Content Strategy and Operations

From their interactions as consumers, B2B buyers and customers are already accustomed to receiving relevant information curated by algorithms and delivered at the right time in dynamic and digestible formats. Across channels, devices, and interfaces, these audiences ask for what they want. They’re also aware of how their behavior drives the algorithmic co-creation of interest-based […]

Join us next month in Austin to gain some hands-on experience in improving marketing, sales, and product alignment.

Don’t let DAM fool you. Despite being around for a few decades and being the lesser-known cousin of digital experience platforms (DXPs) and content management systems, digital asset management (DAM) is cornerstone technology to deliver personalization at scale. If you’re not using DAM today, you’re already in the minority, but it’s not too late. In […]

In the midst of tech consolidation, brands must think strategically about their CMS Portfolio. Some smart brands are realizing that a multi-CMS strategy can actually improve agility, flexibility, and speed to market.

Make your minimum viable content your most valuable content by ensuring it addresses your audience needs and helps you score home runs. 

Make sure your TEI is meeting your organization where it’s currently at. The main objectives should be in-line with your organization’s strategy today, not tomorrow.

Buyers and sellers alike want immediate, relevant content, but often miss valuable but non-standard content that could advance the sale. Marketing and sales enablement can increase content usage by making sure file names convey unique value.

Content is the backbone of the buyer's journey and the customer experience. Keep it strong with these five best practices.

You should give a DAM about the DAM market and your DAM needs. More than 60% of the users we surveyed already give a DAM. Because of this heat in the market, strong growth, and, most importantly, customer need, we’re kicking off our next Forrester Wave evaluation on digital asset management in October. The volume […]

The pandemic ripped off the Band-Aid for collaboration. Hybrid and completely remote environments drove businesses to adopt new ways of working. Videoconferencing, virtual events, and collaboration capabilities surged. One by-product is the red-hot acquisition market for these technologies. Most recently, we saw Adobe’s intent to acquire Frame.io, a company that makes video collaboration software. While […]

Dealing with B2B content data dilemmas? Learn how to build content measurement dashboards to gain better insights.

Every marketing organization knows its content should be customer-centric. Yet many still struggle to deliver on this aim. On this week’s What It Means episode, VP Phyllis Davidson and Principal Analyst Lisa Gately discuss how B2B marketers can get it right.

Regional marketing can change the dynamic by understanding what global marketing needs from them and making some simple changes in the way they work and communicate.

Nearly two-thirds of B2B buyers say vendors give them too much content and that the material is more style than substance. Learn how to break through and make an impact.

Here's how to create empathetic content that’s actually useful 1) Target an audience 2) Select a goal 3) Forget about your product.

To deliver relevant experiences for each buying situation, B2B organizations need modular sales content. At B2B Summit, learn how high-performing organizations use sales content solutions to achieve this.

Use the TEI results to create customer-centric messaging and highlight how you understand their pain points, issues, and struggles — to compel prospects to take action.