Forrester clients: Take advantage of your exclusive access to our full suite of Predictions 2027 resources.
Predictions 2027: The Pursuit And Peril Of Control
Technology & Security
AI will demand more investment, stronger controls, and tougher choices from technology and security leaders in 2027. As costs rise and new risks emerge, leaders will need to rethink infrastructure, governance, and accountability while keeping innovation moving. The challenge will be knowing where to take control and where to make room for opportunity.
AI Control Gets Real For Tech & Security: 2027 Predictions
AI will account for 20% of business technology spending in 2027. Download the guide to learn what could challenge NVIDIA’s grip on AI infrastructure, trigger a quantum scramble, and test resilience.
Predictions 2027: Technology & Security
In 2027, technology and security leaders will face a new challenge: balancing AI innovation with control in a rapidly evolving business environment. Join us for an early look at the predictions and actions that can help you navigate risk, build trust, and create an AI advantage.
Predictions 2027: Disruption Unleashed
Predictions 2027: Automation Initiatives Become More Considered
Predictions 2027: Prepare For New Infrastructure Demands
Predictions 2027: AI Turns Up The Heat On Software Development
Predictions 2027: The Outcome Economy Hits Enterprise Software, And Reality Hits Back
Predictions 2027: The Seat At The Table Comes With A Few Surprises
Predictions 2027: It’s Going To Be Another “Hold My Beer” Kind Of Year For Security And Risk
Predictions 2027: AI Slingshots Environmental Sustainability From Promises To Action
B2B Go-To-Market
For B2B leaders struggling to adapt to seismic business buying disruption, 2027 will demand a more deliberate approach to control. Leaders will face tough choices about where to invest, how to realize value from AI, and how to combine technology with trusted human expertise to win with increasingly AI-powered buyers.
AI Forces A Reset In B2B Go-To-Market Strategy: 2027 Predictions
Agentic buying will play a role in 75% of B2B purchases. Download Forrester’s guide to see this and other predictions and learn why skillful control, not automation, will define B2B success in 2027.
Predictions 2027: B2B Go-To-Market
How will B2B go-to-market leaders regain influence in an increasingly AI-driven buying environment in 2027? Join Forrester’s analysts to explore the forces reshaping buyer behavior, decision-making, and market dynamics, and learn the actions leaders should take now to stay ahead.
Predictions 2027: B2B Go-To-Market Teams Must Adapt As AI Shifts Control To Buyers
Predictions 2027: The AI Expectations Gap Will Emerge Between Leaders And Employees
Predictions 2027: AI Takes Over Business Buying, But Humans Retain Control
Predictions 2027: Humans Reclaim Content Creation; Machines Dominate Content Consumption
B2C, CX, & Digital
In 2027, B2C marketing, CX, and digital leaders will need to be more deliberate about what they can control and where they need to adapt. As consumers demand greater transparency and embrace new ways to discover and buy, leaders must make smarter investments, strengthen human expertise, and earn trust.
B2C, CX, & Digital Leaders Rethink The Human-AI Balance: 2027 Predictions
A third of consumers will reject content that can’t prove its source. Download Forrester’s guide to see how AI, human expertise, and trust will collide in 2027.
Predictions 2027: B2C Marketing, CX, & Digital
Which AI initiatives are worth continuing, and which should be cut? How will changing customer buying behaviors and agentic customer journeys affect your marketing, digital, and CX strategy? Join Forrester’s analysts to explore the questions leaders must answer to prepare for 2027.
Predictions 2027: Big Media Growth Engines Hit The Limit And Pivot
Predictions 2027: CMOs Reckon With An AI Reality Check
Predictions 2027: Digital Commerce Enters Its Post-Click Era
Predictions 2027: Consumers Rebel Against Invisible Influence
Predictions 2027: The AI Expectations Gap Will Emerge Between Leaders And Employees
Predictions 2027: CX Teams Build New Muscles To Seize The AI Opportunity
Predictions 2027: Marketing Agencies Divide Between Orchestration And Execution
Predictions 2027: Human Connection Will Be The Next Battleground For Customer Success And Service
Industry & Region
Control will take different forms across regions and industries in 2027. AI, regulation, economic pressures, and shifting expectations will reshape markets in different ways. Leaders who understand what’s coming will be better equipped to manage risk, spot opportunities, and make the right moves for their business.
Predictions 2027 APAC: Technology & Security
As AI crosses organizational, national, and operational boundaries, APAC leaders must redefine control, accountability, and trust. Join us live to explore Forrester’s 2027 tech and security predictions and the decisions that will shape AI success across the region.
Predictions 2027: Public Sector & Government
How will government leaders take control of technology investments, AI governance, and citizen trust in 2027? Join Forrester’s analysts to explore the questions public-sector organizations must answer and the actions they should take now to prepare.
Predictions 2027: Europe Wants Control But Can’t Pull The Plug
Predictions 2027: APAC Leaders Redraw The Boundaries Of AI Control
Predictions 2027: APAC Leaders Redraw The Boundaries Of AI Control
Predictions 2027: AI’s Sovereignty Crisis Drives Governments To Attempt Greater Control
Predictions 2027: In Retail, Value Wins
Predictions 2027: Intelligent Finance Changes The Rules Of Competition
Predictions 2027: New Products Will Fill Gaps As AI Reshapes Insurance
Predictions 2027: Manufacturers Remember The Basics While Looking To The Future
Upcoming Local Events
Join Forrester experts and peers at in-person events in your region to explore how our 2027 predictions are already taking shape. Learn what’s in store through the end of 2026, and look out for more events to come worldwide next year.
Interested in any of the events below? Email fieldmarketing@forrester.com for more details, and let us know which event you’re interested in.
North America
New York City: Tech Leaders, B2B Leaders, CX Leaders
Nov. 16, 2026
EMEA
More details coming soon!
APAC
Singapore: Tech & Security Leaders
November 18, 2026
India: Tech Leaders
November 24–27, 2026
Turn Our Security Predictions Into Action
The next wave of AI risk won’t wait for static controls. Attend Security & Risk Forum November 9–10 to strengthen trust, build resilience, govern AI risk, and put stronger guardrails in place.
AI Control Gets Real For Tech & Security: 2027 Predictions
AI will account for 20% of business technology spending in 2027. Download the guide to learn what could challenge NVIDIA’s grip on AI infrastructure, trigger a quantum scramble, and test resilience.
AI Forces A Reset In B2B Go-To-Market Strategy: 2027 Predictions
Agentic buying will play a role in 75% of B2B purchases. Download Forrester’s guide to see this and other predictions and learn why skillful control, not automation, will define B2B success in 2027.
B2C, CX, & Digital Leaders Rethink The Human-AI Balance: 2027 Predictions
A third of consumers will reject content that can’t prove its source. Download Forrester’s guide to see how AI, human expertise, and trust will collide in 2027.
Let’s Talk About What’s Next
Have questions about the predictions or how they apply to your business? Connect with us to explore tailored strategies that reflect your goals, challenges, and market realities.
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