Product Management
The product management landscape is rapidly changing. Innovation and agility are key drivers of success — but so is a deep understanding of customer needs. Read our insights to create and implement buyer-centric product development, management, and innovation practices.
Insights
Blog
How B2B Companies Will Win The Competition For Growth
The competition for growth is fiercer than ever for B2B companies. To win, marketing, product, and sales leaders need to build a growth engine based on three fundamentals that are also simple, powerful, challenging, and achievable.
Blog
Product Management And Security Collaboration Benefits More Than Product Security
As part of Forrester’s research into securing what you sell, we have long advocated for security leaders to overlay their own activities with the rest of the product team and to engage in the product lifecycle before the product has even been defined. Last year, we reached out to product management decision-makers to learn more […]
Thrive In Economic Uncertainty
Get actionable advice to navigate the 2023 downturn. Explore our resources for tech, marketing, CX, sales, and product leaders.
Blog
Launch Your B2B Customer-Obsessed Growth Engine
Short-term strategies aimed at extracting value from your customers will fail. Learn why you need — and how to build — a growth engine that drives value for your customers and your company.
Blog
The Top Five Reasons To Attend B2B Summit North America 2023
Over 100 analyst-led sessions, detailed case studies and success stories, and unparalleled networking opportunities are just a few of the things that B2B marketing, sales, and product leaders can expect at this year’s event.
Blog
Align Around Your Customers To Power Growth In Today’s Economic Climate
Outdated, short-term growth strategies that focus on extracting value from customers will fail. To succeed, companies must build, run, and continually optimize a customer-obsessed growth engine.
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Call For Entries: Forrester B2B Summit North America Awards
Nominations are now open for Forrester’s B2B North America Return On Integration Honors and Program Of The Year Awards. If you have a great revenue engine alignment story, now is your time to shine.
Blog
Ringing In The New Year With Minimum Viable Security
Learn the benefits of implementing a minimum viable security strategy and get some clear next steps on putting it into practice at your organization.
B2B Summit North America
Discover research-based insights, tools, and frameworks to power your success in a tumultuous 2023. Join us for the year's premier event for B2B marketing, sales, and product teams.
Blog
Delivering More Value Through Empowered Teams
Command, Control, And The Changing Workplace Organizational and people management has perennially been a favorite topic of writers and researchers. Even the Bible tells a story of how Moses’ father-in-law gave him advice about management and delegation of tasks! For much of the 20th century, a top-down, command-and-control style of management was favored, with a […]
Blog
Four Indicators: Is Your Customer Experience An Afterthought?
An alarming number of companies still focus on everything but customer experience. Let’s look at the systemic issues behind this lack of focus.
Blog
Product Management Spending Recommendations, 2023
Learn where to expand investment, where to hold back, and where to get creative with your product management strategy in 2023.
Blog
To Drive Trust, Minimum Viable Product Needs Minimum Viable Security
What does minimum viable product planning have to do with security and customer trust? Find out in this preview of our upcoming Security & Risk North America event.
Blog
The Keys To 2023 Planning? Discipline And Precision
Volatility will complicate planning for the coming year, but an intentional approach to investments and cuts will help businesses succeed.
Planning Guides 2023
Get planning and budgeting guidance for tech, CX, marketing, and other functions to help you make the right decisions in the year ahead.
Blog
Getting Marketing Leaders Back Together At Forrester’s B2B Summit EMEA 2022
From leadership strategies to planning best practices to elevating marketing's role, here's a look at what to expect at Forrester's B2B Summit EMEA this fall.
Blog
B2B Buyers And Digital Selling (Part 1): Self-Service, PLG, And Consumption Pricing
Digital selling insights from buyers and B2B sales executives, covering self-service purchasing, product-led growth (PLG), e-commerce, and consumption-based pricing. Will they converge or remain distinct practices shaping the buying experience?
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Five Digital CX And Design Trends Worth Watching In 2022
Forrester’s CX analysts have released “Digital CX And Design Trends, 2022” — here’s a preview.
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Being A Great Product Leader: The Keys To Supporting And Nurturing Your Product Team
Learn three best practices for putting the product management ecosystem into action in this B2B Summit North America session preview.
Blog
Digital Product Management Drives Growth And Customer-Centricity Of Digital Offerings
Digital offerings are accelerating, and companies expect them to drive organizational growth and customer centricity. The role of digital product management and its responsibilities ensure continued long-term success of digital offerings.
2023 Planning Isn’t Business As Usual
Explore Forrester's 2023 planning guide for data-driven insights on where to invest, where to pull back, and where to stay the course.
Blog
Four Tips On Finding — And Spearheading — New Strategies For Growth
A few mind shifts can help portfolio marketers identify and capitalize on growth sources that they may have overlooked.
Blog
The Importance Of Aligning Product Portfolio Strategy With Business Strategy
Product strategy, along with marketing and sales strategy, must be a part of the overall business strategy. That alignment is critical to ensuring product-led growth; without it, aspirations on market share or how the organization will win can be short-sighted and product teams may wonder what their role is in reaching business goals.
Blog
Are You An Effective Change Catalyst?
Rising to the challenge of ever-faster change requires more of us to put forth bold ideas. Fortunately, anyone can be a change catalyst.
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