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The MITRE ATT&CK Framework Is Not A Bingo Card

Josh Zelonis April 17, 2019
Beware the fallacy of composition. Josh Zelonis breaks down common misconceptions about what MITRE ATT&CK can and can’t tell you.
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Stop Trying To Replace Your Agents With Chatbots — No, Seriously!

Ian Jacobs April 17, 2019
Will chatbots save you money? Your short-term savings likely won’t outweigh the long-term damage caused by continuously frustrating your customers.
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A Guide To 5G Strategy

Dan Bieler April 16, 2019
The hype around 5G is growing. Governments are auctioning off the necessary spectrum; telcos are testing the first 5G networks; handset vendors are announcing the first 5G smartphones; business users are exploring potential 5G use cases; and consumers are seeing media reports about the possibilities of super-fast broadband. And yet, are you familiar with the […]
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Take Action Now To Plan For The Future Of Work

J.P. Gownder April 12, 2019
We’re just a month away from Forrester’s Digital Transformation & Innovation 2019 Forum, where my Forrester colleagues and leaders from a wide array of companies will be sharing our vision for how technology will drive the next wave of innovation. I hope you’ll join us in Chicago, May 14–15. This isn’t your grandfather’s outdated approach such […]
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Get Sirius About Customer Engagement Marketing

Laura Ramos April 11, 2019
In 2003, Fred Reichheld, who was by then a partner at Bain & Company, introduced a way of measuring how well an organization treats its customers. This metric also assessed how well a firm generates relationships worthy of loyalty. Sixteen years later, most businesspeople recognize this metric as the Net Promoter Score (NPS). Mr. Reichheld […]
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Cyber Catalyst Brings Minimal Value To Businesses

Heidi Shey April 8, 2019
In late March, Marsh announced the launch of a program with a number of leading cyberinsurance firms including Allianz, AXA, Beazley, XL, and Zurich to evaluate cybersecurity products and services. Products that meet a minimum standard of criteria receive the designation of “Cyber Catalyst” for their effectiveness in reducing cyber risk. The intent is for […]
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The Pendulum Swings Back To Creativity: Decoding Accenture Interactive’s Droga5 Deal

Jay Pattisall April 3, 2019
Today, Accenture Interactive announced its Droga5 acquisition. The New York- and London-based creative agency joins previous Accenture creative acquisitions Fjord, Karmarama, and The Monkeys to bolster the consultancy’s creative and brand communication capabilities. Combined with Accenture Interactive’s technology, data, experience design, commerce, and programmatic capabilities, the addition of Droga5 and others helps move them one […]
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Direct-To-Consumer (DTC) Brand Growth Will Boost Social Ad Spending

Brandon Verblow April 2, 2019
In recent years, a wave of so-called digitally native direct-to-consumer (DTC) startups have burst onto the scene and have grown in popularity. Consumers are increasingly purchasing products and services such as mattresses, shoes, razors, and groceries from the over 400 DTC firms now in operation. Forrester forecasts that online spend by DTC enthusiasts will grow […]
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Why Tech-Driven Innovation Is The New Imperative — Join Us At The DT&I Forum To Learn More

Matthew Guarini April 1, 2019
In less than seven weeks, we will descend on Chicago for Forrester’s Digital Transformation & Innovation 2019 Forum. Your competitors are delivering new products and services that continually raise the bar, so your imperative to transform is stronger than ever. But getting transformation right is essentially just table stakes; innovation really is the new imperative. […]
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The State Of Retailing Online 2019: Omnichannel, Personalization, And Marketing

Sucharita Kodali March 29, 2019
This year’s State of Retailing Online report focuses on omnichannel fulfillment, personalization, and digital marketing.
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Incumbent Brands Need A DTC Strategic Plan

Ryan Skinner March 27, 2019
Direct-to-consumer brands (DTC) are making a splash — for example, Glossier and Rent the Runway just reached unicorn status (a valuation of $1 billion or more) last week. What does this mean for incumbent brands? We’ll be unpacking the DTC trend and its repercussions next week at Forrester’s Consumer Marketing 2019 Forum in New York […]
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Apple’s Partnership With Goldman Sachs Will Drive Seismic Shifts In The Banking Industry

Alyson Clarke March 26, 2019
Apple and Goldman Sachs are partnering to deliver a new credit card. The industry seems to be quick to dismiss the partnership . . . but there’s an awful lot more at stake here than credit card rewards.
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Apple Services = Yawn; Apple Positioning = Consumer Protector

Jim Nail March 26, 2019
Apple yesterday laid out a set of new services, including its new streaming TV service, but the overarching story is much bigger. Tim Cook orchestrated a show of Apple flexing the muscle of its 1.4 billion devices as a platform not just for services that will bolster its financial performance but as a force for […]
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The Tao Of Zero Trust

Chase Cunningham March 25, 2019
Our framework solves the architectural and operational issues with Zero Trust — namely, how to get started and how to sustain a Zero Trust approach.
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Don’t Drink From A Poisoned Well — Mitigate Supply Chain Risk With Zero Trust

Josh Zelonis March 25, 2019
Motherboard and Kaspersky unveiled that hackers compromised a server of computer manufacturer ASUS’s live software update tool to install a malicious backdoor on thousands of computers. The malicious file was able to masquerade as an authentic software update as it was signed with legitimate ASUS digital certificates. The manufacturer unwittingly pushed out the backdoor to […]
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Barneys And Starbucks Raise The Bar With Loyalty Program Updates

Brigitte Majewski March 25, 2019
To differentiate their loyalty programs, brands are adding something new to their reward portfolios: Experiences.
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Accessible Pizza And Other Highlights From CSUN 2019

Gina Bhawalkar March 20, 2019
Accessible digital design is more possible and more relevant than ever. Find out how it can widen your customer base while making life easier for people with disabilities.
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Digital Myth No. 5 — Every Tech Vendor Is An Expert In Digital Transformation

Nigel Fenwick March 19, 2019
While every tech vendor seems to lay claim to being an expert in digital transformation, it stands to reason that not all can be. For sure, there are many vendors with experience helping clients create new customer or employee digital experiences, but this experience doesn’t make them experts in digital business transformation. For 20 years, […]
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What’s Going On With Online Grocery

Sucharita Kodali March 19, 2019
Last week, IRI hosted its annual Growth Summit in Denver (where some hapless attendees were snowed in by an unfortunate blizzard on the second day). For anyone not familiar with IRI, it is one of the world’s largest analytics firms. Among a slew of other assets, it has proprietary data from checkout registers, which gives […]
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The Future Of Department Stores

George Lawrie March 17, 2019
Department stores can enjoy a bright future — but to do so, they must change to survive and thrive in the face of fierce competition from brands’ direct-to-consumer initiatives. Synchronizing supply and demand to sell inventory at full price is one issue. But the department store’s bright future depends on enticing customers through the doors […]