Press Release

SINGAPORE, October 26, 2021 — According to Forrester’s (Nasdaq: FORR) 2022 Predictions for Asia Pacific, region-specific pressures will allow just 40% of APAC firms to pivot to anywhere-work versus 70% globally. One of the reasons why fewer APAC firms will make the shift is due to the region’s large manufacturing and contact center industries, which typically [...]

CAMBRIDGE, Mass., October 22, 2021 — Forrester Research, Inc. (Nasdaq: FORR) will broadcast its third-quarter earnings conference call at 4:30 p.m. Eastern time on Wednesday, November 3, 2021. The call will be available at forrester.com. Investors who want to hear the call should log on at least 15 minutes prior to the broadcast. Participants may preregister for the call here. Instructions are [...]

Event will showcase how data and analytics executives can maximize data and insights to better compete and drive growth  CAMBRIDGE, Mass., October 21, 2021 — Forrester  (Nasdaq: FORR) today announced the full conference agenda for its Data Strategy & Insights 2021  live virtual experience to be held November 18–19, 2021. The event explores how data, analytics, and insights leaders can [...]

Acclaimed music icon to perform at Technology & Innovation, Security & Risk, And Data Strategy & Insights Forums  CAMBRIDGE, Mass., October 19, 2021 — Forrester (Nasdaq: FORR) today announced multi-platinum recording artist, actress, author, and philanthropist Jewel will serve as headline performer for its Technology & Innovation North America, Security & Risk, and Data Strategy & Insights virtual experiences. In a career spanning more than two [...]

Service helps uncover product innovation opportunities to address unmet customer needs and create standout experiences that fuel growth CAMBRIDGE, Mass., October 18, 2021 — Forrester (Nasdaq: FORR) today announced Forrester Decisions for Product Management, a new research service that helps product management leaders and their teams take on an expanding remit to create standout product [...]

Event will showcase latest research and tools to help security and risk leaders win, grow, and retain customer trust  CAMBRIDGE, Mass., October 14, 2021 — Forrester (Nasdaq: FORR) today announced the full conference agenda for its Security & Risk 2021 live virtual experience to be held November 9–10, 2021. The event explores how chief security officers, chief information security officers, and other security [...]

Aligning priorities across these functions will be critical to accelerating the B2B revenue engine in today’s climate of continued uncertainty CAMBRIDGE, Mass., October 13, 2021 — To help B2B marketing, sales, and product leaders align priorities and make well-informed strategic business decisions amid continued uncertainty, Forrester (Nasdaq: FORR) today released Planning Assumptions 2022. As B2B [...]

Ranks customer experience of seven Malaysian multichannel banks; reveals effect of CX on customer loyalty SINGAPORE, October 11, 2021 — According to Forrester’s (Nasdaq: FORR) 2021 inaugural Malaysia Customer Experience Index (CX Index™), banks in Malaysia provide average customer experience with little differentiation between each brand. Based on a survey of more than 2,000 consumers in Malaysia, Forrester’s CX [...]

Two-day event will help top business and technology leaders in the region embrace creativity as a competitive advantage to drive growth SYDNEY, October 7, 2021 — Forrester (Nasdaq: FORR) today announced the full conference agenda for its Technology & Innovation APAC 2021 live virtual experience to be held October 19–20, 2021. Featuring Forrester analysts and industry speakers from HDFC [...]

Event will showcase latest research to help tech executives apply creativity when deploying technology to deliver stronger customer and employee experiences and drive growth CAMBRIDGE, Mass., October 6, 2021 — Forrester (Nasdaq: FORR) today announced the full conference agenda for its Technology & Innovation North America 2021 live virtual experience to be held November 2–3, 2021. The event explores [...]

El ganador de este año, Apex Group, aplicó los marcos y modelos de investigación de Forrester para impulsar la alineación funcional y acelerar el rendimiento de una estrategia de adquisición de rápido crecimiento LONDRES, 1 de octubre de 2021 /PRNewswire/ — Forrester (Nasdaq: FORR) ha reconocido a Apex Group, un proveedor global de servicios financieros, como ganador del [...]

The shift to digital delivery improved CX scores for banks across the UK, Germany, Italy, Spain, and France LONDON, Oct. 1, 2021 — According to Forrester‘s 2021 European Banking Customer Experience Index (CX Index™), the COVID-19 pandemic accelerated the shift to banking via digital and hybrid channels — and this shift has improved customer experience (CX) across European banks. Unveiled [...]

German firm HUK-COBURG is the first European insurer to deliver an excellent-rated customer experience LONDON, Oct. 1, 2021 — Forrester’s (Nasdaq: FORR) 2021 European Insurance Customer Experience Index (CX Index™) reveals that German insurers deliver the best customer experience (CX) in Europe, including one brand to reach the ‘excellent’ category as the first and only insurer in the CX [...]

European auto manufacturers provide OK-rated customer experience; websites lag person-to-person interactions to meet customers’ needs LONDON, Oct. 1, 2021 — According to Forrester‘s 2021 European Auto Manufacturers Customer Experience Index (CX Index™), Toyota offers the best customer experience in Europe, followed by Hyundai and Ford. Forrester’s CX Index rankings further reveal that, for customers, digital channels still lag [...]

This year’s winner, Apex Group, implemented Forrester’s research frameworks and models to drive functional alignment and accelerate returns from a fast-paced acquisition strategy LONDON, UK, September 29, 2021 — Forrester (Nasdaq: FORR) has recognised Apex Group, a global financial services provider, as the 2021 Return on Integration (ROI) Honours winner at the company’s annual B2B Summit EMEA, 28–29 [...]

Cisco Systems implemented bold ideas to drive functional alignment and scale growth SINGAPORE, September 29, 2021 — Forrester (Nasdaq: FORR) recognised Cisco Systems, a global leader in IT and networking, as its 2021 Return on Integration (ROI) Honours winner at the recently concluded B2B Summit APAC. The firm was honoured for driving growth and profitability by making bold [...]

The three services will help B2B sales leaders transform their selling strategy to meet modern buyers’ expectations CAMBRIDGE, Mass., September 28, 2021 — Forrester (Nasdaq: FORR) today announced three new Forrester Decisions services for B2B sales leaders to help them build digital, insights-driven sales organizations that drive predictable and profitable revenue growth. The COVID-19 pandemic accelerated the shift toward digital interactions. As [...]

Service helps leaders align brand and customer experiences to inspire loyalty, grow lifetime customer value, and increase market share CAMBRIDGE, Mass., September 27, 2021 — Forrester (Nasdaq: FORR) introduces Forrester Decisions for B2C Marketing Executives to help leaders center their marketing strategy — and their entire organization — around changing consumer needs. This new service offers bold vision research, curated tools [...]

Service enables leaders to drive loyalty across customers’ most meaningful touchpoints CAMBRIDGE, Mass., September 23, 2021 — Forrester (Nasdaq: FORR) introduces Forrester Decisions for Customer Experience to help customer experience (CX) leaders and their teams strengthen and scale the CX discipline, maximize the ROI of CX improvements, and align CX investments to the experiences that improve loyalty and drive revenue. [...]