What It Means: A Forrester podcast

Each week, the What It Means podcast invites Forrester analysts to discuss the latest trends and challenges to help business and technology leaders make bold decisions and become truly customer-obsessed. Topics range from tech-driven innovation and CX design to B2B buying trends and marketing planning. Listen now and subscribe to get a new episode each week. Got a comment or question? Email our team at podcast@forrester.com.

Latest Episodes


The New Brand Framework: How Emotions Fuel Your Brand Energy

What It Means July 20, 2017
Vice President and Principal Analyst Dipanjan Chatterjee discusses the evolution of brand management — and why legacy brand frameworks no longer cut it in the age of the customer.

Digital Business Transformation: Where We Are And Where We’re Headed

What It Means July 13, 2017
Forrester Vice President and Principal Analyst Julie Ask shares what’s in the way for most companies trying to transform digitally — and provides a new way of thinking and working to gain momentum.

Demystifying The Internet Of Things (IoT)

What It Means July 6, 2017
Forrester Vice President and Principal Analyst Frank Gillett provides a structured view of IoT — what it is, how to use it, and why you should.

The Power Of Defining Moments

What It Means June 29, 2017
Bestselling author and Stanford professor Chip Heath examines how identifying and building “defining moments” is changing the game for experience design and financial performance.

The Consequences Of The End Of Advertising

What It Means June 22, 2017
Forrester Analysts James McQuivey and Keith Johnston continue their discussion on the end of interruption-based advertising and reveal who the winners and losers will be in this new world.

The End Of Advertising As We Know It

What It Means June 15, 2017
Forrester Analysts James McQuivey and Keith Johnston describe a seemingly inevitable shift in advertising: from interruptive ads to experience-driven relationships.

Carnival Corporation’s Experience Revolution

What It Means June 8, 2017
Carnival Corporation’s Chief Experience and Innovation Officer John Padgett shares how Carnival is using technology to revolutionize the way we travel.

The Power Of A Values-Based Strategy

What It Means June 1, 2017
Forrester Principal Analyst Jim Nail shares how brands can align with consumers’ values to win their hearts and wallets.

Countdown To GDPR

What It Means May 25, 2017
Forrester Principal Analyst Fatemeh Khatibloo examines the impact of the new General Data Protection Regulation (GDPR), which rewrites privacy rules and converts privacy as a human right to a force of market disruption.

Prioritizing Cybersecurity: Learnings From WannaCry

What It Means May 18, 2017
Forrester Principal Analyst Jeff Pollard explains the WannaCry ransomware attack and what it means to business and technology leaders as companies and institutions become increasingly under siege from cyberthreats.

The Death Of A (B2B) Salesman

What It Means May 11, 2017
Forrester Vice President and Principal Analyst Andy Hoar discusses the large-scale displacement of B2B sales reps by 2020, triggered by the powerful combination of empowered customers and digital technologies.

Futurology: From Mobile Silos To Open Ecosystems

What It Means May 4, 2017
Forrester Vice President and Principal Analyst Michael Facemire describes a technology future that is on one level so obvious and human but on another level fundamentally disruptive.

The Uncertain Future Of Banks

What It Means April 27, 2017
Forrester Vice President and Research Director Benjamin Ensor discusses the uncertain future of banks — and the outside players threatening banks’ relationship with customers.

With Me Or Against Me: The Values-Based Consumer

What It Means April 20, 2017
Forrester Senior Data Analyst Anjali Lai examines how the current turbulent social climate and the emergence of the values-based consumer are putting pressure on brands to take a stand.

The Rise Of The Industrial Digital Platform

What It Means April 13, 2017
Forrester Vice President and Research Director Pascal Matzke examines the rise of industrial digital platforms and how they are changing businesses and creating new and powerful products and markets.

Man And Machine: The Future Of Jobs

What It Means April 6, 2017
Forrester Vice President and Principal Analyst J.P. Gownder digs into how automation and robotics will affect employment and the very nature of jobs.

The Retailer’s Dilemma — A Brick-And-Mortar Or Brand Problem (Or Both)?

What It Means March 30, 2017
Forrester Principal Analyst Brendan Witcher examines the current and somewhat confusing state of retail, disentangling why some retailers are struggling in a market that has more tailwinds than headwinds.

The CIA Breach And The IoT Security Wake-Up Call

What It Means March 23, 2017
Forrester Principal Analyst Jeff Pollard discusses the implications of the CIA breach — exposing the immediate and far-reaching security threats driven by the internet of things (IoT) at a time when many companies are prioritizing time-to-market over minimizing risk.

Rethinking Customer Loyalty

What It Means March 16, 2017
Forrester Analysts Emily Collins and Rick Parrish examine the changing — or eroding — state of customer loyalty, as aged loyalty programs are misfiring against customer priorities and companies struggle for the hearts, minds, and spend of empowered, restless customers.

The New Tech Revolution

What It Means March 9, 2017
Forrester Vice President and Principal Analyst Brian Hopkins discusses the new technology revolution and its far-reaching implications in terms of what companies are and how they need to work.