Loyalty

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Flexible Loyalty Technology Solutions Power Profitable Loyalty Programs

Mary Pilecki March 14, 2023
As brands contend with rising media costs, changing consumer behavior, and, for some, lackluster sales results, they continue to invest in consumer loyalty programs and technology solutions to help them engage and retain consumers. In fact, 53% of B2C marketing decision-makers plan to increase their spend on loyalty technology this year. But economic uncertainty adds […]
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What Consumers Like — And Detest — About Subscriptions

Sucharita Kodali February 8, 2023
Consumers shared their attitudes toward subscriptions — see the key highlights.