Featuring:
Ted Schadler, VP, Principal Analyst
Tony Plec, Principal Analyst
Audrey Chee-Read, Principal Analyst
Show Notes:
It’s Predictions season here at Forrester. We recently published our 2026 predictions across a variety of business functions, industries, and geographies. In this episode, we take a detailed look at three of our boldest calls for the coming year.
- First, VP and Principal Analyst Ted Schadler reveals what percentage of CIOs will be asked to bail out business-led AI failures in 2026.
- Next, Principal Analyst Tony Plec details how much ungoverned generative AI will cost B2B organizations.
- Lastly, Principal Analyst Audrey Chee-Read unveils the percentage of consumers who will opt for offline brand experiences over online ones in the year ahead.
In addition to detailing the actual prediction, each analyst will provide context on what led to the prediction and guidance on what business and technology leaders should be doing now to get ahead of the trends.
If you’re a Forrester client, check the client portal to read all of our Predictions reports. If you’re not a client, visit Forrester’s Predictions hub to download e-books, read blogs, register for upcoming webinars, and more.
