Content Demands Drive DAM Uptake
Digital asset management (DAM) technology is not new, but there’s been a resurgence of interest because of the content demands that all organizations face. In our recent evaluation — The Forrester Wave™: Digital Asset Management For Customer Experience, Q1 2022 — we looked at the top 14 vendors in the space and surveyed 39 of their collective customers. The result? We found that almost half of those customers had only been using their DAM for two years. Check out the full research, where we look at aggregate feedback from our DAM Forrester Wave customer references.
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