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Forrester Research Announces The Birth Of The Information Utility

February 27, 2001
By 2005, the US will have completed its first digital decade — the 10 years during which consumers will have adopted digital appliances, Internet access, and the services they enable. In a recent Report that explores what life will be like when the Internet becomes a mainstream resource, like electricity or water, Forrester Research (Nasdaq: [...]
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As Canadian eCommerce Approaches Hypergrowth, Companies Must Adopt External Technology, According To Forrester Research

February 26, 2001
As Canada enters eCommerce hypergrowth this year, companies will face a plethora of technology challenges. According to a new Report from Forrester Research, Inc. (Nasdaq: FORR), to support the imminent transformation to eBusiness, Canadian firms must adopt an external technology (exT) strategy — leveraging information technology that is owned and operated by third parties and [...]
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Forrester Research Hires Charles Golvin As Senior Analyst

February 22, 2001
Forrester Research, Inc. (Nasdaq: FORR), a leading provider of research and analysis on the Internet and emerging technologies, today announced the appointment of Charles Golvin as senior analyst on the telecommunications research team. Golvin will be based in Forrester’s San Francisco Research Center and will focus on mobile communications, mobile commerce, consumer communications, enhanced services [...]
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Kate Delhagen Rejoins Forrester Research

February 21, 2001
Forrester Research, Inc. (Nasdaq: FORR) today announced that Kate Delhagen has rejoined the company as a director in research. Most recently, Delhagen played a key role as vice president of strategic planning and business development at lucy.com, an Internet retailer specializing in women’s athletic clothing and gear. “We are all extremely happy to have Kate [...]
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Forrester Research Predicts Emerging eHealth Plans Will Grab Share And Disrupt HMO Profits This Year

February 16, 2001
With premiums skyrocketing, employers and consumers are looking for an alternative to conventional insurance. Forrester Research, Inc. (Nasdaq: FORR) predicts that emerging eHealth plans will unleash a trend of consumerism in the medical market this year, increasing employee accountability and taking share and profits from HMOs. This prototype will be an important step toward the [...]
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Global 500 Must Restructure Now Or Miss Out On eBusiness, Warns Forrester

February 15, 2001
Today’s organizational models do not support the focus and speed that eBusiness demands, according to a new Report by Forrester Research B.V. (Nasdaq: FORR). To overcome this, Forrester advises that firms overhaul their existing corporate structure to support short business cycles. The result: companies will become a collection of autonomous business units, dedicated to different [...]
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Alaska Airlines Jets To The No. 1 Spot In Forrester’s Latest Airlines PowerRankings™

February 14, 2001
Alaska Airlines soars to No. 1 with a speedy reservation process and online refunds in the latest PowerRankings™ of airlines by Forrester Research, Inc. (Nasdaq: FORR). Forrester’s PowerRankings combines survey data from online consumers and unbiased shopping tests to provide objective rankings of the leading US eCommerce sites. The companies that rank below Alaska Airlines [...]
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Automakers Must Focus Online Efforts On Episodic Marketing, According To Forrester Research

February 13, 2001
A wide consideration gap exists today between the early-stage awareness of an auto site visitor and a consumer ready to purchase a car. According to a new Report from Forrester Research, Inc. (Nasdaq: FORR), vast, confusing carmaker sites squander tremendous marketing opportunities owing to misguided online strategies. But smart carmakers will reconfigure their Web sites [...]
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Forrester Research Projects 6 Million US Households Will Prepare Tax Returns Online, Paving The Way For Tax eBusiness Networks

February 13, 2001
Forrester Research, Inc. (Nasdaq: FORR) projects that 6 million US households will prepare tax returns online this year, up from 2 million last year. The increase is owing to a combination of better online tax and financial service offerings and the growing comfort level of online users toward electronically assisted tax preparation. This tax season, [...]
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SMEs Present Latent Opportunity For Europe’s Online Auctions, Says Forrester

February 13, 2001
Consumer online auctions will soar to €8.8 billion in Gross Auction Value (GAV) in 2005, but few firms will benefit from the boom. Instead, SMEs will emerge as the real money-generator for online auctions, potentially generating €58 billion in 2005, according to a recent report by Forrester Research (Nasdaq: FORR). “Online auctions show explosive growth [...]
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As eCommerce Becomes Commonplace, Chemical Firms Will Focus Their Net Activity On Adaptive Development, According To Forrester Research

