Ignite Customer-Obsessed Growth
Align And Grow The Business
Co-create and execute a customer-obsessed growth strategy in partnership with sales and product leaders to accelerate growth.
Enhance The Brand Experience
Build differentiated brand and communication strategies that drive awareness, perception, and reputation preference for the business.
Expand Value With Partners
Develop, enable, and engage partners at scale to drive loyalty and amplify revenue and growth throughout the ecosystem.
Key Priorities
As a B2B marketing executive, you’re under constant pressure to deliver on today’s initiatives while staying one step ahead of what’s coming tomorrow. Forrester Decisions for B2B Marketing Executives is tailored to help you address your most pressing priorities:
- Evolve Marketing Strategy To Accelerate Growth
- Develop An Adaptive Marketing And Investment Plan
- Drive Brand Experience And Effective Corporate Communications
- Design And Implement An Integrated Campaign Strategy
- Demonstrate The Business Value Of Marketing
- Build A High-Performing Marketing Organization And Operating Model
- Modernize Partner Ecosystem Marketing Strategy
- Elevate Partner Demand, Engagement, And Enablement
What’s Included In This Service
Forrester Decisions services are uniquely built to give you strategic insights for your role as a business leader in your organization and help you deliver on your functional role as a division or department leader. Here’s what’s inside:
Shape strategy, guide transformational change, and stay ahead of the curve with leading research and insights.
- Customer obsession research
- Customer insights
- Trends and predictions
- Market forecasts
- Industry highlights
- Planning guides
- Technology and service provider landscapes
- Forrester Wave™ Evaluations
Empower your team to conquer your priorities with proven strategic models and plug-and-play templates.
- KPIs and peer benchmarks
- Assessments
- Strategic models and frameworks
- Execution Tools and Templates
- Forrester Wave™ evaluations for your function
- Certification courses
Accelerate progress and de-risk decisions with expert advice and hands-on support tailored to you and your team.
- Guidance sessions
- Peer discussions
- Event attendance
- Client webinars
- Dedicated relationship management
How Panasonic Connect Fuels A Data-Driven Marketing Culture
Discover how Panasonic Connect leverages Forrester’s insights to validate strategies and boost confidence in data-driven decisions.
How Wolters Kluwer Health Revamped Its Marketing For A Changing Landscape
Discover how Wolters Kluwer Health leveraged Forrester’s insights to overcome change management challenges and align on a future-ready marketing strategy.
SAP Concur and Forrester Shape the Future of Marketing
SAP Concur CMO David Hamilton shares how his collaboration with Forrester drives innovation, aligns teams, and prepares them for the future of marketing.
How Dun & Bradstreet Aligns For Customer Centricity
Customer centricity is a guiding principle for Dun & Bradstreet. Learn how Forrester worked with D&B to align its campaign strategy and messaging around customer needs.
Service Model Spotlight
The Forrester B2B Marketing Gyroscope
The B2B Marketing Gyroscope is Forrester’s view on the expanding remit of the B2B CMO.
Support For Executives, Leaders, And Team Members
Forrester Decisions for B2B Marketing Executives offers multiple levels of service to ensure the right expertise and degree of support for you and your team. All service levels provide access to research, tools, data, and certification courses.
VIP Leader
Leverage support from a trusted partner and former executive who understands your challenges and supports your strategic agenda every step of the way.
Availability may vary by geographic region.
Leader
Procure deep expertise across your functional discipline through expert-led guidance sessions that help you apply unique research, tools, and data to your specific needs.
Team
Develop a common language and toolset to strengthen your team’s expertise and skill sets with access to relevant certification courses and insights.
AI Access
Equip everyone in your organization to get trusted advice fast through AI in a flexible self-service model.
Meet A Few Of Our B2B Marketing Analysts
Looking for more time with experts?
Get in touch with our consultants to jump-start your initiative, execute on your transformational B2B marketing strategy, or anything in between.
Everyone Wants To Grow — Few Want To Do The Work
Sales Leadership: Why Now Is The Time To Embrace Revenue Process Transformation
Revolutionizing B2B Practices: Bridging Generational Gaps To Accelerate Revenue Growth
Your Successful Customers Have Power Over Buyers — Don’t Leave It To Chance
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