In 2025, we expect consumer usage of loyalty programs to grow amid declines in overall brand loyalty. Though loyalty programs offer the rewards that price-conscious consumers crave, companies struggle to inspire emotional loyalty across various tactics aimed at improving retention. Marketers need a loyalty strategy that appropriately balances transactional incentives with an understanding of what drives and impacts brand loyalty.

We have a new analyst on the B2C marketing team, John Pedini, to help clients assess and optimize their customer loyalty initiatives.

John brings over 28 years of experience working directly with the world’s leading brands to develop, implement, and support best-in-class loyalty, CRM, and customer engagement programs and is passionate about turning insights into strategies that can transform a brand from good to exceptional.

John’s coverage will focus on helping marketers design effective loyalty strategies, execute winning loyalty tactics, and measure customer loyalty. He’s ready to help clients with guidance sessions, advisory, and workshops on program design, reward strategy, loyalty platforms, and brand-specific solutions to elevate the customer experience.

Request a guidance session to connect with John to review your loyalty program and discuss how to build customer relationships that fuel business growth.