February 5, 2001
As eCommerce becomes commonplace, smart chemical firms will refocus their Net activity on product development. According to a new Report from Forrester Research, Inc. (Nasdaq: FORR), leading chemical firms will implement a process Forrester calls “adaptive development” — using the Net to craft formulations and services tailored to meet customers’ specific application needs. Since chemical [...]
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Forrester Gives UK eGovernment A Failing Grade, And Advises Creation Of Private-Sector Partnerships

February 2, 2001
The UK government’s current strategy for delivering online services is failing to make the grade and is consequently jeopardising £3.7 billion in cost savings, according to a new Report by Forrester Research (Nasdaq: FORR). Recouping these monies will require a new approach to private-sector partnerships, one which includes revenue-sharing models, Forrester advises. In November 2000, [...]
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Forrester Research Posts 73% Increase In Fourth-Quarter Revenues And 58% Increase In Net Income

January 31, 2001
Forrester Research, Inc. (Nasdaq: FORR), a leading provider of research and analysis on emerging technologies, today announced its financial results for the three months and year ended December 31, 2000. For the fourth quarter of 2000, revenues increased 73% to $47.9 million from $27.7 million in the fourth quarter of 1999. Net income for the [...]
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Forrester Predicts 74% Growth In European Online Advertising In 2001

January 30, 2001
While online advertising spend fell slightly in key European markets in December 2000 from the previous month, Forrester Research B.V. (Nasdaq: FORR) predicts a 74% increase in European outlays on online advertising. Forrester expects online ad spending to reach €1.2 billion, up from €690 million in 2000. “The first half of 2001 will be relatively [...]
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Consumers Spent $6.1 Billion Online In December, According To The Latest NRF/Forrester Online Retail Index

January 29, 2001
The National Retail Federation (NRF) and Forrester Research, Inc. (Nasdaq: FORR), in conjunction with Greenfield Online, today announced the results of the latest NRF/Forrester Online Retail Index. According to the 12th survey in this monthly series, total spending on online sales decreased from $6.4 billion in November to $6.1 billion in December. Nearly 20 million [...]
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Despite Turbulent Economic Times In 2000, Online Retail Continues To Entice Consumers, According To Forrester Research

January 29, 2001
In the midst of dying dot-coms and a bearish stock market, consumers continue to shop online, largely unfettered by the market woes that face many online retailers. According to a new Technographics® Report from Forrester Research, Inc. (Nasdaq: FORR), shoppers won’t abandon online retail because eCommerce gives consumers power — the ability to perform or [...]
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Outpost.com Retains Its Computing Crown In Forrester’s Latest PowerRankings™

January 26, 2001
Outpost.com scores a decisive victory, helped by free overnight shipping and quick email replies, in the latest PowerRankings of online computing retailers by Forrester Research, Inc. (Nasdaq: FORR). Forrester’s PowerRankings combines survey data from online consumers and unbiased shopping tests to provide objective rankings of the leading US eCommerce sites. The companies that rank below [...]
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Digital Marketing Will Reach $63 Billion In The US, While Online Advertising Alone Will Rise To $42 Billion Worldwide By 2005, According To Forrester Research

January 25, 2001
Decreasing dot-com spending will only temporarily pause online marketing’s growth. According to a new Report from Forrester Research, Inc. (Nasdaq: FORR), traditional US companies using digital marketing — multifaceted marketing campaigns which integrate online advertising, promotions, and email strategies — will spend $63 billion on it annually by 2005. Online advertising alone will rise to [...]
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Forrester Research To Broadcast Fourth-Quarter Conference Call Over The Internet

January 25, 2001
Forrester Research, Inc. (Nasdaq: FORR), a leading provider of research and analysis on emerging technologies and the Internet, plans to Webcast its fourth-quarter and year-end financial results conference call at 11:00 a.m., E.S.T., on Wednesday, January 31, 2001. The call will be available via Webcast at www.forrester.com. Investors who want to hear the call should [...]
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For UK iDTV To Realise £9 Billion Potential Revenue In 2005, Marketers Must Take Control, Forrester Says

January 23, 2001
Carriers are cramping iDTV in the UK at a critical stage in its development, and a new Report from Forrester Research (Nasdaq: FORR) warns that carriers must begin working with retailers to encourage usage and boost revenues. Forrester also asserts that it will fall to marketers to drive industry standards and then let new intermediaries [...]