Product Management

The product management landscape is rapidly changing. Innovation and agility are key drivers of success — but so is a deep understanding of customer needs. Read our insights to create and implement buyer-centric product development, management, and innovation practices.

Insights

Blog

OK, AI, Buy Me Some Enterprise Software

John Buten 5 days ago
If your buyers use genAI to research your product and don't put you on their short list, how would you even know? B2B buyers are rapidly adopting genAI, changing how they shop. B2B companies need to start preparing for much smarter shoppers.
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Embrace Reinvention To Drive Growth: Five Key Takeaways From Forrester’s B2B Summit North America 2024

Srividya Sridharan June 4, 2024
Last month’s event set the stage for navigating the frenetic pace of change in B2B and capitalizing on growth opportunities. Read our top five takeaways.

30+ B2B Trends & Topics In London You Don’t Want To Miss

Join Forrester analysts at B2B Summit EMEA from 7–9 October. Explore new strategy, tech, and process changes to accelerate growth and success.

Blog

Could It Be You? Share Your Success Story For Our B2B Summit EMEA Awards

Simon Daniels May 20, 2024
EMEA B2B companies with success stories in cross-functional alignment or best-practice program implementations within a single function should learn more about Forrester’s B2B Summit EMEA Awards and prepare a submission.
Blog

Becoming A “Product Detective” — The Practice And Promise Of Product Analytics

Tony Plec April 26, 2024
This blog post dives into how product analytics helps uncover valuable insights into user behavior, product performance, and market trends.
Blog

Announcing Forrester’s B2B Program Of The Year Award Winners For North America

Cristina De Martini April 4, 2024
Get ready to be inspired by these best-practice program implementations across B2B marketing, sales, and product. We reveal which eight companies will be honored at B2B Summit North America in May.
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Announcing The Winners Of Forrester’s Coveted B2B Return On Integration Honors For North America

Cristina De Martini April 4, 2024
These three companies have transformed their businesses to maximize customer value and relentlessly drive internal alignment. Get a preview of the success stories they will share at B2B Summit North America in May.
Blog

Key Shifts In Product Management For A Successful Hardware-As-A-Service Subscription Model

Lisa Singer February 28, 2024
The subscription hardware model is here to stay and it requires a true mindset shift. Learn the pivotal role product management plays in the pivot to hardware-as-a-service.

Join Us In Singapore To Supercharge Your B2B Success

Register for B2B Summit APAC, coming to Singapore on October 1. Access growth, revenue, alignment, sales, genAI, and product strategies to boost your brand success.

Blog

B2B Summit North America 2024: Your Ticket To Turning Disruption Into Growth

Srividya Sridharan January 23, 2024
Explore the strategies and tools needed to drive customer-obsessed growth at our premier event for B2B marketing, sales, and product teams.
Blog

Call For Entries: Forrester B2B Summit North America Awards

Cristina De Martini January 9, 2024
Have a great B2B success story to share? Nominate it for a B2B Return On Integration Honor or Program Of The Year Award! Winners will take the stage at Forrester’s B2B Summit North America.
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Atlassian Bets On Improving Developer Experience With GenAI

Andrew Cornwall December 27, 2023
At the Atlassian Unleash event in Amsterdam, the focus was on using AI to improve developer experience. Learn more in this review.
Webinar

Predictions 2024 For B2B Marketing, Sales, And Product

Discover and understand the profound effect of genAI on B2B marketing, sales, and product priorities. 
Blog

Announcing The Forrester Wave™: Product Information Management, Q4 2023

Chuck Gahun December 12, 2023
Our evaluation, The Forrester Wave™: Product Information Management, Q4 2023, reveals a field of product information management (PIM) vendors that are driving topline business growth by actively managing product information quality within the enterprise and across thousands of channel endpoints. Consumer trends have shaped PIM vendors since our last evaluation due to high expectations for […]
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Predictions 2024: GenAI And Partners Help B2B Marketing, Sales, And Product Endure A Wild Ride Ahead

Laura Ramos October 25, 2023
B2B marketing, sales, and product functions in 2024 will face disruption and opportunity from generative AI, making alignment more critical than ever. Learn more about what’s coming in 2024.
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Product Managers: Get Ready To Harness Generative AI And Drive Offering Success

Sam Somashekar September 15, 2023
There is much hype around generative AI as it continues being applied across the entire enterprise, from marketing and design to sales. How can product management get in on the action, and what can it even do to help offerings grow?
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To Become Future Fit, Ditch The PMO Moniker

Margo Visitacion September 1, 2023
To become more future fit, consider moving your IT operations from a project management office to a strategic value office operating model. Learn the key points in this post.
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How B2B Companies Will Win The Competition For Growth

John Arnold July 25, 2023
The competition for growth is fiercer than ever for B2B companies. To win, marketing, product, and sales leaders need to build a growth engine based on three fundamentals that are also simple, powerful, challenging, and achievable.
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Is Your Digital Shelf Ready For Primetime?

Chuck Gahun July 12, 2023
The Product Information Management Systems Landscape, Q2 2023 reveals that that 1) an explosion of channels is forcing enterprises to syndicate accurate product information, 2) lasting business impact needs a flexible data model and change management, and 3) AI capabilities can substantially reduce time to market and increase operational efficiencies.
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Deliver Trusted Data By Selecting A Suitable MDM Solution

Jayesh Chaurasia June 20, 2023
In the era of insights-driven decision-making, master data management (MDM) plays a crucial part by ensuring consistency, accuracy, and reliability of enterprise data. MDM capabilities are a cornerstone of success for companies striving to leverage data as a product in a rapidly evolving digital landscape. Selecting and investing in the right MDM platform is a […]
Blog

The Case For The Innovative Product Manager

Sam Somashekar May 31, 2023
More than ever, organizations are relying on digital initiatives as a key driver of growth. These include digital offerings that are used by customers as well as those leveraged by an organization’s employees. The results of Forrester’s Digital Business Strategy Survey, 2022, show that 68% of digital strategy professionals believe digital strategies have a major […]
Blog

Not All Alignment Is Equal: Achieve Alignment That Drives Growth

Dave Frankland May 31, 2023
Successful alignment is less about process and more about calibrating buyer value. Learn about the five dimensions that top organizations align on — and learn more at Forrester’s B2B Summit North America.
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