Media Alert

Forrester’s latest mobile payments forecast estimates that mobile payment transactions in Western Europe will grow from €52 billion in 2016 to €148 billion by 2021 — a compound annual growth rate of 23% over the next five years. Here are some key takeaways: By 2021, European mobile payments will be just over half the value [...]

Forrester predicts US business and government tech spending will continue to grow by 4.8% through 2017 and increase to 5.2% in 2018. While these forecasts are higher than Forrester’s projections following the 2016 presidential election, they are lower than the expected numbers from a year ago. Why the change? Forrester’s latest US tech market outlook [...]

It’s the end of advertising as we know it . . . at least for digital and display ads, which wasted roughly $7.4 billion in 2016 due to poor-quality ad placement. Of that ad spending, only 40% was actually seen by a real human. Meanwhile, a growing number of US online adults have installed ad [...]

Cambridge, Mass., April 26, 2017 . . . Forrester Research, Inc. (Nasdaq: FORR) today announced its 2017 first-quarter financial results.  First-Quarter Financial Performance Total revenues were $77.2 million for the first quarter of 2017, compared with $77.4 million for the first quarter of 2016. Research revenues decreased 3%, and advisory services and events revenues increased 5%, [...]

The Consumer Technology Association estimated that 2.8 million drones would be sold in 2016. With drone adoption expected to increase in 2017, Forrester reviewed the current state of enterprise drones and analyzed how security and risk (S&R) leaders can prepare their organizations for this disruption. Forrester’s guide to drone security outlines both the challenges and [...]

With the deadline to become compliant with the European General Data Protection Regulation (GDPR) fast approaching, security professionals need to act now to ensure they are prepared for the new data privacy rules. However, about half of the organizations across the US and EU are completely unaware of the new regulations, with the rate of [...]

While large-scale data breaches and privacy threats continue to draw media and consumer attention, today’s digital businesses still have to contend with physical security challenges such as physical break-ins and criminal or even terrorist attacks. Research from Forrester identifies 14 emerging and existing technologies for mitigating the risk of physical security threats — as well [...]

Forrester predicts that the future of mobile wallets will go beyond mobile payments by enabling smarter and more efficient commerce experiences through value-added services. After looking into key players, Forrester found that two mobile wallets — Alipay and WeChat — have evolved into lifestyle platforms for Chinese consumers and have inspired third-party players like Apple [...]

Forrester released an update to its Future Of Jobs research, which predicts how robots, automation, and artificial intelligence (AI) will impact the workforce over the next 10 years. While automation and related technologies will inevitably displace some of the workforce, Forrester argues that the technology will transform the workforce by adding new jobs or changing [...]

Ad fraud and non-viewable ads are main problem areas for the digital ad industry, resulting in wasted time, effort, and money, according to new research released by Forrester today. The research quantifies advertising problems with data on the types of advertising that cause the most problems, and it predicts the ways Forrester sees them evolving [...]

In a 2015 report titled “Death Of A (B2B) Salesman,” Forrester predicted that 1 million B2B sales reps would lose their jobs between 2012 and 2020. Two years later, Andy Hoar, the lead analyst of the research, has published a follow-up report, which validates Forrester’s initial predictions and analyzes how the B2B sales industry has evolved over [...]

By 2020, Forrester predicts that US online retail sales will hit $590 billion — up from $390 billion in 2016 — which will make up about 15% of the total US retail sales that year. The increasing significance of the online channel means global businesses need to better understand their eCommerce opportunities in the US [...]

Forrester recently analyzed the top retail technologies that merchants should watch out for in 2017. According to the research, personalization and digital store technologies are hot, but the internet of things (IoT) and augmented reality (AR)/virtual reality (VR) technologies are still in hype phases. Some of Forrester’s findings include: High-priority tech investments include personalization, omnichannel, analytics, [...]

Thanks to the Obama administration’s final push to improve government customer experience (CX), customers are using digital channels more than ever, but they’re still skeptical of the future of digital government. In this report, Forrester shares data about federal customers’ attitudes toward various channels — for example, per the graphic below, website usage jumped from 30% [...]

Forrester released a new report today outlining the top technologies CIOs should evaluate in 2017. The research details the emerging technologies that help CIOs drive digital transformation within their organizations and achieve their expected business outcomes. According to the report, customer-obsessed firms like Amazon, GE, and Netflix think differently about technology. These forward-thinking organizations serve [...]

Forrester anticipates that firms will spend nearly $800 million on Hadoop and Hadoop-related services in 2017. This is according to new research in which Vice President and Principal Analyst Brian Hopkins analyzed the future of Hadoop, interviewing key players such as Cloudera, Hortonworks, IBM, MapR, and Teradata. In the new report, Forrester outlined what businesses should [...]

Forrester released a new forecast on the ways that mobile commerce is influencing offline sales, featuring data through 2021. While sales via mobile phones only represent a small portion of retail sales, consumers depend on mobile phones to research products more than they do to make purchases, according to the new research. “Mobile phone sales [...]

While cash continues to be the bedrock of consumer transactions in the EU-7, mobile payments will almost triple over the next five years (a compound annual growth rate [CAGR] of almost 23%), vaulting from $52 billion at the end of 2015 to $148 billion by 2021. This is according to new Forrester data, per our [...]

Federal technology spending will shrink under the Trump administration (0.1% in 2017 and 0.6% in 2018), while state and local government spending will increase by 3% to 4% in 2017 and 2018. This is according to Forrester’s new government sector tech spending outlook, which also reveals year-over-year growth since 2013 in regard to federal versus [...]