Unlock Unseen Possibilities
Make Strategic Decisions With Data
Be the trusted source for data strategy and insight-driven decisions across product, marketing, sales, and customer engagement.
Build Agile Marketing Processes
Establish plans, programs, and processes that adapt to changing markets and customer expectations.
Increase Technology ROI
Deliver on strategic business performance metrics and capitalize on the latest technology.
Key Priorities
As a marketing operations leader, you foster tight alignment and productivity within the marketing function as well as across the entire organization. Forrester Decisions for Marketing Operations is tailored to help you focus on your most pressing priorities:
- Align marketing within the revenue engine.
- Orchestrate the marketing planning and budgeting processes.
- Drive performance with marketing measurement and insights.
- Establish a marketing data strategy advantage.
- Optimize marketing’s technology stack.
- Improve marketing’s agility with streamlined processes.
- Define a world-class marketing operations team.
What’s Included In This Service
Forrester Decisions services are uniquely built to give you strategic insights for your role as a business leader in your organization and help you deliver on your functional role as a division or department leader. Here’s what’s inside:
Stay ahead of changing customer and market dynamics, plan for the future, and set your strategy with leading research.
- Customer obsession research
- Customer insights
- Trends and predictions
- Market forecasts
- Technology and service provider landscapes
Empower your team to conquer your priorities with proven strategic models and plug-and-play templates.
- KPIs and peer benchmarks
- Assessments
- Strategic models
- Strategy templates
- Forrester Wave™ evaluations for your function
- Certification courses
Accelerate progress and de-risk decisions with best practices tailored to you and your team.
- Guidance sessions
- Peer discussions
- Event attendance
- Dedicated relationship management
To make agile work in marketing, we had to push beyond the traditional software development agile tools and processes and focus on adopting the agile mindset. Only then could we design a program that resulted in marketing delivering real value for the business.
— Chris Kelly
Senior Director of Digital Platforms at Siemens
Service Model Spotlight
The Forrester Revealing Unseen Possibilities Model
This model reflects marketing operations’ unique ability to uncover unseen possibilities by connecting stakeholder needs with known capabilities in the market. To reveal these possibilities, marketing operations must be empowered by their leadership team to act as design thinkers who are insights driven and tech savvy.
Support For Leaders And Team Members
Forrester Decisions for Marketing Operations offers multiple levels of service to ensure the right expertise and degree of support for you and your team. All service levels offer access to research, tools, data, and certification courses.
Leader
Procure deep expertise across your functional discipline through expert-led guidance sessions that help you apply unique research, tools, and data to your specific needs.
Team
Develop a common language and toolset to strengthen your team’s expertise and skill sets with access to relevant certification courses and insights.
Meet A Few Of Our Marketing Operations Analysts
Looking for more time with experts?
Get in touch with our consultants to jump-start your initiative, execute on your B2B transformational strategies, or anything in between.
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