Media Coverage

Associated Press: J.P. Gownder describes standout features of Microsoft’s Windows 11, the company’s first major software upgrade in six years. Read the full article here. Read more from J.P. here.

Boston Business Journal: The outlet highlights George Colony in a slideshow as one of the few Massachusetts executives to be named one of Glassdoor’s top CEOs in 2021. See the full slideshow here. Read more from Forrester CEO George Colony here.

Bloomberg: Julie Ask discusses the potential of augmented reality for tech and video game companies. Read the full article here. Read more from Julie here.

The Wall Street Journal: Principal Analyst TJ Keitt shares the impact of the pandemic on customer experience and discusses the measures high performing companies embraced to improve Forrester’s CX Index US scores. Read the full article here. Read more from TJ here.

Forrester Chief Sales Officer Kelley Hippler is interviewed by author and award-winning blogger Matt Heinz for Sales Pipeline Radio about Forrester’s business transformation per the launch of Forrester Decisions and highlights stemming from B2B Summit. Watch the full interview here.

Senior Analyst Nick Barber discusses the impact Zoom will have on the workplace post-pandemic. Read the full Marketplace article here. More insights from Nick here.

Associated Press cites Forrester data in an article about the return of in-store shopping: 8% of shoppers return to stores less when they make their purchases in-store, and online shopping will increase to $1.1 trillion in 2023. This article has been syndicated to multiple national outlets in the US, including ABC News, Fortune, Chicago Tribune, MSN, Toronto Star, Seattle Times, US [...]

Forrester analysts comment on Amazon’s deal to acquire MGM. Here are the key highlights: VP, Principal Analyst Sucharita Kodali discusses the impacts of Amazon acquiring MGM with Associated Press. This article has been syndicated to several outlets, including ABC News and US News & World Report. In a separate interview with The Wall Street Journal, Kodali describes how this acquisition will be a “huge [...]

VP, Research Director Glenn O’Donnell speaks to this German business daily and weighs in on IBM’s new chip technology, labelling it “a remarkable achievement.” Read the full article here. Read more from Glenn here.  

VP, Principal Analyst Brendan Witcher discusses how restaurant chain Subway plans to rework its mobile-ordering technology and processes to improve CX. Read the full WSJ article here. More insights from Brendan here.

Principal Analyst Charlie Dai discusses challenges faced by Alibaba’s cloud business as the company’s growth slows. Read the full WSJ article here. More insights from Charlie here.

Principal Analyst Brandon Purcell discusses how Pinterest is utilizing neural network technology to find images and advertisements that will appeal to consumers. Read the full WSJ article here. More from Brandon here.

In this leading B2B marketing podcast, Forrester CMO Shirley Macbeth discusses Forrester’s own transformation story in light of the Forrester Decisions launch.  Listen to the podcast here.

VP, Principal Analyst Sucharita Kodali discusses how online-travel companies are poised to flourish once again as more people get vaccinated and stay-at-home restrictions are lifted. Read the full MarketWatch article here. More from Sucharita here.

Forrester CMO Shirley Macbeth breaks down how customer obsession, change leadership, and trust are all pillars of transformation, and how all three formed the basis of Forrester’s own business transformation. Read the full article here.

Principal Analyst Gina Bhawalkar talks about inclusive design and shares how business websites can better serve blind users by including an accessibility statement and allowing people to provide feedback. Read the full WSJ article here. More insights from Gina here.

VP, Research Director Glenn O’Donnell shares his perspective on the global chip shortage with Marketplace and how it is affecting all types of products. Read the full article here. More from Glenn here.

Principal Analyst Jim Nail discusses the impact of AT&T’s merger with Discovery. Here are some key highlights: Associated Press: This article has been syndicated to several outlets, including U.S. News & World Report, MSN, and Firstpost. In separate interviews with The Washington Post and Marketplace, Nail discusses the potential challenges surrounding this merger. CNBC: He also offers insights on ad-supported streaming options and how TV companies are adapting to changing consumer [...]

Several of Forrester’s Security & Risk analysts participated at this year’s RSA 2021 conference. Key highlights include: In addition to discussing how to apply the lessons of 2020 to security management with BizTech Magazine, Laura Koetzle also speaks with SC Magazine, Dark Reading and TechTarget about her keynote discussion with SolarWinds CEO Sudhakar Ramakrishna and the company’s historic breach, with additional mentions in Infosecurity [...]