Customer Experience Leaders
Earn Devoted Loyalty And Fuel Growth
As a customer experience (CX) leader, you align your organization around customer value. From the C-suite on down, you advance customer-centricity — evaluating experiences from the customer’s point of view. This approach drives loyalty and growth. But rallying the necessary level of focus and alignment is tough, to say the least. It requires persuasiveness, adaptability, and determination to move the needle and realize your CX vision.
Challenges We Can Help You Tackle
You aim to justify greater CX investment while demonstrating the value and influence of CX initiatives. It takes continuous effort to master the discipline of customer experience and earn the devoted loyalty of your customers. Forrester helps you face the day-to-day challenges you must overcome to achieve success for your organization.
Webinar
Optimize Spending And Boost CX ROI
2026 Budget Planning: Level Up CX Tools, Tactics, And Teams
Guide
Demonstrate CX Value
Measure And Prove The Value Of Your CX Function
Guide
Choose The Right Tech And AI
A CX Leader’s Guide To Savvy Tech Buying
Hear Forrester VP and Research Director Rick Parrish explain how Forrester can help CX leaders prove the value of CX and deliver on a total experience for customers.
Bold Solutions Fit For You
Forrester empowers customer experience leaders to mature their organization and fuel predictable business growth with experiences intentionally created to drive loyalty across customers’ most meaningful touchpoints.
Deliver Experiences That Fuel Growth
Forrester Decisions for Customer Experience helps leaders strengthen their CX discipline, maximize the ROI of CX improvements, and tie customer experience to business results.
Elevate CX To Build A Total Experience
CX is most effective when aligned with brand and employee experience. Forrester’s Total Experience research reveals how the three connect — and helps you pinpoint misalignment, prioritize improvements, and deliver more consistent outcomes.
What Our Clients Are Saying
Best Egg
Discover how Best Egg elevated its CX game and made customer experience a shared focus throughout the company.
BC Hydro & Power Authority
How do you infuse customer centricity into a company’s culture? Having a playbook helps. Learn how Forrester helps BC Hydro & Power Authority operationalize customer centricity.
Upcoming Events For CX Leaders
Blogs
Blog
Improvement is real in US banking — but fragile. Forrester’s 2026 Total Experience Score rankings show that gains in customer experience and brand perception are driven by better execution of the basics, not bold transformation. Sustaining that progress will depend on closing gaps in clarity, advice, and employee enablement.
Blog
Brands continue to see the value in developing deeper relationships with their customers through loyalty initiatives, but investment typically flows toward technology, rewards, and promotions, with less focus on what drives differentiated experiences, personalized engagements, and emotional loyalty. This isn’t surprising, given that loyalty is both an art and a science, and it’s much easier […]
Blog
At Gainsight’s Pulse conference last month, CEO Chuck Ganapathi shared a question he said every customer-facing leader is hearing from their board: How do I use AI to drive higher retention? That framing was intentional, and it wasn’t set up to be a product announcement; it was a positioning statement for the company. And it set the stage for everything that followed. The company introduced a brand-new focus at […]
Blog
Customer success (CS) and customer experience (CX) are often discussed interchangeably, and for good reason. Both exist to improve customer outcomes, and both play essential roles across the customer lifecycle — but they are not interchangeable. Much like a paramedic and an ER physician, CS and CX contribute at different moments and with different tools […]
Meet A Few Of Our Customer Experience Analysts
Talk To Us
Get in touch to learn how Forrester can help with your CX challenges.