We recently announced the release of the SiriusDecisions “SiriusView: Social Media Intelligence 2015,” a report that highlights several vendors addressing B2B marketing professionals’ social intelligence needs. In addition to completing the process required to develop such a report – including surveying vendors and attending demos – SiriusDecisions analysts spoke to a multitude of social media end-users through daily inquiry within our client base.

While interacting with more than 100 clients, SiriusDecisions accumulated data on how B2B marketing professionals have adopted and are using social media and social media intelligence tools. The highlights are summarized in the infographic below.