Media Alert

Cambridge, Mass., February 8, 2017 . . . Forrester Research, Inc. (Nasdaq: FORR) today announced its 2016 fourth-quarter and full-year financial results. Fourth-Quarter Financial Performance Total revenues were $83.4 million for the fourth quarter of 2016, compared with $81.0 million for the fourth quarter of 2015. Research revenues increased 1%, and advisory services and events revenues [...]

The rise of Netflix and other online streaming services has caused more and more consumers to cut the cord and discontinue their traditional TV subscriptions. Forrester’s new report identifies the trends that drove cord cutters to drop their service provider as well as why others have not yet discontinued their traditional TV service. Below are [...]

Forrester forecasts that digital marketing spending will increase to $118 billion by 2021 — up from its original projection of $103 billion by 2019 — but will slow down overall as marketers emphasize high-quality brand experiences over costly, volume-based advertising strategies. According to Forrester’s latest forecast, budgets will be reallocated to reflect this trend, as [...]

Despite industrywide hype for artificial intelligence (AI), many organizations have yet to make the plunge into AI tech. Forrester analyzed the current AI landscape in its latest TechRadar™ report, identifying and evaluating 13 of the most important AI technologies in the space. The research assesses technology based on four factors: current business value, potential to [...]

While the concept of “fake news” has taken over mainstream and social media, Forrester’s Melissa Parrish believes the first step to addressing fake news is to understand where it comes from and eliminate its source of funding: advertising. Melissa explains that marketers need to be more closely involved in their ad-buying strategies and not rely [...]

Forrester released new research today that reveals the connection between customer experience (CX) quality and revenue growth across 13 different industries. As organizations have struggled to show a direct correlation between improving CX and growing revenue, the new research uses Forrester’s Customer Experience Index (CX Index™) data to model how CX improvements drive revenue growth [...]

  

Forrester released its Western Europe online retail growth forecast, and according to the data, European online retail sales will increase at a compound annual growth rate (CAGR) of 11% over the next five years to reach €378 billion by 2021. Markets in Northern Europe will remain dominant — the UK, France, and Germany, in particular [...]

Forrester evaluated the state of marketing content spend and found that businesses recognize the ways content leads to better customer experiences, which is leading to greater and greater content investments: In 2016, content spending will exceed $10 billion in the US alone. According to Forrester, content marketing is critical to 70% of marketers, and investments [...]

Forrester updated its 2017 US tech budget outlook after results of the US presidential election came in. “Our pre-election forecast for the US tech market assumed the election of Hillary Clinton as president and the continuation of the Obama administration’s policies,” writes Forrester’s Andrew Bartels, vice president and principal analyst and author of the report. [...]

According to Forrester data, less than 20% of brand marketers are tapping into mobile to transform brick-and-mortar shopping experiences. In a new report, Forrester’s Thomas Husson highlights trends on how consumers use mobile and how marketers can unlock the full potential of mobile — online and offline. Key data points from the report include: 69% [...]

Forrester released new data this week that shares insight into how digital will influence European retail sales. According to the data, digital assets will help all European retail sales grow from 42% in 2016 to 54% by 2021. These sales include both direct online sales (8%) as well as in-store sales that customers’ digital research [...]

Forrester’s 2016 US online holiday retail sales forecast published today — Forrester data predicts that US online holiday sales will exceed $100 billion in 2016, which represents growth of 13% since last year. The forecast also reveals that online sales are 12% of annual retail sales, but in the months of November and December, online sales [...]

Forrester released a Quick Take report today about Singles’ Day in China. While the well-known eCommerce day fell short of expectations, it still broke records in 2016, generating almost $18 billion in one day just for Alibaba, the company that turned the holiday into a flagship online shopping event. For example, JD.com surpassed its 2015 [...]

The complexity of data privacy regulations varies from country to country. Countries like China and Paraguay lack many of the foundational regulations found in most other countries, while many in Europe have a deep commitment to protecting individuals’ right to data privacy. In its new data privacy heat map, Forrester dissected the complex data privacy [...]

Cambridge, Mass., October 26, 2016 . . . Forrester Research, Inc. (Nasdaq: FORR) today announced its 2016 third-quarter financial results. The company also announced that its board of directors authorized a $25 million increase in the company’s stock repurchase program, bringing the total available repurchase authorization to approximately $62 million. Third-Quarter Financial Performance Total revenues [...]

In conjunction with CX Day on October 5, Forrester released a new report and data-filled infographic highlighting the value and bottom-line results of CX. Forrester data shows that most organizations have a long way to go when it comes to CX because, while 84% of companies aspire to be CX leaders, only one in five [...]

Mobile banking has become increasingly popular with consumers due to its convenience, so how can banks improve their mobile banking services to better serve their customers in their moments of need? Following our 2016 Global Mobile Banking Functionality Benchmark of 46 banks globally, Forrester released two new reports detailing how banks can go beyond enabling [...]

Customers are experimenting with new technology and relying on it to ensure they have the best personal experiences. Forrester’s Empowered Customer Segmentation — a framework that examines how consumers’ behavior has changed over time as they’ve become more empowered in their decisions — gauges how consumers are evolving and examines the unique rates of empowerment [...]