Media Alert

Forrester’s latest forecast predicts that the big data technology market will grow at a 12.8% CAGR over the next five years. In the first forecast of its kind from Forrester, the market is segmented into six buckets: enterprise data warehouse, NoSQL, Hadoop, big data integration, data virtualization, and in-memory data fabric. Key findings from the [...]

Forrester identified 15 emerging technologies that will change consumer expectations and the way businesses operate over the next five years. In a new report summarizing this research, Forrester ranks each technology based on disruptive potential and the competitive advantage the technology will provide businesses. Of the 15 technologies selected, five have been identified as having [...]

Forrester’s latest forecast of the public cloud market shows it will grow rapidly to $236 billion in 2020, up 23% from 2014. This growth will be driven by a stronger market for cloud applications like software-as-a-service (SaaS) and an increased demand for cloud platforms like infrastructure-as-a-service (IaaS) and platform-as-a-service (PaaS). The increased size of the [...]

According to Forrester data, enterprises are increasing their spending on cloud services: This shift is transforming and cannibalizing hardware markets, according to a new Forrester report, and well-known tech giants like Cisco, Dell, Hewlett Packard Enterprise, IBM, Oracle, and more need to evolve their strategies to survive. Not all is lost for these companies, but [...]

Forrester released its global public cloud platforms Forrester Wave, a 34-criteria evaluation of the following significant providers and how they stack up: Amazon Web Services (AWS), CenturyLink, Google, IBM, Microsoft, Oracle, Salesforce, and SAP. Led by Forrester’s John Rymer and Dave Bartoletti, the research found that: The public cloud platform market is consolidating. Forrester finds [...]

Today Forrester released its “The State Of Consumers And Technology: Benchmark 2016, US” report, which examines attitudes and behaviors that shape consumer technology adoption. In the new report, the survey is broken down by generation, and findings show that Gen Yers are the early adopters and device usage has grown since 2015. Forrester’s new data shows [...]

In a new B2B marketing TechRadar™ report, Forrester identified, evaluated, and ranked 17 of the most important B2B marketing technologies, including predictive analytics, social engagement platforms, content marketing platforms, enterprise social listening, and interactive marketing. The report helps B2B marketers and CMOs plan the next decade of investments in B2B marketing technologies. Key findings include: [...]

Forrester built a new B2B Customer Experience Index (CX Index™), a methodology that measures how well companies deliver customer experiences that create and sustain customers’ loyalty. In a new report that published today, Forrester revealed its findings in the B2B technology market, focusing on CRM — a market Forrester expects to grow to $33 billion [...]

Social media is a strategic tool for brands to interact directly with consumers. Forrester’s updated Social Technographics® report provides insights into the different types of consumer-specific social behaviors, the precise platforms where consumers exhibit those behaviors, and when they use social in the customer life cycle. Key findings from the report include that: Consumer/brand interactions [...]

Cambridge, Mass., July 27, 2016 . . . Forrester Research, Inc. (Nasdaq: FORR) today announced its 2016 second-quarter financial results. Second-Quarter Financial Performance Total revenues were $87.8 million for the second quarter of 2016, compared with $82.8 million for the second quarter of 2015. Research revenues increased 5%, and advisory services and events revenues increased [...]

Forrester forecasts that 40 insights-driven public companies and a horde of insights-driven startups are on track to grow from $333 billion in revenue in 2015 to $1.2 trillion in 2020. This new kind of company harnesses digital insights to optimize products, services, and operations and will grow at least eight times faster than global GDP, [...]

US consumer adoption of wearable devices will reach 29% in 2021, up from 18% last year, according to a new Forrester Data forecast. Today the vast majority of consumers who own and use wearables have a health or wellness device (17%), while monitoring, retail, notifications, and travel are expected to grow: Additional findings from Forrester’s [...]

USAA ranks the highest among US financial services firms, according to Forrester’s 2016 Customer Experience Index (CX Index™). The CX Index measures and ranks the quality of customer experience from 300-plus US brands based on a survey of more than 122,000 online adult consumers. In a new report that analyzes the 32 US and UK banks in [...]

Forrester’s 2016 US Customer Experience Index (CX Index™) results are in, and key findings are covered in a new report that published this morning. Based on a survey of more than 122,000 US online adult consumers that measures and ranks the CX quality at 300-plus large US brands, the CX Index revealed that more industry [...]

After 7% growth in 2015, European tech spending will remain flat at €707 billion this year and grow by just 0.8% next year, according to Forrester’s midyear forecast. Business and political uncertainties after the decision by UK citizens to leave the European Union (“Brexit”) on top of already slow economic growth have led Forrester to reduce [...]

The concept of empowered consumers is now a measurable trend supported by data, according to Forrester. In a new report released today, Forrester reveals how evolution in customer behaviors and attitudes are manifesting themselves, sharing five key changes in consumer behaviors with historic data to back it up. Of the changes, the report shows that: [...]

Forrester and Heidrick & Struggles conducted a global survey to better understand the evolving role of the CMO and what defines success in the age of the customer. With ample forward-looking data on the goals and behaviors of the evolved CMO, the findings based on 275 respondents and released in a new report today show that CMOs [...]

Forrester believes that leveraging emerging technologies to deliver premium customer service experiences will significantly drive competitive differentiation over the next five years. With that in mind, companies need to start planning now for tomorrow’s technologies when thinking about their customer service strategy. A new report, “Plan Now for Customer Service In 2021,” details the technologies that [...]

Forrester recently released a report on what motivates use of mobile banking apps. According to the research report, titled “What Drives Mobile Banking Usage,” emotional perception is a large factor in a consumer’s use of his bank’s app, specifically if it makes him feel “positive and accomplished.” Below are some additional stats: Easy-to-use mobile banking apps [...]