What It Means: A Forrester podcast

Each week, the What It Means podcast invites Forrester analysts to discuss the latest trends and challenges to help business and technology leaders make bold decisions and become truly customer-obsessed. Topics range from tech-driven innovation and CX design to B2B buying trends and marketing planning. Listen now and subscribe to get a new episode each week. Got a comment or question? Email our team at podcast@forrester.com.

Latest Episodes


Beyond The Hype Of AR And VR

What It Means February 15, 2018
Forrester Vice President and Principal Analyst Thomas Husson discusses the current state of augmented reality (AR) and virtual reality (VR) and when and how we’ll see these technologies scale.

2018 Predictions: A Year Of Reckoning

What It Means February 8, 2018
Forrester thought leaders Matt Guarini, Keith Johnston, and Sam Stern predict what is going to happen to companies and industries in 2018 and beyond.

The Future Under The GDPR

What It Means February 1, 2018
With the deadline for GDPR compliance looming in May 2018, Analyst Enza Iannopollo discusses the future under the GDPR — what choices companies can make and which firms should be truly concerned.

The Economics Of Data

What It Means January 25, 2018
Data is currency and has value, but the majority of firms have not baked data into their economics. Principal Analyst Jennifer Belissent discusses the dynamic world of data and how companies can use data to drive revenue.

The (R)evolution Of The CMO And CIO

What It Means January 18, 2018
Research Directors Keith Johnston and Matt Guarini discuss the squeezes, shifts, and strategies for the CMO and CIO in 2018 — and how they can collectively lead change in today’s dynamic, consequence-heavy market.

The Future Of Marketing (Live)

What It Means January 11, 2018
Vice President and Principal Analyst Michael Facemire hosts a panel of his peers — Fatemeh Khatibloo, James McQuivey, and Shar VanBoskirk — to explore the future of marketing.

Tech Titan Dominance

What It Means January 4, 2018
Vice President and Principal Analyst Sucharita Kodali discusses the implications of the tech titans in today’s market — and what it means to compete with them or join them.

The Intelligent Agent Cocoon

What It Means December 21, 2017
Vice President and Principal Analyst James McQuivey describes how consumers are using intelligent agents to cocoon themselves from the digital noise and how this move is redistributing power — and relationships — from brands to tech giants like Amazon and Google.

Bonus: The Repeal Of Net Neutrality — And What It Means For Your Business

What It Means December 15, 2017
In this bonus episode, Research Directors Glenn O’Donnell and Melissa Parrish discuss the repeal of net neutrality and what it means for your business and your customers.

Business Strategy Is Digital, And Digital Is Business Strategy

What It Means December 14, 2017
Forrester Vice President and Principal Analyst Brian Hopkins discusses the relationship between successful digital transformation and business strategy — and how technology is accelerating the pace of change.

Continuous Delivery: Moving Fast With Today’s Market

What It Means December 7, 2017
Forrester Principal Analyst Robert Stroud discusses how continuous delivery enables companies to keep pace with today’s fast-moving market.

The Disruption Of The Media Market

What It Means November 30, 2017
Forrester Vice President and Research Director Melissa Parrish discusses the forces driving media market disruption and how media can address market headwinds.

Identity For Profit

What It Means November 16, 2017
Forrester Vice President and Principal Analyst Andras Cser discusses how identity management can enhance customer experiences and drive growth.

The CIO And The Emerging Digital Crisis

What It Means November 9, 2017
Forrester Vice President and Principal Analyst Bobby Cameron discusses the emerging digital crisis and what it means for the CIO.

Customer Experience Hits A Wall

What It Means November 2, 2017
Principal Analyst Rick Parrish discusses the current state of CX — and how companies can overcome stagnation and drive revenue with great customer experience.

Data As Currency: The Risk Of Insider Threats

What It Means October 26, 2017
Senior Analyst Joseph Blankenship discusses insider threats — how accidental and malicious misuse of company data threatens business performance and customer trust.

Rewriting The Insurance Market

What It Means October 19, 2017
Principal Analyst Ellen Carney discusses the societal, consumer, and technology changes that are rewriting the insurance market — and provides guidance for insurers in this new world.

The Ethical Pitfalls Of AI

What It Means October 12, 2017
Senior Analyst Brandon Purcell discusses the current ethical pitfalls and unintended consequences of artificial intelligence and what’s at stake for executives and organizations.

Making Sense Of Martech

What It Means October 5, 2017
Vice President and Principal Analyst Joe Stanhope discusses the current state of marketing technology — and the real opportunity for marketers to master this technology to drive a fundamental shift in their operations.

Autonomous Vehicles Will Reshape The Global Economy: Part Two

What It Means September 28, 2017
Forrester Analysts Carl Doty and Laura Koetzle continue their discussion on autonomous vehicles and how they will profoundly transform key industry domains.