Media Coverage

CNBC: Senior Analyst Collin Colburn discusses how Apple’s recent app tracking transparency changes will influence how advertisers target ads for consumers. This article also cites Forrester research about how brands spent at least an estimated $5 billion on retail media in 2020. Read the full article here. Read more from Collin here.

The New York Times: VP, Principal Analyst Sucharita Kodali discusses why, despite pandemic-altered habits, most U.S. consumers still prefer to shop for groceries in physical stores. Read the full article here. This article has also been syndicated to The Sydney Morning Herald and The Seattle Times. Read more from Sucharita here.

CMO Australia: Forrester CMO Shirley Macbeth is interviewed by this leading Australian marketing publication about several topics, including the launch of Forrester Decisions, the evolving role of the CMO, and the power of aligning marketing, sales, and product functions, both externally and within Forrester. Read the full article here.

TechRepublic: Forrester Chief Research Officer Carrie Johnson shares insights about the launch of Forrester Decisions and how the portfolio will help executives, functional leaders, and their teams plan and pursue their most pressing initiatives for driving growth in a post-pandemic world. She further discusses how organizations that successfully align marketing, product, and sales functions report [...]

To announce the launch of Forrester Decisions,  a new customer-obsessed research product portfolio ​designed for leaders and their teams to shorten the distance between bold vision and superior business impact, and celebrate the milestone, Forrester CEO and Chairman George F. Colony rang the Nasdaq opening bell virtually on May 3, 2021. Read about Forrester Decisions [...]

The Wall Street Journal: VP and Senior Research Director Matt Guarini shares advice for newly appointed CIOs in response to Virgin Galactic appointing their first CIO, Alistair Burns. Read full article here. Read more from Matt here.

The Washington Post: VP and Principal Analyst Sucharita Kodali, in response to Amazon’s plans to open a hair salon in London, tells the outlet the tech giant may see this as a way to sell technology like augmented reality to independent salons. Read full article here. Read more from Sucharita here.

Times of India: Senior Forecast Analyst Satish Meena describes how India going through a second wave of pandemic infections stands to affect delivery times for online orders of groceries and other essential products. Read the full article here. Read more from Satish here.

South China Morning Post: Principal Analyst Charlie Dai discusses the importance of vehicle data privacy for the electric vehicle (EV) market as Tesla announces plans to build a data center in China. Read the full article here. Read more from Charlie here.

CNN: VP and Principal Analyst Thomas Husson discusses Apple’s services side and how the company has “become a key pillar of Apple’s strategy.” Read the full article here. Read more from Thomas here.

Marketplace: Vice President and Principal Analyst Julie Ask speaks about Apple’s “Spring Loaded” event and how the company is focusing more on iPads during the pandemic. Read the full article here. Read more from Julie here.

Forbes: This feature showcases VP and Research Director Mike Proulx’s recent research about brands and politics colliding. Read the full article here. Read more from Mike here.

TechRepublic: AI-specific insights from VP and Principal Analyst Mike Gualtieri and Principal Analyst Kjell Carlsson about the Microsoft-Nuance acquisition are featured in a recent article. Read the full article here. Read more from Mike here and Kjell here.

WIRED: Principal Analyst Ian Jacobs speaks with the outlet about how Nuance’s $16 billion price tag reflects the broader potential of both voice-based authentication technology, chatbots, and tools for monitoring call center conversations, as well as AI for healthcare. Read the full article here. Read more from Ian here.

Marketplace: VP and Research Director Daniel Hong shares insights about how Nuance’s technology is applied across the healthcare industry, as well as the biggest growth areas for speech recognition technology. Read the full article here. Read more from Daniel here.

The Wall Street Journal: Principal Analyst Ian Jacobs discusses challenges involving natural language processing (NLP) technology. Read the full article here. Read more from Ian here.

Reuters: Vice President and Principal Analyst J.P. Gownder describes how Nuance’s strong position in medical dictation and transcription will ultimately tie healthcare customers more strongly into Microsoft’s Azure Cloud and intelligent services. Read the full article here. Read more from J.P. here.

Associated Press: VP and Principal Analyst Kate Leggett discusses the implications of the Microsoft-Nuance deal on industry sectors, specifically the healthcare industry. Read the full article here. Read more from Kate here.

The Wall Street Journal: VP and Principal Analyst Sucharita Kodali offers insights about Amazon employees in Alabama siding against unionization and how this decision gives the company flexibility in running its warehouse. Read full article here. Read more from Sucharita Kodali here.