For example (in an increasing order of branding approach complexity): OpenText Magellan is a collection of business intelligence […]
AI APIs – Dead Simple AI
Building AI applications is hard work, but cloud vendors are making it easy by exposing simple-to-call, pay-as-you-use APIs. Want to add real-time speech recognition to your app? There’s an API for that. Want to recognize faces in an image? There’s an API for that and many more, courtesy of cloud giants Amazon Web Services (AWS), […]
Use AI-augmented Speech Analytics To Drive Growth And The Customer Experience
Your customers are very literally telling you what they want, what they think about your products and services, and what they think about their experiences with your company. They are doing this, often unwittingly, through conversations with your salespeople, your customer service reps, with each other online, and increasingly with virtual agents. Up until now, […]
Enrich Customer Insights With Unstructured Data
Over the past several years, Forrester's research has written extensively about the age of the customer. Forrester believes that only the enterprises that are obsessed with winning, serving, and retaining customers will thrive in this highly competitive, customer-centric economy. But in order to get a full view of customer behavior, sentiment, emotion, and intentions, Information […]
Forrester Decisions For Digital Business & Strategy
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What are the typical Text Analytics jobs and responsibilities?
Hi I am kicking off a research stream which will result in the "Text Analytics Roles & Responsibilities" doc. Before I finalize an RFI to our clients to see who/how/when/where they employ for these projects and applications, I'd like to explore what the actual roles and responsibilities are. So far we've come up with the […]
Expand Your Big Data Capabilities With Unstructured Text Analytics
Beware of insights! Real danger lurks behind the promise of big data to bring more data to more people faster, better, and cheaper: Insights are only as good as how people interpret the information presented to them. When looking at a stock chart, you can’t even answer the simplest question — “Is the latest stock […]
Finding The Right Vendor(s) For Your Voice Of Customer Program: Vendor Landscape, Capabilities, And Go-To-Market Strategies
Are you looking for a vendor or vendors to support your voice of the customer (VoC) program? Or are you reviewing your current VoC vendor(s)? Selecting the right vendor or vendors can be hard! Why? The VoC vendor landscape is hard to decipher. There are many but relatively small vendors, and they rely on an […]
From Advertising to Advice – Intelligent Marketing Agents
Before the clouds, webs, and distributed networks people had to create their own spaghetti of logic inside a single building using machinery that looked like props from Doctor Who. Spurred by the need to crack the ‘Enigma’ naval communication codes during the Second World War Alan Turing developed an electromechanical device called the Bombe which […]
Commercializing Enterprise-Grade Hadoop: Tools For Harnessing Petabyte Analytics
Hadoop is riding the hype wave right now. You’ll find many IT professionals who know just enough about Hadoop to be dangerous in a cocktail party setting, but not enough for their own comfort to respond to grilling from the chief technology officer or the geekier business executives. If you’re slightly bewildered by all the […]
Drive Engagement With Your Digital Experiences
A five-step breakdown of how to get customers to embrace new digital experiences.
Number of People Using Advanced Analytics
Guesstimates are often essential for market sizing and trending. To be useful, especially where primary data are lacking, they demand a valid conceptual framework. Like you, I’m looking forward to the responses to Boris Evelson’s quick Web-based survey, which you can access from his most recent blogpost.It’s always a challenge to assess how truly pervasive […]
How Much Intelligence Can You Pack Into a Tweet?
In the analytics wars, one of the quasi-metaphysical topics I try to avoid is debating the distinctions between “information,” “intelligence,” and “insight.” That’s about as academic a dispute as you can imagine. It’s not as if we’re discussing the physical distinctions between, say, gases, liquids, and solids. There is no magical phase-change where information–extracted from […]
Mining the Cloud? Are You Allowed?
I recently came across a trade-press article with the headline “Mining the Cloud.” The cynic in me immediately issued a silent scoff: How is that different from “crawling the Web”? Are we just mapping old wine to shinier new bottles? Or is there something different here? But, seeing as how I too like to proliferate […]