Forrester Decisions for Marketing Operations

Often the creative spark that drives increased demand comes from visualizing customer data in a new way. In fact, unseen possibilities that fuel marketing are unlocked when marketing leaders’ needs converge with insights, technologies, and innovative approaches.

Forrester Decisions for Marketing Operations helps marketing operations leaders become strategic partners who use data and technology to highlight the insights that matter. With a combination of bold vision, curated tools and frameworks, and hands-on guidance, you’ll deliver increased marketing contribution and revenue growth.

Unlock Unseen Possibilities

Make Strategic Decisions With Data

Be the trusted source for data strategy and insight-driven decisions across product, marketing, sales, and customer engagement.

Build Agile Marketing Processes

Establish plans, programs, and processes that adapt to changing markets and customer expectations.

Increase Technology ROI

Deliver on strategic business performance metrics and capitalize on the latest technology.

Key Priorities

As a marketing operations leader, you foster tight alignment and productivity within the marketing function as well as across the entire organization. Forrester Decisions for Marketing Operations is tailored to help you focus on your most pressing priorities:

  • Align marketing within the revenue engine.
  • Orchestrate the marketing planning and budgeting processes.
  • Drive performance with marketing measurement and insights.
  • Establish a marketing data strategy advantage.
  • Optimize marketing’s technology stack.
  • Improve marketing’s agility with streamlined processes.
  • Define a world-class marketing operations team.

What’s Included In This Service

Forrester Decisions services are uniquely built to give you strategic insights for your role as a business leader in your organization and help you deliver on your functional role as a division or department leader. Here’s what’s inside:

Stay ahead of changing customer and market dynamics, plan for the future, and set your strategy with leading research. ​

  • Customer obsession research
  • Customer insights
  • Trends and predictions
  • Market forecasts
  • Technology and service provider landscapes

Empower your team to conquer your priorities with proven strategic models and plug-and-play templates. ​

  • KPIs and peer benchmarks​
  • Assessments​
  • Strategic models​
  • Strategy templates​
  • Forrester Wave™ evaluations for your function
  • Certification courses

Accelerate progress and de-risk decisions with best practices tailored to you and your team​.

  • Guidance sessions​
  • Peer discussions
  • Event attendance​
  • Dedicated relationship management

To make agile work in marketing, we had to push beyond the traditional software development agile tools and processes and focus on adopting the agile mindset. Only then could we design a program that resulted in marketing delivering real value for the business.

— Chris Kelly, Senior Director of Digital Platforms at Siemens

Service Model Spotlight

The Forrester Revealing Unseen Possibilities Model

This model reflects marketing operations’ unique ability to uncover unseen possibilities by connecting stakeholder needs with known capabilities in the market. To reveal these possibilities, marketing operations must be empowered by their leadership team to act as design thinkers who are insights driven and tech savvy.

Support For Leaders And Team Members

Forrester Decisions for Marketing Operations offers multiple levels of service to ensure the right expertise and degree of support for you and your team.  All service levels offer access to research, tools, data, and certification courses.

Leader 

Procure deep expertise across your functional discipline through expert-led guidance sessions that help you apply unique research, tools, and data to your specific needs.

Team 

Develop a common language and toolset to strengthen your team’s expertise and skill sets with access to relevant certification courses and insights.

Meet A Few Of Our Marketing Operations Analysts

Looking for more time with experts? 

Get in touch with our consultants to jump-start your initiative, execute on your B2B transformational strategies, or anything in between.


Blog

B2B CMOs: Your Marketing Ops Leader Is A Four-Leaf Clover

Barbie Mattie 3 days ago
As prolonged economic unpredictability introduces the potential for short-termism, CMOs should look to their marketing ops leader for guidance.
Blog

Customer Data Platforms: Buy Or Build?

Simon Daniels September 14, 2022
I’m not generally known for my prowess in DIY projects. When anything needs fixing or putting together, and certainly when constructing from scratch, I prefer to leave it to people who know what they’re doing. The reasons for this are primarily time, inclination, and disposition, together with the knowledge that other people tend to be […]
Blog

Dive Deep Into Marketing Operations At B2B Summit EMEA, October 11–12 In London

Brett Kahnke September 8, 2022
Marketing operations professionals have a tremendous opportunity coming up to drive their strategic impact by attending Forrester’s B2B Summit EMEA. With a dedicated Operations track, this year’s Summit offers content for everyone, from beginners looking to learn the ropes all the way to established leaders who are transforming their organisations. Attend sessions geared toward your […]
Blog

For Marketing Operations Leaders, 2023 Brings Opportunity Amid Uncertainty

Fernando Pena August 30, 2022
Data-driven, actionable insights will be critical for weathering economic turbulence. Providing these insights ranks high among marketing operations teams’ priorities in the year ahead.

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