Content Strategy and Operations
Content is the core of B2B marketing: It conveys brand promise, helps drive demand, and keeps customers engaged. Explore our content strategy and operations insights to build and maintain a content strategy that delivers on marketing goals.
Insights
Blog
Conversation Automation, Personalization, And AI: Five Key Findings For B2B Marketers
Across industries and audience demographics, conversational interfaces and the interactions they support are becoming embedded in the B2B digital experience as buyers and customers continue to show preference for self-guided interactions at each stage of their journeys. The ability to reach, engage, and enable empowered B2B audiences — whether buyer, customer, or employee — means […]
Blog
Take A Pragmatic Approach To B2B Conversation Design To Avoid Dystopian Dialogue
From their interactions as consumers, B2B buyers and customers are already accustomed to receiving relevant information curated by algorithms and delivered at the right time in dynamic and digestible formats. Across channels, devices, and interfaces, these audiences ask for what they want. They’re also aware of how their behavior drives the algorithmic co-creation of interest-based […]
Blog
Experience Rooms Are Back At B2B Summit To Help You Align Across Your Revenue Engine
Join us next month in Austin to gain some hands-on experience in improving marketing, sales, and product alignment.
Blog
Get Your DAM House In Order: Latest Forrester Wave™ Highlights Top DAM Vendors
Don’t let DAM fool you. Despite being around for a few decades and being the lesser-known cousin of digital experience platforms (DXPs) and content management systems, digital asset management (DAM) is cornerstone technology to deliver personalization at scale. If you’re not using DAM today, you’re already in the minority, but it’s not too late. In […]
Blog
Three Reasons Why A Multi-CMS Approach May Be Right For Your Brand
In the midst of tech consolidation, brands must think strategically about their CMS Portfolio. Some smart brands are realizing that a multi-CMS strategy can actually improve agility, flexibility, and speed to market.
Predictions 2022 Live
Chart a bold path to success in 2022. Hear our predictions for the year ahead.
Blog
MVP: Baseball, Product Development, And B2B Content Strategy
Make your minimum viable content your most valuable content by ensuring it addresses your audience needs and helps you score home runs.
Blog
How To Ensure That Your Organization’s TEI Gets The Most Mileage
Make sure your TEI is meeting your organization where it’s currently at. The main objectives should be in-line with your organization’s strategy today, not tomorrow.
Blog
Unknown Equals Unused: Fix Findability To Increase Content Usage
Buyers and sellers alike want immediate, relevant content, but often miss valuable but non-standard content that could advance the sale. Marketing and sales enablement can increase content usage by making sure file names convey unique value.
Blog
What’s Next In B2B Content? Five Important Focus Areas For 2022
Content is the backbone of the buyer's journey and the customer experience. Keep it strong with these five best practices.
Blog
The Market Remains Hot As We Kick Off Our Next Forrester Wave™ Evaluation Of The DAM Landscape
You should give a DAM about the DAM market and your DAM needs. More than 60% of the users we surveyed already give a DAM. Because of this heat in the market, strong growth, and, most importantly, customer need, we’re kicking off our next Forrester Wave evaluation on digital asset management in October. The volume […]
European Predictions 2022
Visit our resource hub to discover the key trends impacting European businesses in 2022.
Blog
Pandemic-Induced Collaboration: Adobe’s Billion-Dollar Acquisition
The pandemic ripped off the Band-Aid for collaboration. Hybrid and completely remote environments drove businesses to adopt new ways of working. Videoconferencing, virtual events, and collaboration capabilities surged. One by-product is the red-hot acquisition market for these technologies. Most recently, we saw Adobe’s intent to acquire Frame.io, a company that makes video collaboration software. While […]
Blog
Solving The Content Data Dilemma: How To Build B2B Content Measurement Dashboards
Dealing with B2B content data dilemmas? Learn how to build content measurement dashboards to gain better insights.
Podcast
What It Takes To Create Audience-Centric B2B Content
Every marketing organization knows its content should be customer-centric. Yet many still struggle to deliver on this aim. On this week’s What It Means episode, VP Phyllis Davidson and Principal Analyst Lisa Gately discuss how B2B marketers can get it right.
Blog
How Regional Marketing Can Solve The Top Five B2B Global-Local Content Collaboration Challenges
Regional marketing can change the dynamic by understanding what global marketing needs from them and making some simple changes in the way they work and communicate.
Blog
The Four-Step B2B Formula For Achieving “Right Audience, Right Content, Right Place, Right Time”
Nearly two-thirds of B2B buyers say vendors give them too much content and that the material is more style than substance. Learn how to break through and make an impact.
See the future and gain a competitive advantage for 2022
Discover 12 trends our research reveals will matter most this year. Download our Predictions 2022 Guide.
Blog
Say Goodbye To The Pander-demic
Here's how to create empathetic content that’s actually useful 1) Target an audience 2) Select a goal 3) Forget about your product.
Blog
From Monolithic To Modular: Kicking Your Sales Content Engine Into High Gear
To deliver relevant experiences for each buying situation, B2B organizations need modular sales content. At B2B Summit, learn how high-performing organizations use sales content solutions to achieve this.
Blog
Activate Your Total Economic Impact™ (TEI) Study Using The Five W’s And One H
Use the TEI results to create customer-centric messaging and highlight how you understand their pain points, issues, and struggles — to compel prospects to take action.
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