Matthew Guarini

VP, Research Director

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Unleash The Power Of Tech: Technology & Innovation Summit North America

Matthew Guarini June 6, 2024
Technology and data leaders are at a pivotal moment, being pressed to chart a path that capitalizes on new and emerging technology to drive meaningful business results. Learn how Forrester’s annual Technology & Innovation Summit North America can help you get there.
Blog

Tech-Verantwortliche: Erfolgreiche Geschäftsresultate im Jahr 2024

Matthew Guarini 22 April 2024
Entdecken Sie die drei unterschiedlichen Arten, wie führende CIOs die Wachstumsagenda ihres Unternehmens vorantreiben (und wie sie generative KI nutzen).
Blog

High-Performance-IT sorgt für eine ständige Verbesserung der Geschäftsergebnisse durch zielgerichtete Technologie

Matthew Guarini 22 April 2024
Erfahren Sie, wie Sie die Unternehmensleistung verbessern können, indem Sie die drei Kernprinzipien unseres Hochleistungs-IT-Modells mit einem von vier IT-Stilen in Einklang bringen.
Blog

High-Performance IT Continuously Improves Business Results Through Great Technology

Matthew Guarini January 16, 2024
Learn how to improve business performance by aligning the three core principles of our high-performance IT model with one of four IT styles.
Blog

Tech Leaders: Drive Toward Successful Business Outcomes In 2024

Matthew Guarini November 27, 2023
Discover the three distinct ways that leading CIOs are driving their firm’s growth agenda (and how they’re using generative AI).
Blog

Prognosen 2024: Tech-Führungskräfte stärken betriebliche Abläufe für das Wachstum mit KI

Matthew Guarini 24 Oktober 2023
2024 werden Technologieführer Schwierigkeiten haben, die Kompetenzen und Talente zu finden, die sie brauchen, um das volle Potenzial von KI auszuschöpfen und Wachstum zu fördern. Erfahren Sie mehr über unsere Prognosen 2024 für Technologieführer.
Blog

Prévisions 2024 : les leaders technologiques stimulent leurs activités grâce à l’IA

Matthew Guarini 24 Octobre 2023
En 2024, les leaders technologiques auront du mal à trouver les compétences et les talents pour tirer le meilleur parti de l’IA et générer de la croissance. Pour en savoir plus, consultez nos prévisions pour 2024 pour les leaders technologiques.
Blog

Predictions 2024: Tech Leaders Boost Ops To Grow With AI

Matthew Guarini October 24, 2023
In 2024, tech leaders will struggle to find the skills and talent to make the most of AI and power growth. Learn more in our 2024 predictions for tech leaders.
Blog

Forrester’s GenAI Hack-A-Thon: Turning Hype Into Reality

Elizabeth Cullen October 2, 2023
At the recent Technology and Innovation Forum, Forrester challenged attendees to use GenAI tools to prepare for a high stakes presentation. Find out how it went in this post.
Blog

Don’t Let Crisis-Driven Tech Decisions Impact Your Opportunity To Be Future Fit

Matthew Guarini December 1, 2022
After a period of scrambling, many technology leaders are looking to get their technology strategy more future fit. Here’s how you can do it.
Video

Predictions 2023: Future Fit Tech Leaders Will Seize The Day In Tough Economic Times

Matthew Guarini October 25, 2022

Blog

Build Your Insights Capabilities To Leapfrog Competition

Boris Evelson February 14, 2022
Insights are critical for delivering the experiences that customers demand. Learn what it takes to become a more insights-driven business.
Video

Predictions 2022: Leading Tech Execs Will Shift From Short-Term Problem-Solving To Long-Term Innovation

Matthew Guarini October 26, 2021

Blog

Forrester Decisions: A Future Fit Strategy For Tech Execs

Matthew Guarini May 18, 2021
Over the past few months, Forrester has been working closely with our clients to reimagine how our research can shorten the distance between bold vision and big business decisions. On May 3, we announced Forrester Decisions: a new approach and brand-new platform focusing our research, insights, and collaborative resources on helping you solve the most […]
Blog

Predictions 2021: Winning CIOs Get Future Fit

Matthew Guarini October 15, 2020
In 2021, we predict CIOs will act more locally when it comes to tech selection and develop better employee experiences. Learn more in our 2021 CIO predictions.
Blog

IBM Spins Off Its Managed Infrastructure Services Business

Bill Martorelli October 13, 2020
On Thursday, October 8, 2020, IBM announced its plans to spin off its managed infrastructure services business into a new public company. Earlier in the year, new CEO Arvind Krishna announced layoffs for an unspecified amount of IBM’s workforce amid the COVID-19 crisis and following several years of revenue decline. It appears this latest move […]
Blog

FORRward: A Weekly Read For Tech And Marketing Execs

Matthew Guarini July 15, 2019
Strategic Use Of Sponsorships Earns Nike The Marketer’s Golden Boot Turns out Nike was not an official World Cup sponsor — could have fooled us. Nike dominated viewer attention just as the US women dominated the field. According to social listening platform Talkwalker, Nike owned >48% of sponsor social mentions during the tournament. The cleverness […]
Blog

FORRward: A Weekly Read For Tech And Marketing Execs

Matthew Guarini July 8, 2019
Facebook Has Brought Us To A Tipping Point Facebook is appointing what its leader calls a “supreme court” for resolving issues in content censorship. This oversight board will be appointed by Facebook; therefore, it is fraught with conflict of interest from the get-go. Consider that Facebook already has a bigger daily impact on the lives […]
Blog

FORRward: A Weekly Read For Tech And Marketing Execs

Matthew Guarini June 24, 2019
CMOs Must Balance Technology And Creativity Spending Marketers are overfunding technology and underfunding creativity. Forrester forecasts that spending for adtech, martech, data, and analytics will grow between 9% and 11%, while spending for agencies will grow a mere 2.4%. Consequently, the experiences that marketers create are built on the same common technology platforms, solve the […]
Blog

FORRward: A Weekly Read For Tech And Marketing Execs

Matthew Guarini June 12, 2019
FTD Bankruptcy A Lesson For Long-Standing Brands: Don’t Rest On Your Laurels When century-old floral stalwart FTD filed for Chapter 11, it sent shivers through C-suites of venerable brands everywhere. In a growing market, this pioneer should have dominated. It has long offered eCommerce and delivery, features that competitive direct-to-consumer (DTC) upstarts now use to […]
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