Customer Experience Leaders

Earn Devoted Loyalty And Fuel Growth

As a customer experience (CX) leader, you align your organization around customer value. From the C-suite on down, you advance customer-centricity — evaluating experiences from the customer’s point of view. This approach drives loyalty and growth. But rallying the necessary level of focus and alignment is tough, to say the least. It requires persuasiveness, adaptability, and determination to move the needle and realize your CX vision.

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Challenges We Can Help You Tackle

You aim to justify greater CX investment while demonstrating the value and influence of CX initiatives. It takes continuous effort to master the discipline of customer experience and earn the devoted loyalty of your customers. Forrester helps you face the day-to-day challenges you must overcome to achieve success for your organization.

Webinar

Optimize Spending And Boost CX ROI

2026 Budget Planning: Level Up CX Tools, Tactics, And Teams

Guide

Demonstrate CX Value

Measure And Prove The Value Of Your CX Function

Guide

Leverage Customer Journey Maps To Drive Transformation

How To Use Journey Transformation To Kick-Start A Customer Experience Transformation

Hear Forrester VP and Research Director Rick Parrish explain how Forrester can help CX leaders prove the value of CX and deliver on a total experience for customers.

Bold Solutions Fit For You

Forrester empowers customer experience leaders to mature their organization and fuel predictable business growth with experiences intentionally created to drive loyalty across customers’ most meaningful touchpoints.

Deliver Experiences That Fuel Growth

Forrester Decisions for Customer Experience helps leaders strengthen their CX discipline, maximize the ROI of CX improvements, and tie customer experience to business results.

Deliver On The Brand Promise, Every Time

The Total Experience Score gives you a clear view of how well your organization is delivering the experience your brand promises. It helps you identify where expectations fall short, prioritize improvements, and partner with marketing to create more consistent, connected experiences.

What Our Clients Are Saying

Best Egg

How Best Egg Redefined Its CX Strategy

Discover how Best Egg elevated its CX game and made customer experience a shared focus throughout the company.

BC Hydro & Power Authority

Build A Customer-First Culture, Step By Step

How do you infuse customer centricity into a company’s culture? Having a playbook helps. Learn how Forrester helps BC Hydro & Power Authority operationalize customer centricity.

See more of our client success stories and learn about the ROI your peers have realized through Forrester Decisions.

Upcoming Events For CX Leaders

Blogs

Blog

Prédictions 2026: La Quête De Simplification Et De Souveraineté De l’Europe Ne Délogera Pas La Domination Technologique Américaine

Thomas Husson 3 hours ago
En 2026, les tensions géopolitiques continueront d’impacter les entreprises à travers l’Europe; en particulier, l’incertitude entourant les décisions politiques américaines affecte la planification à court et à long terme. Pour les entreprises comme pour les organisations du secteur public, la quête pour réduire les dépendances vis-à-vis des entreprises non européennes — allant des chaînes d’approvisionnement […]
Blog

Predictions 2026: Europe’s Push For Simplification And Sovereignty Won’t Dislodge US Tech Dominance

Thomas Husson 7 hours ago
Despite a desire to reduce dependencies on non-European firms, a break from the tech giants will be impractical in the near term. Learn what else we foresee for Europe in the year ahead.
Blog

Qualtrics’ Planned Acquisition Of Press Ganey Forsta Shakes Up Multiple Markets

Colleen Fazio 22 hours ago
Qualtrics’ acquisition of PG Forsta will reshape healthcare technology. Qualtrics will also gain CFM vendor InMoment as part of the deal.
Blog

Have CX Programs Lost The Plot? The Risky Game Of Survey Score Inflation

Rich Saunders 22 hours ago
The Misguided Pursuit Of Metrics Customer experience (CX) programs were designed to uncover insights, drive improvements, and enhance outcomes for customers while fueling business performance. Yet many have veered off course. Instead of improving experiences, they’ve become fixated on maximizing survey scores, mistaking metrics for meaning. Survey scores are not like other business metrics. They […]

Meet A Few Of Our Customer Experience Analysts

Talk To Us

Get in touch to learn how Forrester can help with your CX challenges.